TECHNIQUES TO VISUALIZE PRODUCTS USING AUGMENTED REALITY

• US 20120113141A1
• Filed: 11/09/2010
• Published: 05/10/2012
• Est. Priority Date: 11/09/2010
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Zimmerman, Christina, Amundson, Ryan
• Application Number:
  US12/942,727
• Publication Number:
  US 20120113141A1
• Time in Patent Office: Days
• US Class Current: 345/633
• CPC Class Codes: G06F 3/14 Digital output to display device ; Cooperation and interconnection of the display device with other functional units
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06T 11/00 2D [Two Dimensional] image generation
• CPC Class Codes: G09G 2340/12 Overlay of images, i.e. displayed pixel being the result of switching between the corresponding input pixels
• CPC Class Codes: G09G 2340/125 wherein one of the images is motion video
• CPC Class Codes: G09G 2354/00 Aspects of interface with display user
• CPC Class Codes: G09G 2370/10 Use of a protocol of communication by packets in interfaces along the display data pipeline

Abstract

Techniques to visual products using augmented reality are described. An apparatus may comprise an augmentation system having a pattern detector component operative to receive an image with a first virtual object representing a first real object, and determine a location parameter and a scale parameter for a second virtual object based on the first virtual object, an augmentation component operative to retrieve the second virtual object representing a second real object from a data store, and augment the first virtual object with the second virtual object based on the location parameter and the scale parameter to form an augmented object, and a rendering component operative to render the augmented object in the image with a scaled version of the second virtual object as indicated by the scale parameter at a location on the first virtual object as indicated by the location parameter. Other embodiments are described and claimed.

Claims

1. A computer-implemented method, comprising:

receiving an image with a first virtual object representing a first real object;

retrieving a second virtual object representing a second real object;

determining a location for the second virtual object on the first virtual object;

determining a scale for the second virtual object; and

augmenting the first virtual object with a scaled second virtual object at the determined location on the first virtual object.

2. The computer-implemented method of claim 1, comprising receiving the image with the first virtual object from a camera for presentation on an electronic display.

3. The computer-implemented method of claim 1, comprising retrieving the second virtual object representing the second real object from a product catalog stored in a local data store or a remote data store.

4. The computer-implemented method of claim 1, comprising determining the location for the second virtual object on the first virtual object based on a pattern disposed on the first real object.

5. The computer-implemented method of claim 1, comprising determining the scale for the second virtual object relative to the first virtual object based on a pattern disposed on the first real object.

6. The computer-implemented method of claim 1, comprising determining an orientation for the second virtual object relative to the first virtual object based on a pattern disposed on the first real object.

7. The computer-implemented method of claim 1, comprising augmenting the first virtual object with the scaled second virtual object at the determined location on the first virtual object at an orientation for the scaled second virtual object relative to the first virtual object.

8. The computer-implemented method of claim 1, comprising determining a change in a pattern disposed on the first real object.

9. The computer-implemented method of claim 8, comprising augmenting the first virtual object with the scaled second virtual object at a new location on the first virtual object based on a change in location of the pattern for the first real object.

10. The computer-implemented method of claim 8, comprising augmenting the first virtual object with the scaled second virtual object at a new orientation for the scaled second virtual object relative to the first virtual object based on a change in orientation of the pattern for the first real object.

11. An article of manufacture comprising a storage medium containing instructions that when executed enable a system to:

receive an image with a first virtual object representing a first real object;

retrieve a second virtual object representing a second real object;

determine a location and scale for the second virtual object; and

augment the first virtual object with the second virtual object based on the determined location and the determined scale to form an augmented object.

12. The article of claim 11, further comprising instructions that when executed enable the system to render the augmented object in an image with a scaled version of the second virtual object at the determined location on the first virtual object.

13. The article of claim 11, further comprising instructions that when executed enable the system to determine the location and the scale for the second virtual object based on a pattern disposed on the first real object.

14. The article of claim 11, further comprising instructions that when executed enable the system to determine an orientation for the second virtual object relative to the first virtual object based on a pattern disposed on the first real object, and augment the first virtual object with the second virtual object based on the determined location, the determined scale, and the orientation to form the augmented object.

15. An apparatus, comprising:

a processor; and

a memory communicatively coupled to the processor, the memory to store an augmentation system for execution by the processor, the augmentation system comprising;

a pattern detector component operative to receive an image with a first virtual object representing a first real object, and determine a location parameter and a scale parameter for a second virtual object based on the first virtual object;

an augmentation component operative to retrieve the second virtual object representing a second real object from a data store, and augment the first virtual object with the second virtual object based on the location parameter and the scale parameter to form an augmented object; and

a rendering component operative to render the augmented object in the image with a scaled version of the second virtual object as indicated by the scale parameter at a location on the first virtual object as indicated by the location parameter.

16. The apparatus of claim 15, the pattern detector component operative to determine the location parameter based on a pattern disposed on the first real object, the pattern indicating a location for the second virtual object proximate to the first virtual object.

17. The apparatus of claim 15, the pattern detector component operative to determine the scale parameter based on a pattern disposed on the first real object, the pattern indicating a size for the second virtual object relative to the first virtual object.

18. The apparatus of claim 15, the pattern detector component operative to determine an orientation parameter based on a pattern disposed on the first real object, the pattern indicating an angle for the second virtual object corresponding to an angle of the first virtual object.

19. The apparatus of claim 18, the augmentation component operative to augment the first virtual object with the second virtual object based on the location parameter, the scale parameter and the orientation parameter to form the augmented object, and the rendering component operative to render the augmented object in the image with the scaled version of the second virtual object at the determined location on the first virtual object with the determined orientation of the second virtual object relative to the first virtual object.

20. The apparatus of claim 15, the pattern detector component operative to determine a change in a pattern disposed on the first real object and determine a new location parameter and a new orientation parameter based on the change in the pattern disposed on the first real object, and the augmentation component operative to augment the first virtual object with the second virtual object based on the new location parameter and the new orientation parameter to form a new augmented object.