System and method for search engine result ranking
First Claim
1. ) A system for optimizing Search Engine operations on a plurality of computer networks, comprisingA search engine to crawl computer networks to scrape and index established network content;
- The search engine to collect and index fresh network content;
The search engine to select a set of search results based on relevance to a received search query;
The search engine to rank the set of relevant results based on an overall ranking algorithm;
A web browser to accept search queries from users;
The web browser to transmit the search queries to the search engine;
The web browser to display search engine result presentations (SERPs) to users;
A mouse for the user to clicking-through on individual search result abstracts within the SERPs, and to scroll through the SERPs for review.
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Accused Products
Abstract
Search engine reliance on link-based ranking algorithms has been shown to delay the visibility of fresh content added to the World Wide Web (Web), relative to established content. Fresh content abstracts are randomly inserted into top ranked search results to achieve more even visibility coverage of the Web and improve overall search quality. Searcher behavior is monitored to infer a rank for the fresh content, and for established content. Rank that is so inferred is termed “ResultRank.” ResultRank is used to compliment link-based ranking schemes to improve web visibility and avoid a bias toward established links. Searcher satisfaction is monitored during this process since the quality of fresh content is unknown. A search engine extended enterprise metric (R metric) is introduced and designed to monitor aggregate searcher satisfaction. ResultRank and the R metric are used to complement existing ranking and pricing algorithms for sponsored results as well.
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Citations
54 Claims
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1. ) A system for optimizing Search Engine operations on a plurality of computer networks, comprising
A search engine to crawl computer networks to scrape and index established network content; -
The search engine to collect and index fresh network content; The search engine to select a set of search results based on relevance to a received search query; The search engine to rank the set of relevant results based on an overall ranking algorithm; A web browser to accept search queries from users; The web browser to transmit the search queries to the search engine; The web browser to display search engine result presentations (SERPs) to users; A mouse for the user to clicking-through on individual search result abstracts within the SERPs, and to scroll through the SERPs for review. - View Dependent Claims (49, 50, 51, 52)
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2. ) A method for optimizing Search Engine operations on a plurality of computer networks comprising the steps of
Using a search engine to crawl computer networks to scrape and index established content; -
Using the search engine to collect and index fresh content; Using the search engine to select a set of search results based on relevance to a received search query; Using the search engine to rank the set of relevant results based on an overall ranking algorithm; Using a web browser to accept search queries from users; Using the web browser to transmit the search queries to the search engine; Using the web browser to display search engine result presentations (SERPs) to users; Using a mouse for the user to click-through on individual search result abstracts within the SERPs, and to scroll through the SERPs for review. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 53, 54)
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Specification