Method and Apparatus for Providing Multiple Online Advertisements Using Location Information of Scroll Bar
First Claim
1. A method for providing an on-line advertisement that is performed by an advertisement server in an on-line advertisement providing system including a client, a web server, and the advertisement server, comprising:
- (a) providing advertisement providing condition information which is previously set and receiving advertisement providing request information corresponding to the advertisement providing condition information, the advertisement providing condition information including information regarding multiple web sites where the on-line advertisement is provided;
(b) calculating an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information; and
(c) transmitting advertisement data to the client in accordance with the advertisement providing rate when the advertisement data transmitting request is received from the client,wherein the advertisement server receives the advertisement data transmitting request received from the client if scroll bar location information corresponds to advertisement exposure location information by extracting the advertisement exposure location information included in a web document received from the web server by the client and using the scroll bar location information of the web browser on which the extracted advertisement exposure location information and the web document are displayed.
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Abstract
According to an embodiment of the present invention, the present invention includes: providing advertisement providing condition information which is previously set and receiving advertisement providing request information corresponding to the advertisement providing condition information; calculating an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information; and transmitting advertisement data to the client in accordance with the advertisement providing rate when the advertisement data transmitting request is received from the client. The advertisement data transmitting request that is received from the client is performed in such a manner that the client receives a web document provided from the web server to determine whether a scroll bar is located in location information included in a tag included in the web document, and requests the advertisement server to transmit the advertisement data when the scroll bar is located in the location information included in the tag.
According to the present invention, if multiple advertisers transmit advertisement providing requests, the advertisers'"'"' advertisements can be provided to various web sites or web pages and the like, while the advertisers'"'"' advertisement providing requirements are reflected thereupon. In addition, as online advertisements using the location information of scroll bars are provided, advertisers who provide the advertisements can be accurately charged for the advertisements according to the degree of advertisement exposure to users.
58 Citations
12 Claims
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1. A method for providing an on-line advertisement that is performed by an advertisement server in an on-line advertisement providing system including a client, a web server, and the advertisement server, comprising:
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(a) providing advertisement providing condition information which is previously set and receiving advertisement providing request information corresponding to the advertisement providing condition information, the advertisement providing condition information including information regarding multiple web sites where the on-line advertisement is provided; (b) calculating an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information; and (c) transmitting advertisement data to the client in accordance with the advertisement providing rate when the advertisement data transmitting request is received from the client, wherein the advertisement server receives the advertisement data transmitting request received from the client if scroll bar location information corresponds to advertisement exposure location information by extracting the advertisement exposure location information included in a web document received from the web server by the client and using the scroll bar location information of the web browser on which the extracted advertisement exposure location information and the web document are displayed. - View Dependent Claims (3, 4, 5)
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2. A method for providing an on-line advertisement that is performed by an advertisement server in an on-line advertisement providing system including a client, a web server, and the advertisement server, comprising:
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(a) providing advertisement providing condition information which is previously set and receiving advertisement providing request information corresponding to the advertisement providing condition information, the advertisement providing condition information including information regarding multiple web sites where the on-line advertisement is provided; (b) calculating an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information; and (c) transmitting advertisement data to the client in accordance with the advertisement providing rate when the advertisement data transmitting request is received from the client, wherein the transmitting of the advertisement data to the client is performed if scroll bar location information received corresponds to advertisement exposure location information by receiving the advertisement exposure location information included in a web document received by the client and receiving the scroll bar location information of a web browser on which the web document is displayed.
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6. An apparatus for providing an on-line advertisement, comprising:
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an advertisement registering unit configured to provide advertisement providing condition information which is previously set and store advertisement providing request information received in response to the advertisement providing condition information, the advertisement providing condition information including information regarding multiple web sites where the on-line advertisement is provided; an advertisement providing information creating unit configured to calculate an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information stored in the advertisement registering unit; and an advertisement providing unit configured to transmit advertisement data to the client in accordance with the advertisement providing rate calculated in the advertisement providing information creating unit when the advertisement data transmitting request is received from the client, wherein the advertisement server receives the advertisement data transmitting request received from the client if scroll bar location information corresponds to advertisement exposure location information by extracting the advertisement exposure location information included in a web document received from the web server by the client and using the scroll bar location information of the web browser on which the extracted advertisement exposure location information and the web document are displayed. - View Dependent Claims (8, 9, 10)
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7. An apparatus for providing an on-line advertisement, comprising:
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an advertisement registering unit configured to provide advertisement providing condition information which is previously set and store advertisement providing request information received in response to the advertisement providing condition information, the advertisement providing condition information including information regarding multiple web sites where the on-line advertisement is provided; an advertisement providing information creating unit configured to calculate an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information stored in the advertisement registering unit; and an advertisement providing unit configured to transmit advertisement data to the client in accordance with the advertisement providing rate calculated in the advertisement providing information creating unit when the advertisement data transmitting request is received from the client, wherein the advertisement data is transmitted to the client if scroll bar location information received corresponds to advertisement exposure location information by receiving the advertisement exposure location information included in a web document received by the client and receiving the scroll bar location information of a web browser on which the web document is displayed.
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11. A recording medium that records a program that implements a method for providing an on-line advertisement that is performed by an advertisement server in an on-line advertisement providing system including a client, a web server, and the advertisement server, the method comprising:
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(a) providing advertisement providing condition information which is previously set and receiving advertisement providing request information corresponding to the advertisement providing condition information, the advertisement providing condition information including information regarding multiple web sites where the on-line advertisement is provided; (b) calculating an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information; and (c) transmitting advertisement data to the client in accordance with the advertisement providing rate when the advertisement data transmitting request is received from the client, wherein the advertisement server receives the advertisement data transmitting request received from the client if scroll bar location information corresponds to advertisement exposure location information by extracting the advertisement exposure location information included in a web document received from the web server by the client and using the scroll bar location information of the web browser on which the extracted advertisement exposure location information and the web document are displayed.
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12. A recording medium that records a program that implements a method for providing an on-line advertisement that is performed by an advertisement server in an on-line advertisement providing system including a client, a web server, and the advertisement server, the method comprising:
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(a) providing advertisement providing condition information which is previously set and receiving advertisement providing request information corresponding to the advertisement providing condition information, the advertisement providing condition information including information regarding multiple web sites where the on-line advertisement is provided; (b) calculating an advertisement providing rate for the multiple web sites using the advertisement providing condition information and the advertisement providing request information; and (c) transmitting advertisement data to the client in accordance with the advertisement providing rate when the advertisement data transmitting request is received from the client, wherein the transmitting of the advertisement data to the client is performed if scroll bar location information received corresponds to advertisement exposure location information by receiving the advertisement exposure location information included in a web document received by the client and receiving the scroll bar location information of a web browser on which the web document is displayed.
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Specification