Selecting Advertisements from One or More Databases for Sending to a Publisher
First Claim
Patent Images
1. A method, comprising:
- determining a user context;
retrieving, via a data processing system, candidate advertisements from at least one advertisement database to create an advertisement candidate pool, the retrieving based on the user context;
selecting, via the data processing system, a set of advertisements from the advertisement candidate pool; and
sending the set of advertisements.
12 Assignments
0 Petitions
Accused Products
Abstract
An advertising system determines the context of a user accessing a publication media (e.g., an online web site). The advertising system retrieves candidate advertisements from one or more databases based on the user'"'"'s context (e.g., a user search request). The advertising system selects particular advertisements and then sends them to the user (e.g. for display on the user'"'"'s terminal or device).
44 Citations
20 Claims
-
1. A method, comprising:
-
determining a user context; retrieving, via a data processing system, candidate advertisements from at least one advertisement database to create an advertisement candidate pool, the retrieving based on the user context; selecting, via the data processing system, a set of advertisements from the advertisement candidate pool; and sending the set of advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A non-transitory computer-readable storage medium for tangibly storing thereon computer readable instructions, the instructions causing a data processing system to perform a method, the method comprising:
-
determining a user context; retrieving, via the data processing system, candidate advertisements from at least one advertisement database to create an advertisement candidate pool, the retrieving based on the user context; selecting, via the data processing system, a set of advertisements from the advertisement candidate pool; and sending the set of advertisements. - View Dependent Claims (16, 17, 18)
-
-
19. A data processing system, comprising:
-
memory storing at least one advertisement database; at least one processor coupled to access the memory, the at least one processor configured to; determine a user context; retrieve candidate advertisements from the at least one advertisement database to in order to create an advertisement candidate pool, the retrieving based on the user context; select a set of advertisements from the advertisement candidate pool; and send the set of advertisements. - View Dependent Claims (20)
-
Specification