USER GENERATED ADS BASED ON CHECK-INS

• US 20120123875A1
• Filed: 04/13/2011
• Published: 05/17/2012
• Est. Priority Date: 11/11/2010
• Status: Active Grant

• Current Assignee: Ikorongo Technology, LLC (Concert Technology Corporation)
• Original Assignee: Teaneck Enterprises, LLC (Concert Technology Corporation)
• Inventors: Svendsen, Hugh, Forese, John, Amidon, Christopher M., Kandekar, Kunal, Farrelly, Eugene Matthew
• Granted Patent: US 8,548,855 B2
• Time in Patent Office: Days
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods are disclosed for generating and utilizing photo advertisements (“ads”). In one embodiment, a photo check-in process is performed for a user located within a geographic check-in zone which results in a photo advertisement that is utilized as a photo check-in for the user. In another embodiment, a photo advertisement is posted as a status update for a user via a social networking service. In another embodiment, photo advertisements are created by users and stored for subsequent use in serving ad requests.

Claims

1. A computer-implemented method for generating a photo check-in for a user comprising:

obtaining one or more photo ad templates applicable to a check-in zone in which the user is located, each photo ad template of the one or more photo ad templates comprising one or more photo wells;

generating a photo advertisement based on one of the one or more photo ad templates such that a filler image of a different one of one or more participants identified for the photo advertisement is inserted into each of the one or more photo wells in the one of the one or more photo ad templates; and

using the photo advertisement as a photo check-in for the user.

2. The method of claim 1 wherein the one or more participants comprise the user.

3. The method of claim 1 further comprising identifying a plurality of potential participants for the photo advertisement.

4. The method of claim 3 wherein obtaining the one or more photo ad templates comprises obtaining the one or more photo ad templates based on the check-in zone in which the user is located and participant information that describes the plurality of potential participants.

5. The method of claim 4 wherein the one or more photo wells of at least one of the one or more photo ad templates are one or more face knockouts of one or more persons appearing in the at least one of the one or more photo ad templates, and the participant information comprises a number of potential participants in the plurality of potential participants.

6. The method of claim 4 wherein the one or more photo wells of at least one of the one or more photo ad templates are one or more face knockouts of one or more persons appearing in the at least one of the one or more photo ad templates, and the participant information comprises a gender of each of the plurality of potential participants.

7. The method of claim 4 wherein the one or more photo wells of at least one of the one or more photo ad templates are one or more face knockouts of one or more persons appearing in the at least one of the one or more photo ad templates, and the participant information comprises age information for the plurality of potential participants.

8. The method of claim 4 wherein the one or more photo wells of at least one of the one or more photo ad templates are one or more face knockouts of one or more persons appearing in the at least one of the one or more photo ad templates, and the participant information comprises user profile information for the plurality of potential participants.

9. The method of claim 4 wherein the one or more photo wells of at least one of the one or more photo ad templates are one or more face knockouts of one or more persons appearing in the at least one of the one or more photo ad templates, and the participant information comprises user identifiers for the plurality of potential participants.

10. The method of claim 3 wherein identifying the plurality of potential participants for the photo advertisement comprises identifying other users in geographic proximity to the user, further wherein the plurality of potential participants comprise at least one of the other users in geographic proximity to the user.

11. The method of claim 10 wherein identifying the other users in geographic proximity to the user comprises identifying the other users in geographic proximity to the user using a wireless Near Field Communication (NFC) technique.

12. The method of claim 10 wherein identifying the other users in geographic proximity to the user comprises querying a remote location-based service to identify the other users in geographic proximity to the user.

13. The method of claim 3 wherein identifying the plurality of potential participants for the photo advertisement comprises identifying other users in social proximity to the user, further wherein the plurality of potential participants comprise at least one of the other users in social proximity to the user.

14. The method of claim 3 wherein identifying the plurality of potential participants for the photo advertisement comprises querying a social networking service to identity other users that are within a defined degree of separation from the user in a social network maintained by the social networking service and are in geographic proximity to the user, further wherein the plurality of potential participants comprise at least one of the other users identified by querying the social networking service.

15. The method of claim 1 wherein the one or more photo wells of the one of the one or more photo ad templates are one or more face knockouts of one or more persons appearing in the one of the one or more photo ad templates, and generating the photo advertisement comprises selecting one or more participants for the one or more face knockouts in the one of the one or more photo ad templates from a plurality of potential participants.

16. The method of claim 15 wherein selecting the one or more participants for the one or more face knockouts comprises, for each face knockout of at least one of the one or more face knockouts, selecting a participant for the face knockout from the plurality of potential participants based on a comparison of metadata associated with the face knockout and information that describes the plurality of potential participants.

17. The method of claim 1 wherein the steps of obtaining the one or more photo ad templates, generating the photo advertisement, and using the photo advertisement as the photo check-in for the user are performed by a user device of the user, and using the photo advertisement as the photo check-in for the user comprises submitting the photo advertisement to a check-in server.

18. The method of claim 17 wherein submitting the photo advertisement to the check-in server comprises sending the photo advertisement to the check-in server.

19. The method of claim 17 wherein submitting the photo advertisement to the check-in server comprises sending, to the check-in server, (a) information that identifies the one of the one or more photo ad templates, (b) the filler images of the one or more participants, and (c) information that links the filler images of the one or more participants to the one or more photo wells in the one of the one or more photo ad templates.

20. The method of claim 17 wherein submitting the photo advertisement to the check-in server comprises sending, to the check-in server, (a) information that identifies the one of the one or more photo ad templates, (b) information identifying the filler images of the one or more participants, and (c) information that links the filler images of the one or more participants to the one or more photo wells in the one of the one or more photo ad templates.

