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CONTEXTUALLY SPECIFIC OPPORTUNITY BASED ADVERTISING

  • US 20120130806A1
  • Filed: 11/18/2010
  • Published: 05/24/2012
  • Est. Priority Date: 11/18/2010
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for facilitating contextually specific opportunity-based advertising, the method comprising:

  • collecting contextual information associated with a consumer;

    determining a current activity and/or a future activity in which the consumer is engaged based on the contextual information;

    predicting one or more upcoming advertisement opportunities associated with the consumer based on the determined activities;

    presenting the predicted opportunities to one or more advertisers, thereby allowing the advertisers to determine a bid amount for presenting an advertisement at the predicted opportunities;

    selecting at least one advertisement to present based on one or more of the following;

    the bid amount, the collected contextual information, an occurrence probability of the predicted advertisement opportunities, content of the advertisement, metadata associated with the advertisement; and

    presenting the advertisement to the consumer.

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