SYSTEM AND METHOD OF PROVIDING PRODUCT INFORMATION USING PRODUCT IMAGES

• US 20120128240A1
• Filed: 11/19/2010
• Published: 05/24/2012
• Est. Priority Date: 11/19/2010
• Status: Active Grant

• Current Assignee: Maplebear Inc.
• Original Assignee: Ariel Inventions, LLC
• Inventors: ROTHSCHILD, Leigh M.
• Granted Patent: US 10,108,836 B2
• Time in Patent Office: Days
• US Class Current: 382/165
• CPC Class Codes: G06F 18/00 Pattern recognition
• CPC Class Codes: G06V 2201/09 Recognition of logos

Abstract

A method and system for determining product information from a logo are disclosed. In one embodiment, an image of a logo may be captured by a portable image capture device. The captured image may be analyzed to recognize the logo. The product may then be identified based on the recognized logo.

Claims

1. A method of providing information relating to a product, the method comprising:

receiving an image of a logo;

analyzing the image to recognize the logo; and

identifying the product based on the recognized logo; and

providing information corresponding to the identified product.

2. The method of claim 1, wherein the image of the logo includes a background color of the logo and analyzing the image to recognize the logo includes determining the background color.

3. The method of claim 2, wherein identifying the product is based in part on the determined background color.

4. The method of claim 1, wherein analyzing the image includes determining a size of the logo.

5. The method of claim 4, wherein the size of the logo indicates a size of the product.

6. The method of claim 1, further comprising determining a Stock Keeping Unit (SKU) of the identified product.

7. The method of claim 1, further comprising retrieving information concerning the identified product.

8. The method of claim 7, wherein the information includes at least one of a size, material, flavor, color, wash instructions, use instructions, safety information, weight, volume, price, ingredients, parts list, assembly instructions, disposal instructions, date of manufacture, expiration date, place of manufacture, manufacturer identity, and a hyperlink to a website having information about the product.

9. The method of claim 7, wherein the information includes product recommendations of complementary products relating to the indentified product.

10. A system for identifying a product, the system comprising:

a receiver, the receiver receiving an image of a logo;

an image analyzer, the image analyzer analyzing the image to recognize the logo; and

a product identifier, the product identifier identifying the product based on the recognized logo.

11. The system of claim 10, wherein the image is received from a portable image capture device.

12. The system of claim 10, wherein analyzing the image to recognize the logo includes determining a color and size of the logo.

13. The system of claim 10, wherein analyzing the image to recognize the logo includes determining at least one of a presence and absence of distinctive features of the logo.

14. The system of claim 13, wherein the product identification is based in part on the presence or absence of the distinctive features.

15. An apparatus for providing product information, the apparatus comprising:

a memory, the memory storing images of logos corresponding to logos; and

a processor communicatively coupled to the memory, the processor;

comparing a received image of a logo to the stored images of logos to identify the received logo;

identifying a product based on the identification of the received logo; and

transmitting information corresponding to the identified product to a user device.

16. The apparatus of claim 15, wherein the processor further identifies a color of the logo.

17. The apparatus of claim 15, wherein the processor further identifies a size of the logo.

18. The apparatus of claim 15, wherein the processor further identifies a background color of the logo.

19. The apparatus of claim 15, wherein the received image of the logo is processed by an image recognition program prior to comparing.

20. The apparatus of claim 15, wherein the processor further identifies a first product based on a first set of features of the logo, and identifies a second product based on a second set of features of the logo.

21. The apparatus of claim 15, wherein the processor further retrieves information concerning the identified product.

22. The apparatus of claim 21, wherein the information includes at least one of a size, material, flavor, color, wash instructions, use instructions, safety information, weight, volume, price, ingredients, parts list, assembly instructions, disposal instructions, date of manufacture, expiration date, place of manufacture, manufacturer identity, and a hyperlink to a website having information about the product.

23. The apparatus of claim 21 wherein the information includes product recommendations of complementary products relating to the identified product.