ENGAGING WITH A TARGET AUDIENCE OVER AN ELECTRONICALLY MEDIATED FORUM

• US 20120124139A1
• Filed: 11/12/2010
• Published: 05/17/2012
• Est. Priority Date: 11/12/2010
• Status: Abandoned Application

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture Global Services Limited (Accenture PLC)
• Inventors: Dempski, Kelly L.
• Application Number:
  US12/944,877
• Publication Number:
  US 20120124139A1
• Time in Patent Office: Days
• US Class Current: 709/205
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and apparatuses are provided for engaging with a target audience over an electronically mediated forum. A seed message may be posted on an electronically mediated forum by an engagement tool. The electronically mediated forum may be monitored by the engagement tool to detect at least one instance of engagement with the seed message. The engagement tool may extract engagement data including data characterizing the at least one engagement with the seed message. The engagement data may be analyzed by the engagement tool to provide feedback data. A targeted message may be generated by the engagement tool based on the feedback data. The targeted message may be configured for posting on the electronically mediated forum.

Claims

1. A method for engaging with a target audience over an electronically mediated forum, the method comprising:

posting, by an engagement tool, a seed message on the electronically mediated forum;

monitoring, by the engagement tool, the electronically mediated forum to detect at least one instance of engagement with the seed message;

extracting, by the engagement tool, engagement data comprising data characterizing the at least one engagement with the seed message;

analyzing, by the engagement tool, the engagement data to provide feedback data; and

generating, by the engagement tool, a targeted message based on the feedback data, wherein the targeted message is configured for posting on the electronically mediated forum.

2. The method of claim 1, further comprising:

configuring, by the engagement tool, engagement parameters, wherein analyzing further comprises;

extracting values from the engagement data to provide extracted values; and

comparing the extracted values with corresponding ones of the engagement parameters to derive comparison results, wherein the feedback data comprises the comparison results.

3. The method of claim 2, wherein generating the targeted message comprises modifying the seed message to provide the targeted message based on the comparison results.

4. The method of claim 2, further comprising:

generating, by the engagement tool, metatag data describing the seed message to provide generated metatag data; and

comparing, by the engagement tool, the generated metatag data with the comparison results to provide metatag comparison results, wherein generating the targeted message comprises modifying the seed message to provide the targeted message based on the metatag comparison results.

5. The method of claim 2, further comprising:

analyzing, by the engagement tool, the seed message using a semantic complexity algorithm to provide a seed message complexity rating; and

comparing the seed message complexity rating with the comparison results to provide seed message complexity comparison results, wherein generating the targeted message comprises modifying the seed message to provide the targeted message based on the seed message complexity results.

6. The method of claim 1, further comprising:

posting, by the engagement tool, the targeted message on the electronically mediated forum at a particular time of day based on the feedback data.

7. An apparatus for engaging with a target audience over an electronically mediated forum, the apparatus comprising:

a processing device; and

memory, operatively connected to the processing device, comprising executable instructions that when executed by the processing device cause the processing device to;

post a seed message on the electronically mediated forum;

monitor the electronically mediated forum to detect at least one instance of engagement with the seed message;

extract engagement data comprising data characterizing the at least one engagement with the seed message;

analyze the engagement data to provide feedback data; and

generate a targeted message based on the feedback data, wherein the targeted message is configured for posting on the electronically mediated forum.

8. The apparatus of claim 7, wherein the executable instructions that, when executed by the processing device, cause the processing to analyze the engagement data are further operative to cause the processing device to:

extract values from the engagement data to provide extracted values; and

compare the extracted values with corresponding ones of engagement parameters to derive comparison results, wherein the feedback data comprises the comparison results.

9. The apparatus of claim 8, wherein the executable instructions that, when executed by the processing device, cause the processing to generate the targeted message are further operative to cause the processing device to:

modify the seed message to provide the targeted message based on the comparison results.

10. The apparatus of claim 8, wherein the seed message has metatag data associated therewith, and wherein the executable instructions that, when executed by the processing device, cause the processing to generate the targeted message are further operative to cause the processing device to:

compare the metatag data with the comparison results to provide metatag comparison results; and

modify the seed message to provide the targeted message based on the metatag comparison results.

11. The apparatus of claim 8, wherein the executable instructions that, when executed by the processing device, cause the processing to generate the targeted message are further operative to cause the processing device to:

analyze the seed message using a semantic complexity algorithm to provide a seed message complexity rating;

compare the seed message complexity rating with the comparison results to provide seed message complexity comparison results; and

modify the seed message to provide the targeted message based on the seed message complexity comparison results.

12. The apparatus of claim 7, wherein memory further comprises executable instructions that, when executed by the processing device, cause the processing device to:

post the targeted message on the electronically mediated forum at a particular time of day based on the feedback data.

13. An apparatus for engaging with a target audience over an electronically mediated forum, the apparatus comprising:

a message generation module operative to;

receive message content and generate a message comprising the message content based on the received message content to provide a generated message, wherein the generated message is configured for posting on the electronically mediated forum; and

post the generated message on the electronically mediated forum to provide a posted message;

an engagement monitoring and extraction module operatively connected to the message generation module, the engagement monitoring and extraction module operative to;

monitor the electronically mediated forum to detect at least one instance of engagement with the posted message; and

extract engagement data comprising data characterizing the at least one engagement with the posted message;

an engagement data analysis module operatively connected to the engagement monitoring and extraction module, the engagement data analysis module operative to analyze the engagement data to provide feedback data.

14. The apparatus of claim 13, further comprising:

a graphical user interface (GUI) operatively connected to the engagement data analysis module and the message generation module and operative to receive and display the feedback data.

15. The apparatus of claim 14, wherein the GUI is further operative to receive the message content and provide the message content to the message generation module.

16. The apparatus of claim 14, wherein the GUI is further operative to receive engagement parameters and provide the engagement parameters to the engagement data analysis module.

17. The apparatus of claim 16, wherein the engagement data analysis module is operative to receive the engagement parameters from the GUI, extract values from the engagement data, and compare the extracted values with corresponding ones of the engagement parameters to derive comparison results, wherein the feedback data comprises the comparison results.

18. The apparatus of claim 14, wherein the GUI is further operative to:

receive targeted message content based on the displayed feedback data and provide the targeted message content to the message generation module.

19. The apparatus of claim 18, wherein the message generation module is operative to receive the targeted message content and generate a targeted message comprising the targeted message content based on the received targeted message content to provide a generated targeted message.

20. The apparatus of claim 19, wherein the message generation module is further operative to post the generated targeted message on the electronically mediated forum.