Digital Coupon System

• US 20120136706A1
• Filed: 11/30/2010
• Published: 05/31/2012
• Est. Priority Date: 11/30/2010
• Status: Abandoned Application

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Chang, Brandon R. I., Allocca, William W., Nickerson, Henry R., Herrington, Douglas J., Kumar, Dilip
• Application Number:
  US12/956,608
• Publication Number:
  US 20120136706A1
• Time in Patent Office: Days
• US Class Current: 705/14.21
• CPC Class Codes: G06Q 30/0219 based on funds or budget
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

Disclosed are various embodiments for a digital coupon system. Digital coupons can be defined by a coupon specification received from a coupon issuer. Digital coupons can be issued to users and redeemed with third party retailer sites and/or point of sale systems. A coupon clearing house application can manage distribution, redemption, reimbursement of retailers and invoicing of coupon issuers.

Claims

1. A non-transitory computer-readable medium embodying a program executable in a computing device, the program comprising:

code that receives at least one coupon specification from a coupon issuer, the coupon specification specifying at least one product identifier;

code that generates at least one digital coupon based at least upon the at least one coupon specification;

code that assigns the at least one digital coupon to at least one user associated with a user account;

code that verifies an identity of a user associated with a session in the third party retailer site;

code that identifies at least one product associated with a virtual shopping cart of the user in the third party retailer site;

code that determines whether the at least one coupon applies to the at least one product;

code that transmits the promotion to the third party retailer site; and

code that facilitates reimbursement of a third party retailer, the reimbursement being equivalent to the promotion.

2. A system, comprising:

at least one computing device; and

a coupon clearinghouse application executable in the at least one computing device, the coupon clearinghouse application comprising;

logic that receives at least one coupon specification from a coupon issuer, the coupon specification specifying at least one product identifier;

logic that generates at least one digital coupon based at least upon the at least one coupon specification;

logic that assigns the at least one digital coupon to at least one user associated with a user account;

logic that facilitates redemption of the at least one digital coupon with a third party retailer site; and

logic that generates a report detailing a number of redemptions of the at least one coupon.

3. The system of claim 2, wherein the coupon clearinghouse application further comprises logic that generates a publishing feed for the at least one coupon, the publishing feed facilitating publication of the at least one coupon on an associate site.

4. The system of claim 3, wherein the logic that generates a publishing feed further comprises:

logic that analyzes content on a page of the third party site;

logic that selects a subset of the at least one coupon having relevance to the content on the page of the third party site; and

logic that provides the subset of the at least one coupon in the publishing feed.

5. The system of claim 2, wherein the at least one coupon specification further comprises:

at least one promotion, the at least one promotion specifying at least one of a discount and a complimentary item associated with the at least one coupon; and

at least one internal identifier, the at least one internal identifier comprising an identifier with which the coupon issuer can track the at least one coupon specification.

6. The system of claim 5, wherein the at least one coupon specification further comprises:

a campaign budget specifying a total budget associated with a coupon specified by the coupon issuer; and

at least one set of targeting criteria associated with the at least one coupon, the at least one set of targeting criteria specifying user profile data to which the at least one coupon is targeted.

7. The system of claim 2, further comprising a user data store, the user data store configured to store profile data regarding users, the profile data further comprising data regarding coupons assigned to each of the users.

8. The system of claim 7, wherein the coupon clearinghouse application further comprises logic that generates marketing data associated with each of the users from the user profile data in the user data store, the marketing data further comprising:

at least one third party site a user frequents;

at least one digital coupon issued to the user that the user has redeemed; and

a purchase history associated with the user.

9. The system of claim 7, wherein the coupon clearinghouse application further comprises logic that generates at least one coupon recommendation for a user, the at least one coupon recommendation generated from at least one of:

a purchase history associated with the user, a browsing history associated with the user, and marketing data imported into a user profile associated with the user.

10. The system of claim 2, further comprising logic that encodes for display a coupon user interface, the coupon user interface facilitating adding of digital coupons to a user profile.

