SYSTEM AND METHOD FOR PROVIDING TARGETED CONTENT TO A USER BASED ON USER CHARACTERISTICS
First Claim
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1. A targeting system for adapting a device to a user, comprising:
- at least one communications device in communication with at least one network;
a virtual database accessible to at least one of saidat least one communications device over the at least onenetwork, wherein said virtual database comprises;
at least one actual user characteristic accepted over the at least one network; and
a heuristic modeler that generates at least one heuristic user characteristic in accordance with the at least one actual user characteristic; and
a searcher that provides content to said at least one of said at least one communications device over the at least one network, in accordance with said virtual database.
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Abstract
A system and method for providing a personalized advertisement for a good or service for display to a user is described. The system includes a communications device operated by the user; a virtual person database comprising information about the user; and a search engine useful for finding advertisements of interest to the user and generating personalized advertisements for display on the communications device.
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Citations
21 Claims
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1. A targeting system for adapting a device to a user, comprising:
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at least one communications device in communication with at least one network; a virtual database accessible to at least one of said at least one communications device over the at least one network, wherein said virtual database comprises; at least one actual user characteristic accepted over the at least one network; and a heuristic modeler that generates at least one heuristic user characteristic in accordance with the at least one actual user characteristic; and a searcher that provides content to said at least one of said at least one communications device over the at least one network, in accordance with said virtual database. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21-105. -105. (canceled)
Specification