Method for Delivery of Relevant Consumer Content Based on Consumer Journey Patterns
First Claim
1. A method for delivering content to or generating content within an individual'"'"'s electronic device, comprising the steps of:
- tracking more than one cycle of the individual'"'"'s journey behavior by an electronic device;
comparing one or more tracked cycles;
identifying, from the comparison of the more than one tracked cycle, a pattern in the individual'"'"'s journey behavior;
predicting the individual'"'"'s future journey behavior;
determining one or more offers or messages to make to the individual based on the predicted future journey behavior for the individual; and
presenting one or more offers or messages to the individual through the electronic device.
1 Assignment
0 Petitions
Accused Products
Abstract
A method providing highly relevant offers based on an individual'"'"'s historic journey patterns prior to a future journey in order to influence the individual'"'"'s behavior during a journey or when the individual departs from or arrives at predetermined headquarters or locations that are discerned using location-based and/or timing-based technologies. Other information can be used to discern and/or enhance the individual'"'"'s journey patterns. An individual'"'"'s journey pattern information includes location, route, timing, and/or duration information about one or more journey cycles by an individual, for example, two or more, three or more, four or more, or five or more journey cycles of the individual. A single journey cycle can include a time window at the same or similar time periods, for example, at the same or similar time in a day, at the same or similar time in a week, month, and/or year.
-
Citations
20 Claims
-
1. A method for delivering content to or generating content within an individual'"'"'s electronic device, comprising the steps of:
-
tracking more than one cycle of the individual'"'"'s journey behavior by an electronic device; comparing one or more tracked cycles; identifying, from the comparison of the more than one tracked cycle, a pattern in the individual'"'"'s journey behavior; predicting the individual'"'"'s future journey behavior; determining one or more offers or messages to make to the individual based on the predicted future journey behavior for the individual; and presenting one or more offers or messages to the individual through the electronic device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A method for identifying when to deliver or generate offer beams, push notifications, internal device prompts, or other message alerts or content to an electronic devices, comprising the steps of:
-
capturing the electronic devices'"'"' GPS locations, core locations, cell tower triangulated locations, WiFi, GPS, or geo-fencing locations; capturing and determining the possible locations where the delivery or generation of the offer beams or other content could occur, based on predefined locations or derived locations; comparing one or more of the captured devices'"'"' locations to one or more of the possible delivery locations; identifying, from the comparison of the captured devices'"'"' locations and possible delivery locations, whether the devices are within certain proximity to one or more of the possible delivery locations; identifying, from durations of time the devices have spent within certain proximity to the possible delivery locations, whether the devices continue to remain within certain proximity to the delivery locations or have departed from a certain proximity to the delivery locations; determining, from all the possible delivery locations, the identification of whether the devices continue to remain within or have departed from a certain proximity to the possible delivery locations; determining which finale delivery location or locations will be where the delivery or generation of the offer beams or other content will occur; determining the durations of time that should elapse between identifying the finale delivery locations and delivering or generating the offer beams or other content to the devices; and delivering or generating one or more types or categories of offer beams or other content to the individuals'"'"' devices. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A system for delivering one or more offers or messages to an individual, the system comprising:
-
a database of historical journey pattern information about an individual'"'"'s recurring travel or shopping habits; one or more rules for (i) predicting within, desired confidence levels, the individual'"'"'s journey and time of that journey, and (ii) selecting one or more offers for the individual; and a signal transmitted to one of more of the individual'"'"'s devices that provides the one or more offers prior, during, or after the individual'"'"'s journey as an incentive for the individual to modify his or her journey or future journeys. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification