APPARATUS, SYSTEM AND METHOD FOR A SELF PLACEMENT MEDIA ENHANCEMENT WIDGET

• US 20120130807A1
• Filed: 11/10/2011
• Published: 05/24/2012
• Est. Priority Date: 11/10/2010
• Status: Abandoned Application

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US13/293,518
• Publication Number:
  US 20120130807A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims

1. A system for providing an enhancement widget, comprising:

at least one provided content provided from a publisher, and at least one of at least two applications indicated by the publisher for production to a user of the at least one provided content; and

a javascript component that queries for monitored content from other than the publisher wherein, upon discovering the monitored content, the javascript component enhances the monitored content with an enhancement widget comprising at least one of the at least two applications including the at least one provided content, overlayed upon the monitored content.

2. The system for providing an enhancement widget claim 1, further comprising at least one media associated with one of the at least two applications.

3. The system for providing an enhancement widget claim 1, wherein the subject of the provided content is related to the monitored content.

4. The system for providing an enhancement widget claim 1, wherein the subject of the provided content is provided in accordance with at least one user attribute.

5. The system for providing an enhancement widget of claim 1, wherein the provided data is obtained from at least one vault remote from the site.

6. The system for providing an enhancement widget of claim 1, wherein said javascript component comprises a publisher-side javascript component.

7. The system for providing an enhancement widget of claim 6, wherein said javascript component further comprises a remote-side javascript component.

8. The system for providing an enhancement widget of claim 7, wherein the remote-side javascript component comprises at least one update to a publisher-side javascript component.

9. The system for providing an enhancement widget of claim 1, wherein the overlay comprises a transparent overlay.

10. The system for providing an enhancement widget of claim 1, wherein the overlay comprises an opaque overlay.

11. The system for providing an enhancement widget of claim 10, wherein the overlay comprises an advertisement featuring the subject of the provided content.

12. The system for providing an enhancement widget of claim 1, wherein said enhancement widget comprises a reproduction of the provided content.

13. The system for providing an enhancement widget of claim 1, wherein said produced at least one application comprises a selectable menu.

14. The system for providing an enhancement widget of claim 13, wherein the selectable menu comprises a social network option.

15. The system for providing an enhancement widget of claim 13, wherein the selectable menu comprises at least one advertisement.

16. The system for providing an enhancement widget of claim 1, wherein the provided content comprises one of an image file, a hyperlink, and a text reference.

17. The system for providing an enhancement widget of claim 16, wherein said javascript component comprises an identification of the at least one subject of the image file.

18. The system for providing an enhancement widget of claim 1, wherein said enhancement widget comprises advertising inventory.

19. The system for providing an enhancement widget of claim 1, wherein the produced at least one application comprises at least metrics of a subject of the requested content.