Method for the Simultaneous Diffusion of Survey Questionnaires on a Network of Affiliated Websites

• US 20120136696A1
• Filed: 02/02/2012
• Published: 05/31/2012
• Est. Priority Date: 01/23/2008
• Status: Abandoned Application

• Current Assignee: Toluna
• Original Assignee: Toluna
• Inventors: Smadja, Frank, Petit, Frédéric-Charles
• Application Number:
  US13/364,397
• Publication Number:
  US 20120136696A1
• Time in Patent Office: Days
• US Class Current: 705/7.32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting

Abstract

The method according to the invention consists of dynamically adapting survey questionnaires to the content of the affiliated Web sites of editors and the specific visitors of said sites. It comprises the dynamic selection of the most appropriate questionnaire for a given survey in function of the content of the site of the editor and/or the specific who visits the Web site of the editor and/or the response rate to the questionnaire.

Claims

1. A method for diffusing a survey questionnaire on a Web site, said method comprising:

hierarchically rating a plurality of survey questionnaires to provide to a user on a Web site, wherein the plurality of survey questionnaires are hierarchically rated based on previously answered survey questionnaires and previously unanswered survey questionnaires by the user;

selecting a survey questionnaire, wherein the survey questionnaire is the survey questionnaire with the highest hierarchical rating; and

diffusing the survey questionnaire to the user on the Web site, wherein the survey questionnaire is diffused to the user on the Web site by means of a survey network, and wherein the diffusing step is computer-implemented.

2. The method according to claim 1, wherein the plurality of survey questionnaires are hierarchically rated based on the content of the Web site.

3. The method according to claim 2, wherein because the plurality of survey questionnaires are hierarchically rated based on the content of the Web site, there is a higher probability of obtaining a response from the user to the survey questionnaire.

4. The method according to claim 1, wherein the plurality of survey questionnaires are hierarchically rated based on the content of the plurality of survey questionnaires.

5. The method according to claim 1, wherein the plurality of survey questionnaires are hierarchically rated based on whether the user has received a message from the survey network.

6. The method according to claim 1, wherein the plurality of survey questionnaires are hierarchically rated based on a background of the user.

7. The method according to claim 6, wherein the background of the user comprises at least one of demographic information, interests, behavior and preferences of the user.

8. The method according to claim 1, wherein the plurality of survey questionnaires are hierarchically rated based on a response rate to the plurality of survey questionnaires.

9. The method according to claim 1, wherein the Web site belongs to an editor.

10. The method according to claim 1, wherein the survey questionnaire form consists of an announcement zone that is displayed on a screen and which invites the user to click on a sub-zone of the screen.

11. The method according to claim 1, wherein the survey questionnaire is displayed on the initiative of a plurality of advertisers desiring to carry out market surveys.

12. The method according to claim 1, further comprising placing the survey questionnaire on a free space of the Web site.

13. The method according to claim 1, wherein hierarchically rating comprises

creating at least one cluster of a plurality of editors, wherein the at least one cluster is based on the content of the Web site of the plurality of editors;

and

hierarchically rating the plurality of survey questionnaires for the at least one cluster.

14. A system for diffusing a survey questionnaire on a Web site, said system comprising:

a server hosting a Web site, said server being configured to diffuse a plurality of survey questionnaires on the Web site,

wherein the plurality of survey questionnaires are hierarchically rated based on previously answered survey questionnaires and previously unanswered survey questionnaires by a user,

wherein the server is further configured to diffuse to the user viewing the Web site a survey questionnaire with the highest hierarchical rating, and

wherein the survey questionnaire is accessible by the user viewing the Web site via a computer.

15. A system of carrying out market surveys, the system comprising a survey network providing communication between one or more Web sites and one or more advertisers;

whereby a plurality of survey questionnaires are hierarchically rated based on previously answered survey questionnaires and previously unanswered survey questionnaires by a user, and

whereby one of the advertisers diffuses a survey questionnaire with the highest hierarchical rating to the user on a Web site, wherein the survey questionnaire is accessible by the user on a Web site via a computer.