21. A computing device comprising:

a communication interface; and

a controller associated with the communication interface and adapted to;

obtain one or more photo ad templates applicable to a check-in zone in which a user is located, each photo ad template of the one or more photo ad templates comprising one or more photo wells;

generate a photo advertisement based on one of the one or more photo ad templates such that a filler image of a different one of one or more participants identified for the photo advertisement is inserted into each of the one or more photo wells in the one of the one or more photo ad templates; and

use the photo advertisement as a photo check-in for the user.

22. The computing device of claim 21 wherein the computing device is a user device of the user, and, in order to use the photo advertisement as the photo check-in for the user, the controller is further adapted to submit the photo advertisement to a check-in server as the photo check-in for the user.

23. The computing device of claim 22 wherein, in order to submit the photo advertisement to the check-in server, the controller is further adapted to send the photo advertisement to the check-in server.

24. The computing device of claim 22 wherein, in order to submit the photo advertisement to the check-in server, the controller is further adapted to send, to the check-in server, (a) information that identifies the one of the one or more photo ad templates, (b) the filler images of the one or more participants, and (c) information that links the filler images of the one or more participants to the one or more photo wells in the one of the one or more photo ad templates.

25. The computing device of claim 22 wherein, in order to submit the photo advertisement to the check-in server, the controller is further adapted to send, to the check-in server, (a) information that identifies the one of the one or more photo ad templates, (b) information identifying the filler images of the one or more participants, and (c) information that links the filler images of the one or more participants to the one or more photo wells in the one of the one or more photo ad templates.

26. A non-transitory computer readable medium storing software for instructing a controller of a computing device to:

obtain one or more photo ad templates applicable to a check-in zone in which a user is located, each photo ad template of the one or more photo ad templates comprising one or more photo wells;

generate a photo advertisement based on one of the one or more photo ad templates such that a filler image of a different one of one or more participants identified for the photo advertisement is inserted into each of the one or more photo wells in the one of the one or more photo ad templates; and

use the photo advertisement as a photo check-in for the user.

27. A computer-implemented method comprising:

receiving a photo ad template request from a user device of a user, the photo ad template request comprising information that identifies a check-in zone in which the user is located;

selecting one or more photo ad templates that are applicable to the check-in zone from a plurality of photo ad templates in response to the photo ad template request, each photo ad template of the one or more photo ad templates comprising one or more photo wells;

returning the one or more photo ad templates to the user device;

receiving photo advertisement data from the user device that defines a photo advertisement based on one of the one or more photo ad templates such that a filler image of a different one of one or more participants identified for the photo advertisement is inserted into each of the one or more photo wells in the one of the one or more photo ad templates to provide the photo advertisement; and

publishing the photo advertisement as a photo check-in for the user.

28. The method of claim 27 wherein the photo advertisement data is the photo advertisement.

29. The method of claim 27 wherein the photo advertisement data comprises:

(a) information that identifies the one of the one or more photo ad templates, (b) the filler images of the one or more participants identified for the photo advertisement, and (c) information that links the filler images of the one or more participants identified for the photo advertisement to the one or more photo wells of the one of the one or more photo ad templates.

30. The method of claim 27 wherein the photo advertisement data comprises:

(a) information that identifies the one of the one or more photo ad templates, (b) information that identifies the filler images of the one or more participants identified for the photo advertisement, and (c) information that links the filler images of the one or more participants identified for the photo advertisement to the one or more photo wells of the one of the one or more photo ad templates.

31. The method of claim 27 wherein the photo ad template request further comprises participant information that identifies one or more potential participants identified for the photo advertisement, and selecting the one or more photo ad templates comprises selecting the one or more photo ad templates based on the check-in zone and the participant information.

32. The method of claim 27 further comprising sending the photo advertisement to a social networking service as a status update of the user.

33. The method of claim 27 further comprising:

storing the photo advertisement;

receiving an ad request from a requestor; and

providing the photo advertisement to the requestor in response to the ad request.

34. A server computer comprising:

a communication interface; and

a controller associated with the communication interface and adapted to;

receive a photo ad template request from a user device of a user, the photo ad template request comprising information that identifies a check-in zone in which the user is located;

select one or more photo ad templates that are applicable to the check-in zone from a plurality of photo ad templates in response to the photo ad template request, each photo ad template of the one or more photo ad templates comprising one or more photo wells;

return the one or more photo ad templates to the user device;

receive photo advertisement data from the user device that defines a photo advertisement based on one of the one or more photo ad templates such that a filler image of a different one of one or more participants identified for the photo advertisement is inserted into each of the one or more photo wells in the one of the one or more photo ad templates to provide the photo advertisement; and

publish the photo advertisement as a photo check-in for the user.

35. A non-transitory computer readable medium storing software for instructing a controller of a computing device to:

receive a photo ad template request from a user device of a user, the photo ad template request comprising information that identifies a check-in zone in which the user is located;

select one or more photo ad templates that are applicable to the check-in zone from a plurality of photo ad templates in response to the photo ad template request, each photo ad template of the one or more photo ad templates comprising one or more photo wells;

return the one or more photo ad templates to the user device;

receive photo advertisement data from the user device that defines a photo advertisement based on one of the one or more photo ad templates such that a filler image of a different one of one or more participants identified for the photo advertisement is inserted into each of the one or more photo wells in the one of the one or more photo ad templates to provide the photo advertisement; and

publish the photo advertisement as a photo check-in for the user.