SYSTEM AND METHOD FOR DELIVERING AND OPTIMIZING MEDIA PROGRAMMING IN PUBLIC SPACES WITH FEDERATION OF DIGITAL SIGNAGE NETWORKS

• US 20120116892A1
• Filed: 01/12/2012
• Published: 05/10/2012
• Est. Priority Date: 08/06/2003
• Status: Abandoned Application

• Current Assignee: DS-IQ Incorporated
• Original Assignee: DS-IQ Incorporated
• Inventors: Opdycke, Thomas C.
• Application Number:
  US13/349,511
• Publication Number:
  US 20120116892A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/441 Acquiring end-user identification , e.g. using personal code sent by the remote control or by inserting a card
• CPC Class Codes: H04N 21/4415 using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning cryptography using biological data H04L9/3231; authentication in networks using biometric H04L63/0861
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Claims

1. A computer server system for a plurality of separate digital signage networks, the computer system comprising:

a computer server;

connections between the computer server and the plurality of separate digital signage networks, each digital signage network having a plurality of public displays;

a connection between the computer server and at least one client computer system; and

a facility allowing the at least one client computer system to view programming inventory available on the plurality of separate digital signage networks through the computer server.

2. The computer server system of claim 1 wherein the programming inventory comprises available advertising time in a schedule on one or more of the separate digital signage networks.

3. The computer server system of claim 1 wherein the facility distributes programming content received from the at least one client computer system to at least one of the plurality of separate digital signage networks.

4. The computer server system of claim 3 wherein the programming content comprises playlists for the at least one of the plurality of separate digital signage networks.

5. The computer server system of claim 4 wherein the playlists comprise content and associated display rules for the content.

6. The computer server system of claim 3 wherein the facility receives programming history and response data from the at least one of the plurality of separate digital signage networks for programming content performed on the plurality of separate digital signage networks and allows access by the at least one client computer system to the received programming history and response data.

7. The computer server system of claim 1 wherein the facility tracks and manages account balances and billing for programming content performance on the plurality of separate digital signage networks.

8. The computer server system of claim 7 wherein the account balances and billing include those for the programming content received from at least one client computer system and performed on the at least one of the plurality of separate digital signage networks.

12. The computer network arrangement of claim 1 wherein the central computer server distributes programming content received from the at least one client computer system to at least one of the plurality of separate digital signage networks.

13. The computer network arrangement of claim 12 wherein the programming content comprises playlists for the least one of the plurality of separate digital signage networks.

14. The computer network arrangement of claim 13 wherein the playlists comprise content and associated display rules for the content.

15. The computer network arrangement of claim 12 wherein the facility receives programming history and response data from the at least one of the plurality of separate digital signage networks for programming content performed on the at least one of the plurality of separate digital signage networks and allows access by the at least one computer system to the receiving programming history and response data.

16. The computer network arrangement of claim 1 wherein the central computer server tracks and manages account balances and billing for programming content performance on the plurality of separate digital signage networks.

17. The computer network arrangement of claim 16 wherein the account balances and billing include those for the programming content received from the at least one computer system and performed on the at least one of the plurality of separate digital signage networks.

18. The computer server system of claim 1 wherein the at least one client computer system comprises a computer system external to the plurality of separate digital signage networks.

19. The computer server system of claim 1 wherein the at least one client computer system comprises a part of another digital signage network.

9. A computer network arrangement comprising:

a plurality of separate digital signage networks, each digital signage network having a plurality of public displays; and

a central computer server connected to each of plurality of separate digital signage networks;

wherein the central computer server is further connected to at least one client computer system external to the plurality of digital signage networks, the central computer server allowing the at least one computer system to view programming inventory available on the plurality of digital signage networks.

10. The computer network arrangement of claim 9 wherein the programming inventory comprises available advertising time in a schedule on one or more of the separate digital signage networks.

11. The computer network arrangement of claim 9 wherein the at least one client system comprises a part of another digital signage network.

20. A method of operating a client computer connected to a plurality of separate digital signage networks through a central computer server, the method comprising:

receiving web-based interface code from the central computer server connected to the plurality of separate digital signage networks, each digital signage network having a plurality of public displays;

receiving information on available programming inventory of the plurality of separate digital signage networks; and

filtering, by at least one processor of the client computer, attributes of the programming inventory of the plurality of separate digital signage networks;

whereby a user of the client computer can efficiently view programming inventory across the plurality of separate digital signage networks graphically through a centralized portal.

21. The method of claim 20 wherein the attribute filtering step comprises filtering by one or more of the following attributes:

cost, customer profile, location, screen size, performance and availability.

22. The method of claim 20 wherein the programming inventory comprises time available for programming content in a schedule on one or more of the separate digital signage networks.

23. The method of claim 20 further comprising:

sorting the programming inventory of the plurality of separate digital signage networks.

24. The method of claim 23 wherein the programming content comprises playlists for he plurality of separate digital signage networks.

25. The method of claim 24 wherein the playlists comprise content and associated display rules for the content.

26. The method of claim 20 further comprising:

purchasing at least some of the programming inventory of the plurality of separate digital signage networks.

27. The method of claim 26 further comprising:

posting programming content for the purchased programming inventory to the central computer server, the central computer server distributing the programming content to the plurality of separate digital signage networks.

28. The method of claim 27 wherein the account balances and billing include those for the programming content received from the client computer system and performed on at least one of the plurality of separate digital signage networks.

29. The method of claim 20 further comprising operating the client computer external to the plurality of separate digital signage networks.

30. The method of claim 20 further comprising operating the client computer as a part of another digital signage network.

31. A method of operating a central computer server connecting a client computer to a plurality of separate digital signage networks, the method comprising:

sending information on available programming inventory of the plurality of separate digital signage networks to the client computer, each digital signage network having a plurality of public displays;

receiving programming content from the client computer for purchased programming inventory of the plurality of separate digital signage networks;

distributing the programming content to the plurality of separate digital signage networks; and

tracking, managing and billing account balances, by at least one processor of the central computer sever connected to the plurality of separate digital signage networks, for programming content performance on the plurality of separate digital signage networks.

32. The method of claim 31 further comprising:

sending web-based interface code to the client computer, a user of the client computer viewing programming inventory across the plurality of separate digital signage networks graphically through a centralized portal.

33. The method of claim 31 further comprising:

sending programming history and response data from the at least one of the plurality of separate digital signage networks for programming content performed on the at least one of the plurality of separate digital signage networks to the client computer.

34. The method of claim 31 wherein the client computer comprises a computer system outside the plurality of separate digital signage networks.

35. The method of claim 31 wherein the programming inventory comprises time available for programming content in a schedule on one or more of the separate digital signage networks.

36. The method of claim 31 wherein the programming content comprises playlists for the plurality of separate digital signage networks.

37. The method of claim 36 wherein the playlists comprise content and associated display rules for the content.

38. The method of claim 31 wherein the client computer comprises a computer system external to the plurality of separate digital signage networks.

39. The method of claim 31 wherein the client computer comprises part of another digital signage network.