Audience measurement system
1 Assignment
0 Petitions
Accused Products
Abstract
A computer implemented method is provided for generating audience information for a population. The method includes the steps of recording reference media consumption information for a plurality of reference panel elements, recording mass media consumption information for a plurality of mass panel elements and determining a correspondence between portions for reference panel of the reference and mass media consumption information obtained. Said correspondence is used to link at least one of the reference panel elements to at least one of the mass panel elements in order to define a session including media consumption information recorded for the linked reference and mass panel elements and to define audience information for the population therefrom.
199 Citations
78 Claims
-
1-58. -58. (canceled)
-
59. A method of generating a database of media consumption information comprising the steps of:
-
receiving reference panel consumption information from a plurality of reference panel elements, the reference panel consumption information including reference consumption variables; receiving mass panel consumption information from a plurality of mass panel elements, the mass panel consumption information including mass consumption variables; electronically analyzing the reference consumption variables and the mass consumption variables to determine an associated correspondence between at least one of the plurality of reference panel elements and at least one of the plurality of mass panel elements; establishing a link between at least one of the plurality of reference panel elements and at least one of the plurality of mass panel elements according to the associated correspondence; electronically assembling a combined panel including combined media consumption information comprised of reference panel consumption information and mass panel consumption information associated with the linked at least one reference panel element and at least one mass panel element; and electronically storing the combined media consumption information from the combined panel in a memory. - View Dependent Claims (60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77)
-
-
78. An audience measurement system including:
-
a receiver adapted to receive reference panel consumption information from a plurality of reference panel elements wherein the reference panel consumption information includes reference consumption variables and for receiving mass panel consumption information from a plurality of mass panel elements wherein the mass panel consumption information includes mass consumption variables; a session affinity determiner having an associated determination logic for analyzing the reference consumption variables and the mass consumption variables to determine an associated correspondence between at least one of the plurality of reference panel elements and at least one of the plurality of mass panel elements; a sampler having an associated meta-sampling logic for establishing a link between at least one of the plurality of reference panel elements and at least one of the plurality of mass panel elements according to the associated correspondence; a compiler for generating a combined panel including combined media consumption information comprised of reference panel consumption information and mass panel consumption information associated with the linked at least one reference panel element and at least one mass panel element; and a memory having a plurality of data structures for storing the combined media consumption information from the combined panel.
-
Specification