CONTENT RECOGNITION FOR TARGETED ADVERTISING CAPABILITY
First Claim
1. A method of delivering a targeted advertisement to a consumer comprising the steps of:
- determining an identity of a user of an electronic device;
wherein the electronic device includes a user identification module operating on a processor to determine the identity of the user;
selecting the user for a targeted advertisement based upon the identity of the user;
monitoring a content stream for an opportunity indicator, the content stream comprising advertising;
synchronizing local time with the content stream based upon the opportunity indicator; and
replacing the advertising in the content stream with the targeted advertisement.
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Abstract
A system and method for delivering targeted advertisements to consumers by inserting the targeted advertisements into a content stream. The content stream may be monitored for timing indicators, such that the system may synchronize with the content stream. Once synchronized with the content stream, the system may determine an advertisement placement opportunity in the content stream from a look-up table. At the occurrence of the advertisement placement opportunity, a portion of the content stream may be replaced with a replacement steam carrying a targeted advertisement. The targeted advertisement is then rendered to the targeted consumer. Once the targeted advertisement has been rendered, the system switches back to the original content stream. The system may also use confidence factors to increase the probability of detecting an advertisement placement opportunity. The system and method also can be utilized when no timing indicator is available in the content stream, including extracting data points from a content stream and identifying the content through a reverse lookup data based upon the data points.
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Citations
65 Claims
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1. A method of delivering a targeted advertisement to a consumer comprising the steps of:
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determining an identity of a user of an electronic device; wherein the electronic device includes a user identification module operating on a processor to determine the identity of the user; selecting the user for a targeted advertisement based upon the identity of the user; monitoring a content stream for an opportunity indicator, the content stream comprising advertising; synchronizing local time with the content stream based upon the opportunity indicator; and replacing the advertising in the content stream with the targeted advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of delivering a targeted advertisement to a consumer comprising the steps of:
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determining an identity of a user of an electronic device; wherein the electronic device includes a user identification module operating on a processor to determine the identity of the user; selecting the user for a targeted advertisement based upon the identity of the user; monitoring a content stream for an opportunity indicator; determining an advertisement placement opportunity in the content stream based, at least in part, on the opportunity indicator; replacing at least a portion of the content stream with a replacement stream carrying the targeted advertisement in accordance with the advertisement placement opportunity; and causing the targeted advertisement to be rendered on an output module on the electronic device to the user. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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23. A method of delivering a targeted advertisement to a consumer comprising the steps of:
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determining an identity of a user of an electronic device; wherein the electronic device includes a user identification module operating on a processor to determine the identity of the user; selecting the user for a targeted advertisement based upon the identity of the user; monitoring a content stream for an opportunity indicator; determining an advertisement placement opportunity based, at least in part, on the opportunity indicator; replacing at least a portion of the content stream with a replacement stream carrying the targeted advertisement in accordance with the advertisement placement opportunity; and identifying a provider of the content stream into which the targeted advertisement is placed. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. A system for delivering a targeted advertisement to a consumer, the system comprising:
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an electronic device comprising; a user identification module to determine an identity of a user of the electronic device; a synchronization module to monitor a content stream for an opportunity indicator and synchronize the electronic device with the content stream based upon the opportunity indicator; an opportunity detection module to reference a look-up table to determine an advertisement placement opportunity in the content stream; and a switching module to replace at least a portion of the content stream with a replacement stream carrying a targeted advertisement in accordance with the advertisement placement opportunity; and a centralized management system comprising; a comparison module to select the targeted advertisement based upon the identity of the user; and a content identification module to identify a provider of the content stream into which the targeted advertisement is placed. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44)
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45. An electronic device for delivering a targeted advertisement to a consumer comprising:
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a user identification module to determine an identity of a user of an electronic device; an advertisement selection module to select a targeted advertisement based upon the identity of the user; a synchronization module to monitor a content stream for an opportunity indicator and synchronize local time with the content stream based on the opportunity indicator, the content stream comprising advertising; and a switching module to replace the advertising in the content stream with the targeted advertisement. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56)
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57. A centralized management system for delivering a targeted advertisement to a consumer comprising:
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a profile management and enrollment module that records data relating to one or more consumers for determining an identity of a user of an electronic device; a comparison module to select one or more users for a targeted advertisement based upon the identity of the one or more users; an advertisement time management module for providing information to correlate advertisement placement opportunities with an opportunity indicator extractable from a content stream; an advertisement delivery module to replace at least a portion of the content stream with a replacement stream carrying the targeted advertisement in accordance with the advertisement placement opportunity; and a network gateway module to transmit the targeted advertisement to an electronic device associated with a user of the one or more users. - View Dependent Claims (58, 59, 60, 61, 62, 63, 64)
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65. A method of delivering a targeted advertisement to a consumer comprising the steps of:
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determining an identity of a user of an electronic device; wherein the electronic device includes a user identification module operating on a processor to determine the identity of the user; selecting the user for a targeted advertisement based upon the identity of the user; monitoring a content stream for a timing indicator, the content stream comprising advertising, the timing indicator indicating one or more advertisement placement opportunities; synchronizing local time with the content stream based upon the timing indicator; replacing, at the electronic device, the advertising in the content stream with the targeted advertisement; wherein the targeted advertisement is rendered to the user at an advertisement placement opportunity of the one or more advertisement placement opportunities; outputting the targeted advertisement at an output module of the electronic device; identifying a provider of the content stream; and generating a report indicating that the targeted advertisement has been rendered and the provider of the content stream into which the targeted advertisement was placed.
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Specification