SYSTEM AND METHOD FOR GENERATING CUSTOMER SURVEYS AND PROMOTIONAL OFFERS

• US 20120116878A1
• Filed: 05/05/2011
• Published: 05/10/2012
• Est. Priority Date: 02/23/2001
• Status: Active Grant

• Current Assignee: Infor (Canada), Ltd. (Infor Incorporated)
• Original Assignee: Vivonet Incorporated (Infor Incorporated)
• Inventors: Falk, Kevin Bernhard, Volberg, Ryan Walter
• Granted Patent: US 8,595,061 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A method and system for automatically generating targeted promotional offers for specific subscribers to an Internet based service. A database that stores details regarding subscriber purchases is accessed for purchased items data relating to a specific subscriber'"'"'s purchases. This purchased items data is then analyzed to determine the specific subscriber'"'"'s buying patterns. From this analysis of what the specific subscriber has previously purchased, a suitable item or service is determined to be offered to the specific subscriber to the Internet based service. The promotional offer may be made in conjunction with the gathering of customer or survey feedback data by way of questionnaires.

Claims

1. A method for generating specific and targeted offers for a specific subscriber to an Internet-based service, the method comprising:

a) receiving data from multiple different retail establishments, said data regarding multiple retail transactions involving said specific subscriber, said data including a listing of items or services purchased by said specific subscriber;

b) storing said data in a database;

c) retrieving purchased items data from said database, said purchased items data being data relating to items or services previously purchased by said specific subscriber from said multiple different retail establishments;

d) determining at least one buying pattern of said specific subscriber based on said purchased items data;

e) based on at least one of said at least one buying pattern, determining at least one item or service to be offered to said specific subscriber;

f) determining at least one retail establishment which offers said at least one item or service;

g) communicating with said specific subscriber to offer said at least one item or service from said at least one retail establishment.

2. A method according to claim 1 where in step d) further comprises determining types of items bought by said specific subscriber.

3. A method according to claim 2 wherein step d) further comprises determining types of items bought by said specific subscriber over a predetermined period of time.

4. A method according to claim 1 wherein step d) comprises determining a frequency of purchases of specific items or services made by said specific subscriber.

5. A method according to claim 4 wherein step d) further comprises determining a frequency of purchases of specific items or services made by said specific subscriber over a predetermined period of time.

6. A method according to claim 1 wherein step d) further comprises determining how many of a specific item has been bought by said specific subscriber.

7. A method according to claim 6 wherein step d) comprises determining how many of a specific item has been bought by said specific subscriber over a predetermined period of time.

8. A method according to claim 1 wherein said data received from said different multiple retail establishments are being gathered from point of sale terminals at said different retail establishments.

9. A method according to claim 1 wherein, for step f), said at least one retail establishment being selected is from a specific pool of retail establishments which have been determined to receive preferential treatment.

10. A method according to claim 1 wherein, for step f), said at least one retail establishment being selected is from a specific pool of retail establishments which are running at least one promotional offer.

11. A method according to claim 1 wherein, for step e), said at least one item or service to be offered to said specific subscriber is within a predetermined price range.

12. A method according to claim 11 wherein, for step e), said predetermined price range is based on prices of items or services previously purchased by said specific subscriber.

13. A method according to claim 1 further including the step of offering to said specific subscriber for immediate purchase said at least one item or service from said at least one retail. establishment

14. A method for generating specific and targeted offers for a specific user, the method comprising:

a) receiving data from multiple different retail establishments, said data regarding multiple retail transactions involving said specific user, said data including a listing of items or services purchased by said specific user;

b) storing said data in a database;

c) retrieving purchased items data from said database, said purchased items data being data relating to items or services previously purchased by said specific user from said multiple different retail establishments;

d) determining at least one buying pattern of said specific user based on said purchased items data;

e) based on at least one of said at least one buying pattern, determining at least one item or service to be offered to said specific user;

f) communicating with said specific user to offer said at least one item or service.

15. Computer-readable media having encoded thereon computer-readable instructions which, when executed, implements a method for generating specific and targeted offers for a specific user, the method comprising:

a) receiving data from multiple different retail establishments, said data regarding multiple retail transactions involving said specific user, said data including a listing of items or services purchased by said specific user;

b) storing said data in a database;

c) retrieving purchased items data from said database, said purchased items data being data relating to items or services previously purchased by said specific user from said multiple different retail establishments;

d) determining at least one buying pattern of said specific user based on said purchased items data;

e) based on at least one of said at least one buying pattern, determining at least one item or service to be offered to said specific user;

f) communicating with said specific user to offer said at least one item or service.