CONTEXTUALLY SPECIFIC OPPORTUNITY BASED ADVERTISING
First Claim
1. A computer-implemented method for facilitating contextually specific opportunity-based advertising, the method comprising:
- collecting contextual information associated with a consumer;
determining a current activity and/or a future activity in which the consumer is engaged based on the contextual information;
predicting one or more upcoming advertisement opportunities associated with the consumer based on the determined activities;
presenting the predicted opportunities to one or more advertisers, thereby allowing the advertisers to determine a bid amount for presenting an advertisement at the predicted opportunities;
selecting at least one advertisement to present based on one or more of the following;
the bid amount, the collected contextual information, an occurrence probability of the predicted advertisement opportunities, content of the advertisement, metadata associated with the advertisement; and
presenting the advertisement to the consumer.
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Abstract
One embodiment of the present invention provides a system that facilitates contextually specific opportunity-based advertising. During operation, the system collects contextual information associated with a consumer, and determines a current activity and/or a future activity in which the consumer is engaged based on the contextual information. The system then predicts one or more upcoming advertisement opportunities associated with the consumer based on the determined activities, and presents the predicted opportunities to one or more advertisers, thereby allowing the advertisers to determine a bid amount for presenting an advertisement at the predicted opportunities. The system further selects at least one advertisement to present based on one or more of the following: the bid amount, the collected contextual information, an occurrence probability of the predicted advertisement opportunities, content of the advertisement, metadata associated with the advertisement; and presents the advertisement to the consumer.
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Citations
24 Claims
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1. A computer-implemented method for facilitating contextually specific opportunity-based advertising, the method comprising:
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collecting contextual information associated with a consumer; determining a current activity and/or a future activity in which the consumer is engaged based on the contextual information; predicting one or more upcoming advertisement opportunities associated with the consumer based on the determined activities; presenting the predicted opportunities to one or more advertisers, thereby allowing the advertisers to determine a bid amount for presenting an advertisement at the predicted opportunities; selecting at least one advertisement to present based on one or more of the following;
the bid amount, the collected contextual information, an occurrence probability of the predicted advertisement opportunities, content of the advertisement, metadata associated with the advertisement; andpresenting the advertisement to the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable storage medium storing instructions which when executed by a computer cause the computer to perform a method for facilitating contextually specific opportunity-based advertising, the method comprising:
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collecting contextual information associated with a consumer; determining a current activity and/or a future activity in which the consumer is engaged based on the contextual information; predicting one or more upcoming advertisement opportunities associated with the consumer based on the determined activities; presenting the predicted opportunities to one or more advertisers, thereby allowing the advertisers to determine a bid amount for presenting an advertisement at the predicted opportunities; selecting at least one advertisement to present based on one or more of the following;
the bid amount, the collected contextual information, an occurrence probability of the predicted advertisement opportunities, content of the advertisement, metadata associated with the advertisement; andpresenting the advertisement to the consumer. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer system that facilitates contextually specific opportunity-based advertising, comprising
a processor; -
a memory coupled to the processor; a collection mechanism configured to collect contextual information associated with a consumer; a determination mechanism configured to determine a current activity and/or a future activity in which the consumer is engaged based on the contextual information; a prediction mechanism configured to predict one or more upcoming advertisement opportunities associated with the consumer based on the determined activities; a presentation mechanism configured to present the predicted opportunities to one or more advertisers, thereby allowing the advertisers to determine a bid amount for presenting an advertisement at the predicted opportunities; a selection mechanism configured to select at least one advertisement to present based on one or more of the following;
the bid amount, the collected contextual information, an occurrence probability of the predicted advertisement opportunities, content of the advertisement, metadata associated with the advertisement; anda presentation mechanism configured to present the advertisement to the consumer. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification