METHOD AND APPARATUS FOR MARKETING MANAGEMENT

• US 20120116840A1
• Filed: 11/07/2011
• Published: 05/10/2012
• Est. Priority Date: 11/10/2010
• Status: Abandoned Application

• Current Assignee: 121 Mobile, Inc.
• Original Assignee: 121 Mobile, Inc.
• Inventors: OMER, Alon
• Application Number:
  US13/290,796
• Publication Number:
  US 20120116840A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A method and apparatus are disclosed for initiating and managing a mobile-based dialog by receiving a response to a request for a dialog, recording information about a respondent correlated with their response, analyzing the response, and sending a return response with a request to continue the dialog. Responses are individualized to particular consumers and may establish a market of one. Personal and/or relevant information may be sent between a consumer and a brand based on previous patterns unique to an individual consumer, and unique to individual preferences. Privacy of a consumer is maintained. The method may be applied to clinical trials and surveys.

Claims

1. A method for managing a mobile based dialog, comprising:

receiving a first response to a dialog request;

storing said first response;

analyzing said first response; and

sending a second response based on said analysis, wherein said second response includes one or more of an inquiry to continue said dialog or a redeemable reward.

2. The method of claim 1, wherein said receiving further comprises receiving said first response from a mobile device.

3. The method of claim 2, wherein said mobile device is one device selected from the set of a mobile telephone, a cellular telephone, a smartphone, an Internet-connected wireless phone or a handheld computing device.

4. The method of claim 1, wherein said sending further comprises sending said second response to a mobile device.

5. The method of claim 4, wherein said mobile device is one device selected from the set of a mobile telephone, a cellular telephone, a smartphone, an Internet-connected wireless phone or a handheld computing device.

6. The method of claim 1, wherein said first response is stored in a database.

7. The method of claim 6, wherein said database is a behavioral database.

8. The method of claim 7, wherein said behavioral database further comprises a database that records individual behavior patterns of consumers.

9. The method of claim 8, wherein said behavioral database collects information using a mobile device based dialog, where said dialog is between a consumer and a brand, and is managed by a mobile marketing platform.

10. The method of claim 9, wherein said behavioral database is operably connected to one or more additional databases containing any type of information, and information is shared among all said databases.

11. The method of claim 1, wherein said first response further comprises identifying information.

12. The method of claim 11, wherein said analysis further comprises determining a loyalty level.

13. The method of claim 12, wherein said second response further comprises notice of said loyalty level.

14. The method of claim 13, wherein said notice further comprises a visual display of said loyalty level.

15. The method of claim 1, wherein said inquiry further comprises a request to continue a dialog.

16. The method of claim 1, wherein said redeemable reward further comprises a request to continue a dialog.

17. The method of claim 1, wherein said dialog is part of a marketing campaign.

18. The method of claim 17, wherein said analysis is based at least on a strategy element of said marketing campaign.

19. The method of claim 1, wherein said dialog request is made by a static display.

20. The method of claim 19, wherein said static display is located near a point of sale.

21. The method of claim 1 wherein said dialog request is made via a web page.

22. The method of claim 1, wherein said first response and said second response each further comprise a bundling of two or more offers.

23. The method of claim 22, wherein said bundling is complementary.

24. The method of claim 22, wherein said bundling is non-complementary.

25. The method of claim 24, wherein said bundling is an alternative combination.

26. The method of claim 1, wherein said dialog is longstanding.

27. The method of claim 1, wherein said redeemable reward comprises a coupon.

28. The method of claim 1, wherein said redeemable reward comprises a QR code, the QR code including data selected from the data group consisting:

shop ID, campaign ID, coupon serial number, engaged customer ID and customer'"'"'s mobile phone number.

42. The method of claim 1, wherein said offer comprises a QR code, the QR code including data selected from the data group consisting:

shop ID, campaign ID, coupon serial number, engaged customer ID and customer'"'"'s mobile phone number.

29. A method for participating in a marketing data dialog, comprising:

sending a first message according to a notice;

receiving a response to said message, wherein said response includes an offer; and

sending a second message, wherein said second message includes an indicator of acceptance of said offer.

30. The method of claim 29, wherein said notice is a static display.

31. The method of claim 30, wherein said static display is located near a point of sale of the entity displaying said notice.

32. The method of claim 29, wherein said notice is received by a mobile device.

33. The method of claim 29, wherein said sending and said receiving is performed using a mobile device.

34. The method of claim 29, wherein said first message includes a confirmation of opting into said dialog.

35. The method of claim 29, wherein said offer is at least one of a redeemable incentive or a survey.

36. The method of claim 29, wherein said second message includes an indicator of agreement to participate in said dialog.

37. The method of claim 29, wherein said acceptance of said offer includes an increment of a level in a loyalty program.

38. The method of claim 37, wherein said increment is an increase of one or more steps.

39. The method of claim 29, wherein said acceptance of said offer includes an indicator to receive a notice.

40. The method of claim 39, wherein said indicator comprises a consent to continue said dialog.

41. The method of claim 29, wherein said offer comprises a coupon.