SELECTING ADVERTISEMENTS FOR USERS VIA A TARGETING DATABASE

• US 20120130813A1
• Filed: 11/23/2010
• Published: 05/24/2012
• Est. Priority Date: 11/23/2010
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Hicken, Wendell, Melick, Joshua
• Granted Patent: US 10,417,660 B2
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A data processing system collects messages to create user profiles for users of user devices. The messages are collected from various systems and include data regarding user events on user devices. The user profiles are stored in a targeting database. In response to a request for information corresponding to a user device, a user profile is identified using data from the request and information from the profile is provided to the requester.

Claims

1. A method, comprising:

receiving, via a data processing system, a plurality of messages including a first message, each message of the plurality of messages being sent from a respective server of a plurality of servers, and the first message including first user event data;

creating a plurality of user profiles from information in the plurality of messages, the plurality of user profiles including a first user profile comprising information from the first user event data;

storing, via the data processing system, the plurality of user profiles in a database;

receiving a request corresponding to a user device; and

identifying the first user profile using data from the request.

2. The method of claim 1, further comprising sending, in response to the request, data from the first user profile.

3. The method of claim 2, further comprising:

using the data from the first user profile to select a category from a plurality of categories, each respective category corresponding to a set of advertisements; and

selecting an advertisement corresponding to the category for display on the user device.

4. The method of claim 3, wherein the first user profile includes search data from a plurality of prior search requests of a first user, and the search data is obtained from at least two of the plurality of messages.

5. The method of claim 1, wherein the request is an advertisement request, the method further comprising using data from the first user profile to select an advertisement, and sending the advertisement for display on the user device.

6. The method of claim 5, wherein the data from the first user profile comprises user context and location data, and the using data to select the advertisement comprises selecting the advertisement using the user context and location data.

7. The method of claim 1, wherein the respective server is a search engine server, and the first user event data includes search terms submitted by a first user.

8. The method of claim 1, wherein the receiving the plurality of messages comprises receiving the plurality of messages via a listener process of the data processing system, and the method further comprising queuing at least two of the plurality of messages in a message queue.

9. The method of claim 8, further comprising pulling messages from the message queue, wherein the storing the plurality of user profiles comprises storing information from the messages in the database.

10. The method of claim 8, wherein each of the plurality of messages includes an event corresponding to a user device, and each of the plurality of messages is sent from its respective server by user datagram protocol broadcasting.

11. The method of claim 1, wherein the user device is a mobile device, the request includes a user identifier, and the identifying comprises using the user identifier to identify the first user profile.

12. The method of claim 11, wherein the user identifier is a subscriber identifier corresponding to the mobile device.

13. The method of claim 1, wherein the database comprises a relational database and a real-time database, and the storing the plurality of user profiles comprises storing the first user profile in the relational database and storing at least a portion of data from the first user profile in the real-time database.

14. The method of claim 1, further comprising:

receiving data from a first server, the data corresponding to user information collected by the first server; and

updating the plurality of user profiles, including the first user profile, in the database using the data from the first server.

15. A non-transitory computer-readable storage medium for tangibly storing thereon computer-readable instructions, the instructions causing a data processing system to perform a method, the method comprising:

receiving a plurality of messages including a first message, each message of the plurality of messages being sent from a respective server of a plurality of servers, and the first message including first user event data;

creating a plurality of user profiles from information in the plurality of messages, the plurality of user profiles including a first user profile comprising information from the first user event data;

storing the plurality of user profiles in a database;

receiving a request corresponding to a user device; and

identifying the first user profile using data from the request.

16. The storage medium of claim 15, wherein the user device is a mobile device, the request includes a user identifier, the identifying comprises using the user identifier to identify the first user profile, and wherein the method further comprises:

using the data from the first user profile to select a category from a plurality of categories, each respective category corresponding to a set of advertisements; and

selecting an advertisement corresponding to the category for display on the user device.

17. The storage medium of claim 16, wherein the first user profile includes search data from a plurality of prior search requests of a first user, and the search data is obtained from at least two of the plurality of messages.

18. A data processing system, comprising:

memory storing a plurality of user profiles in a database;

at least one processor coupled to access the memory, the at least one processor configured to perform a method comprising;

receiving a plurality of messages including a first message, each message of the plurality of messages being sent from a respective server of a plurality of servers, and the first message including first user event data;

creating the plurality of user profiles from information in the plurality of messages, the plurality of user profiles including a first user profile comprising information from the first user event data;

storing the plurality of user profiles in the database;

receiving a request corresponding to a user device; and

identifying the first user profile using data from the request.

19. The system of claim 18, wherein the receiving the plurality of messages comprises receiving the plurality of messages via a listener process, and the method further comprising queuing at least two of the plurality of messages in a message queue.

20. The system of claim 19, wherein each of the plurality of messages includes an event corresponding to a user device, each of the plurality of messages is sent from its respective server by user datagram protocol broadcasting, and the method further comprises pulling messages from the message queue in order to store information obtained from the messages in the database.

21. The system of claim 19, wherein the first user profile includes search data from a plurality of prior search requests of a first user, and the search data is obtained from at least two of the plurality of messages.