ENRICHING SEARCH RESULTS

• US 20120109941A1
• Filed: 05/27/2011
• Published: 05/03/2012
• Est. Priority Date: 10/29/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Cohen, Tal, Bar-Yossef, Ziv, Kol, Tomer, Naim, Oren, Tsvetkov, Igor, Mano, Adi, Oz, Nitsan, Gupta, Pravir K., Goel, Kavi J.
• Granted Patent: US 9,208,230 B2
• Time in Patent Office: Days
• US Class Current: 707/722
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for enhancing search results. In one aspect, a method includes identifying a plurality of registered publishers for enriched search results and, for each registered publisher, obtaining enrichment information from the registered publisher and associating the enrichment information with a resource provided by the publisher. A query is received. A plurality of responsive resources that are responsive to the query are identified. A first responsive resource is determined to be associated with enrichment information. An enriched search result is provided, the enriched search result identifying the first responsive resource and including the first responsive resource'"'"'s associated enrichment information.

Claims

1. A method performed by data processing apparatus, the method comprising:

identifying a plurality of registered publishers for enriched search results and, for each registered publisher, obtaining enrichment information from the registered publisher and associating the enrichment information with a resource provided by the publisher;

receiving a query;

identifying a plurality of responsive resources, a responsive resource being a resource that is responsive to the query;

determining that a first responsive resource provided by a first registered publisher is associated with enrichment information obtained from the first registered publisher; and

providing an enriched search result, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource.

2. The method of claim 1, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining that the first responsive resource is associated with the responsive enrichment information.

3. The method of claim 2, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

4. The method of claim 1, wherein identifying the registered publishers comprises:

indexing a registration resource for a first publisher and determining that the registration resource includes registration information, wherein the registration information includes a request to register for enriched search results.

5. The method of claim 4, wherein the registration information includes an enrichment information resource locator for enrichment information of the first publisher.

6. The method of claim 1, wherein obtaining enrichment information from the registered publisher comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the resource.

7. The method of claim 1, further comprising:

periodically re-indexing resources published by the registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

8. The method of claim 1, further comprising refreshing the enrichment information associated with the first responsive resource.

9. The method of claim 1, wherein receiving the query comprises receiving the query from a user device, and wherein providing the enriched search result comprises sending a document including the enriched search result to the user device.

10. A system comprising one or more computers configured to perform operations comprising:

identifying a plurality of registered publishers for enriched search results and, for each registered publisher, obtaining enrichment information from the registered publisher and associating the enrichment information with a resource provided by the publisher;

receiving a query;

identifying a plurality of responsive resources, a responsive resource being a resource that is responsive to the query;

determining that a first responsive resource provided by a first registered publisher is associated with enrichment information obtained from the first registered publisher; and

providing an enriched search result, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource.

11. The system of claim 10, wherein determining that the first responsive resource is associated with enrichment information comprises:

identifying responsive enrichment information, responsive enrichment information being enrichment information that is responsive to the query; and

determining that the first responsive resource is associated with the responsive enrichment information.

12. The system of claim 11, wherein identifying the responsive enrichment information is performed in parallel with identifying the responsive resources.

13. The system of claim 10, wherein identifying the registered publishers comprises:

indexing a registration resource for a first publisher and determining that the registration resource includes registration information, wherein the registration information includes a request to register for enriched search results.

14. The system of claim 13, the registration information includes an enrichment information resource locator for enrichment information of the first publisher.

15. The system of claim 10, wherein obtaining enrichment information from the registered publisher comprises obtaining the enrichment information from an enrichment information resource location distinct from a resource location for the resource.

16. The system of claim 10, the operations further comprising:

periodically re-indexing resources published by the registered publishers and resources provided by other publishers at a first frequency; and

periodically re-obtaining enrichment information from the registered publishers at a second frequency more frequent than the first frequency.

17. The system of claim 10, the operations further comprising refreshing the enrichment information associated with the first responsive resource.

18. The system of claim 10, wherein receiving the query comprises receiving the query from a user device, and wherein providing the enriched search result comprises sending a document including the enriched search result to the user device.

19. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising:

identifying a plurality of registered publishers for enriched search results and, for each registered publisher, obtaining enrichment information from the registered publisher and associating the enrichment information with a resource provided by the publisher;

receiving a query;

identifying a plurality of responsive resources, a responsive resource being a resource that is responsive to the query;

determining that a first responsive resource provided by a first registered publisher is associated with enrichment information obtained from the first registered publisher; and

providing an enriched search result, the enriched search result identifying the first responsive resource and including the enrichment information associated with first responsive resource.