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Method for Delivery of Relevant Consumer Content Based on Consumer Journey Patterns

  • US 20120130817A1
  • Filed: 11/05/2011
  • Published: 05/24/2012
  • Est. Priority Date: 11/20/2010
  • Status: Abandoned Application
First Claim
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1. A method for delivering content to or generating content within an individual'"'"'s electronic device, comprising the steps of:

  • tracking more than one cycle of the individual'"'"'s journey behavior by an electronic device;

    comparing one or more tracked cycles;

    identifying, from the comparison of the more than one tracked cycle, a pattern in the individual'"'"'s journey behavior;

    predicting the individual'"'"'s future journey behavior;

    determining one or more offers or messages to make to the individual based on the predicted future journey behavior for the individual; and

    presenting one or more offers or messages to the individual through the electronic device.

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