UNIFIED ONSCREEN ADVERTISEMENT SYSTEM FOR CE DEVICES

• US 20120116877A1
• Filed: 03/28/2011
• Published: 05/10/2012
• Est. Priority Date: 11/09/2010
• Status: Active Grant

• Current Assignee: Saturn Licensing LLC (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Schupp, William Arthur, Hofrichter, Klaus, Sadja, Aran London, Rebong, Nicole, Douillet, Ludovic Etienne, Miller, Philip Carl
• Granted Patent: US 8,438,057 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A client-server architecture allows consumer electronics (CE) devices to obtain advertisements, including TV and network content recommendations, via a unified application programming interface (API). A gateway server between online advertisement providers and CE devices prioritizes and personalizes the advertisements and recommendations for a requesting CE device. This architecture scales over time and evolves more functionality without requiring CE device software updates.

Claims

1. Consumer electronics (CE) device comprising:

processor;

computer readable storage medium bearing instructions executable by the processor to;

send at least a model number of the CE device to a gateway server;

receive from the gateway server a list of advertisements, the list indicating an order of the advertisements for display, the order being based on the model number of the CE device; and

present the list on the CE device according to the order.

2. The CE device of claim 1, wherein the processor sends to the gateway server an identification of a user interface (UI) currently invoked by the processor, the order being further based on the identification of the UI.

3. The CE device of claim 1, wherein the processor sends to the gateway server an identification of a TV channel currently being displayed by the CE device, the order being further based on the identification of the TV channel.

4. The CE device of claim 1, wherein the processor sends to the gateway server a title of an audio video content currently being displayed by the CE device, the order being further based on the title of the audio video content.

5. The CE device of claim 1, wherein the processor further sends an address of the CE device to the gateway server to obtain the list.

6. The CE device of claim 1, wherein the processor responsive to a user of the CE device selecting an item from the list executes an application programming interface (API) to obtain a full ad corresponding to the selected item.

7. The CE device of claim 6, wherein the full ad is received by the CE device along with client action/auditing URLs which upload subsequent user actions on the CE device as audit reports to the URLs.

8. Method comprising:

receiving first and second model information of respective first and second consumer electronics (CE) devices, the first CE device not being the same model as the second CE device;

associating a first list of advertisements (ads) with the first model information, the first list of ads having a first order among the ads on the first list; and

associating a second list of ads with the second model information, the second list of ads having a second order among the ads on the second list, the first and second priorities being different from each other.

9. The method of claim 8, further comprising deriving the priorities based at least in part on TV channels.

10. The method of claim 8, further comprising deriving the priorities based at least in part on content titles.

11. The method of claim 8, further comprising deriving the priorities based at least in part on user interfaces (UI).

12. The method of claim 8, further comprising causing a CE device to present a list of ads associated with the model information of the CE device in accordance with the order associated with the model information.

13. Server comprising:

processor;

computer readable storage medium bearing instructions executable by the processor to;

receive from a consumer electronics (CE) at least a model number of the CE device;

using the model number, arrange advertisements (ads) in an order that is based at least in part on the model number; and

send the ads in the order to the CE device for presentation thereof by the CE device.

14. The server of claim 13, wherein the processor establishes the order at least in part on a user interface (UI) identification received from the CE device.

15. The server of claim 13, wherein the processor establishes the order at least in part on an identification of a TV channel received from the CE device.

16. The server of claim 13, wherein the processor establishes the order at least in part on a title of an audio video content received from the CE device.

17. The server of claim 13, wherein the processor further receive from the CE device an address of the CE device.

18. The server of claim 13, wherein a server responsive to an indication from the CE device of a user of the CE device selecting an item from a list of ads sends a full ad corresponding to the selected item to the CE device.

19. The server of claim 18, wherein the server sends along with the full ad client action/auditing URLs which upload subsequent user actions on the CE device as audit reports to the URLs.