OPTIMIZING SERVER DELIVERY OF CONTENT BY SELECTIVE INCLUSION OF OPTIONAL DATA BASED ON OPTIMIZATION CRITERIA

• US 20120124132A1
• Filed: 01/25/2012
• Published: 05/17/2012
• Est. Priority Date: 08/20/1998
• Status: Active Grant

• Current Assignee: Silver Maple, Series 86 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: IDL Concepts, LLC
• Inventors: Gautier, Taylor S.
• Granted Patent: US 8,745,160 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/986 Document structures and storage, e.g. HTML extensions
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/561 Adding application-functional data or data for application control, e.g. adding metadata
• CPC Class Codes: H04L 67/564 Enhancement of application control based on intercepted application data
• CPC Class Codes: H04L 67/568 Storing data temporarily at an intermediate stage, e.g. caching
• CPC Class Codes: H04L 69/24 Negotiation of communication capabilities
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: Y10S 707/99931 Database or file accessing
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing

Abstract

Optimization constraints are used to select an appropriate content item from an available group of content items which are ordered in a specific manner to facilitate the proper selection of the content item, even if the exact item desired is not present. The server is then able to insert the selected content item into the outgoing content page requested by the client. The optimization constraints can be, but are not limited to, anyone of the following: communication channel performance (bandwidth), client operating system, client processor, client display capabilities, client installed software (video or audio codecs for example), and/or user preferences. A software product and method enable selective delivery of content to client devices of varying performance characteristics, including varying bandwidth, by selective filtering and inclusion of markup language content using tags demarcating optional content. An optimization constraint is used to select one of the items.

Claims

1. A method of storing content for optimized delivery, the method comprising:

storing content including a plurality of non-optional content items and a plurality optional selectable content items, the plurality of optional selectable content items having particular performance demands; and

organizing the plurality of optional selectable content items to create a mapping of the plurality of optional selectable content items to performance capabilities associated with client devices, the mapping enabling formation of delivery content to deliver to the client devices, where the delivery content includes the non-optional content items and at least a subset of the optional selectable content, the subset of the optional selectable content being selected for delivery based on the mapping of the plurality of optional selectable content items to the performance capabilities associated with the client devices.

2. The method of claim 1 further comprising demarcating the plurality optional selectable content items from the non-optional content items.

3. The method of claim 1 further comprising storing the plurality of content items in an order associated with the performance capabilities associated with the client devices.

4. The method of claim 3 wherein the performance capabilities associated with the client devices include at least one of a communication channel associated with the client device and attributes associated with the client device.

5. The method of claim 4 wherein the attributes associated with the client device include at least one of the following:

client device type, browser type, operating system, processor, memory, user preferences, software installed on the client device, display, and language type associated with the client device.

6. The method of claim 1 wherein organizing includes determining a plurality of optimization constraints based on the performance capabilities of the client devices and associating the plurality of optimization constraints with the performance demands of the plurality of optional selectable content items.

7. The method of claim 6 further comprising creating an index to the plurality of optional selectable content items using the optimization constraints.

8. The method of claim 6 further comprising determining performance capabilities associated with a client device requesting data and matching the performance capabilities associated with the client device with at least one of the plurality of optimization constraints.

9. A system for storing content for optimized delivery, the system comprising:

a content database configured to store content including a plurality of non-optional content items and a plurality optional selectable content items, the plurality of optional selectable content items having particular performance demands; and

a server configured to organizing the plurality of optional selectable content items to create a mapping of the plurality of optional selectable content items to performance capabilities associated with client devices, the mapping enabling the server to form delivery content to deliver to the client devices, where the delivery content includes the non-optional content items and at least a subset of the optional selectable content, the subset of the optional selectable content being selected for delivery based on the mapping of the plurality of optional selectable content items to the performance capabilities associated with the client devices.

10. The system of claim 9 wherein the server is further configured to demarcate the plurality optional selectable content items from the non-optional content items.

11. The system of claim 9 wherein the database is further configured to store the plurality of content items in an order associated with the performance capabilities associated with the client devices.

12. The system of claim 11 wherein the performance capabilities associated with the client devices include at least one of a communication channel associated with the client device and attributes associated with the client devices.

13. The system of claim 12 wherein the attributes associated with the client devices include at least one of the following:

client device type, browser type, operating system, processor, memory, user preferences, software installed on the client device, display, and language type associated with the client device.

14. The system of claim 9 wherein the server is further configured to determine a plurality of optimization constraints based on the performance capabilities of the client devices and to associate the plurality of optimization constraints with the performance demands of the plurality of optional selectable content items.

15. The system of claim 14 wherein the server is further configured to form an index to the plurality of optional selectable content items using the optimization constraints.

16. The system of claim 14 wherein the server is further configured to determine performance capabilities associated with a client device requesting data and to match the performance capabilities associated with the client device with at least one of the plurality of optimization constraints.

17. A non-transitory computer-readable medium having instructions stored thereon that, when executed by a processor, cause the processor to:

store content including a plurality of non-optional content items and a plurality optional selectable content items, the plurality of optional selectable content items having particular performance demands; and

organize the plurality of optional selectable content items to create a mapping of the plurality of optional selectable content items to performance capabilities associated with client devices, the mapping enabling formation of delivery content to deliver to the client devices, where the delivery content includes the non-optional content items and at least a subset of the optional selectable content, the subset of the optional selectable content being selected for delivery based on the mapping of the plurality of optional selectable content items to the performance capabilities associated with the client devices.

18. The non-transitory computer-readable of claim 17 further comprising instructions that cause the processor to demarcate the plurality optional selectable content items from the non-optional content items.

19. The non-transitory computer-readable of claim 17 further comprising instructions that cause the processor to store the plurality of content items in an order associated with the performance capabilities associated with the client devices.

20. The non-transitory computer-readable of claim 19 wherein the performance capabilities associated with client devices include at least one of a communication channel associated with the client device and attributes associated with the client devices.

21. The non-transitory computer-readable of claim 20 wherein the attributes associated with the client devices include at least one of the following:

client device type, browser type, operating system, processor, memory, user preferences, software installed on the client device, display, and language type associated with the client device.

22. The non-transitory computer-readable of claim 17 further comprising instructions that cause the processor to determine a plurality of optimization constraints based on the performance capabilities of the client devices and associate the plurality of optimization constraints with the performance demands of the plurality of optional selectable content items.

23. The non-transitory computer-readable of claim 22 further comprising instructions that cause the processor to form an index to the plurality of optional selectable content items using the optimization constraints.

24. The non-transitory computer-readable of claim 22 further comprising instructions that cause the processor to determine performance capabilities associated with a client device requesting data and match the performance capabilities associated with the client device with at least one of the plurality of optimization constraints.