PRESENTATION OF SPONSORED CONTENT ON MOBILE DEVICE BASED ON TRANSACTION EVENT

• US 20120130812A1
• Filed: 01/31/2012
• Published: 05/24/2012
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis
• Granted Patent: US 8,583,089 B2
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

A system and method for positioning targeted sponsored content on a mobile communication facility, comprising (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user and a second product or a second service declined for purchase by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for the declined second product or second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.

Claims

1. A system for positioning targeted sponsored content on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user and a second product or a second service declined for purchase by the user;

selecting advertising content based at least upon a relevance between an advertisement for the declined second product or second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and

presenting the selected advertising content on a display of the mobile communication facility.

2. The system of claim 1, wherein the relevance is further influenced by user characteristics.

3. The system of claim 1, wherein the relevance is further influenced by user history.

4. The system of claim 1, wherein the relevance is further influenced by user transactions.

5. The system of claim 1, wherein the relevance is further influenced by geographic location.

6. The system of claim 1, wherein the mobile communication facility is a cellular phone, a mobile phone, a GSM phone, a CDMA phone, a WiMax phone, a personal digital assistant, or a “

pocket”

personal computer.

7. The system of claim 1, wherein the advertisement is an image, a video, audio, text, a link, a coupon, or an application.

8. The system of claim 1, wherein the relevance is further influenced by a keyword or category associated with the advertisement.

9. The system of claim 1, wherein the relevance is further influenced by a click-through rate associated with the advertisement by other users who have purchased substantially similar products or services to the respective first product or first service.

10. The system of claim 9, wherein the click-through rate is measured for users having substantially similar demographic information.

11. The system of claim 9, wherein the click-through rate is measured for users having substantially similar user history information.

12. The system of claim 9, wherein the click-through rate is measured for users having similar geographic locations.

13. The system of claim 1, wherein the transaction event occurs through the manufacturer of the mobile communication facility.

14. The system of claim 1, wherein the transaction event occurs via an application of the mobile communication facility.

15. The system of claim 1, wherein the transaction event occurs through a carrier providing service to the mobile communication facility.

16. The system of claim 1, wherein a record of the user and a record of the user'"'"'s interaction with the declined product or service is stored by a third party.

17. A computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of:

receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user and a second product or a second service declined for purchase by the user;

selecting advertising content based at least upon a relevance between an advertisement for the declined second product or second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and

presenting the selected advertising content on a display of the mobile communication facility.