×

USING LOCATION-SPECIFIC AD CREATIVES AND/OR AD LANDING PAGES IN AN AD SYSTEM

  • US 20120116884A1
  • Filed: 10/31/2011
  • Published: 05/10/2012
  • Est. Priority Date: 09/03/2003
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method comprising:

  • a) accepting, by a computer system including at least one computer on a network, geolocation information associated with a request;

    b) determining whether an ad has geolocation-specific information corresponding to the geolocation information accepted; and

    c) responsive to a determination that the ad has geolocation-specific information corresponding to the geolocation information accepted,1) modifying a creative of the ad using at least one of (A) the geolocation information associated with the request, or (B) the geolocation-specific information of the ad, and2) serving the modified ad creative to induce rendering of the modified creative on a client device,otherwise, responsive to a determination, with the computer system, that the ad does not have geolocation-specific information corresponding to the geolocation information accepted, serving the creative to induce rendering of the creative on a client device.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×