11. The system of claim 2, wherein the coupon clearinghouse application further comprises:

logic that generates a clip report detailing a total number of users clipping the at least one coupon;

logic that generates a metrics report detailing profile characteristics of the users clipping the at least one coupon; and

logic that generates a retailer report detailing retailer characteristics of third party retailer sites at which the at least one coupon is redeemed.

12. The system of claim 5, wherein the logic that facilitates redemption of the at least one coupon at a third party retailer site further comprises:

logic that verifies an identity of a user associated with a session in the third party retailer site;

logic that identifies at least one product associated with a virtual shopping cart of the user in the third party retailer site;

logic that determines whether the at least one coupon applies to the at least one product;

logic that transmits the promotion to the third party retailer site; and

logic that facilitates reimbursement of a third party retailer.

16. The method of claim 3, wherein the step of generating a publishing feed further comprises:

analyzing, in the at least one computing device, content on a page of the associate site;

selecting, in the at least one computing device, a subset of the at least one coupon having relevance to the content on the page of the associate site; and

providing, in the at least one computing device, the subset of the at least one coupon in the publishing feed.

13. A method, comprising the steps of:

receiving, in at least one computing device, at least one coupon specification from a coupon issuer, the coupon specification specifying at least one product identifier;

generating, in the at least one computing device, at least one digital coupon based at least upon the at least one coupon specification;

assigning, in the at least one computing device, the at least one digital coupon to at least one user associated with a user account;

tracking, in the at least one computing device, redemption of the at least one digital coupon with at least one of a third party retailer site and a point of sale system; and

generating, in the at least one computing device, metrics detailing at least one statistic about redemption of the at least one digital coupon.

14. The method of claim 13, further comprising the step of generating a publishing feed for the at least one coupon, the publishing feed facilitating publication of the at least one coupon on an associate site.

15. The method of claim 14, wherein the metrics further comprise at least one statistic about a number of views of the at least one digital coupon and a number of users clipping the at least one digital coupon.

17. The method of claim 13, wherein the at least one coupon specification further comprises:

at least one discount associated with the at least one product identifier, the at least one discount specifying at least one of;

a percentage of a selling price and a fixed amount discounted from the selling price; and

at least one internal identifier, the at least one internal identifier comprising an identifier with which the coupon issuer can track the at least one coupon specification.

18. The method of claim 17, wherein the at least one coupon specification further comprises a campaign budget specifying a total budget associated with a coupon specified by the coupon issuer, the total budget;

and

the step of tracking redemption of the at least one digital coupon further comprises deducting a discount specified by the coupon specification and a redemption fee from the campaign budget when the at least one digital coupon is redeemed.

19. The method of claim 13, wherein the at least one coupon specification further comprises at least one set of targeting criteria associated with the at least one coupon, the at least one set of targeting criteria specifying user profile data to which the at least one coupon is targeted.

20. The method of claim 13, further comprising the step of storing the at least one digital coupon assigned to the at least one user in a user data store accessible to the at least one computing device, the user data store further comprising user profile data associated with each of the user accounts.

21. The method of claim 20, further comprising the step of generating marketing data from the user profile data associated with each of the users in the user data store, the marketing data further comprising:

at least one third party site a user has visited;

at least one digital coupon issued to the user that the user has redeemed; and

a purchase history associated with the user.

22. The method of claim 20, further comprising the steps of:

generating at least one coupon recommendation for a user, the at least one coupon recommendation generated from at least one of;

a purchase history associated with the user, a browsing history associated with the user, and marketing data imported into a user profile associated with the user.

23. The method of claim 13, further comprising the step of encoding for display a coupon user interface, the coupon user interface facilitating assigning of digital coupons to a user profile by a user on a client.

24. The method of claim 13, wherein the step of generating metrics about the at least one digital coupon further comprising the steps of:

generating at least one statistic detailing user profile characteristics of the users clipping the at least one coupon; and

generating at least one statistic detailing retailer characteristics of third party retailer sites with which the at least one coupon is redeemed.

25. The method of claim 17, further comprising the steps of:

verifying an identity of a user associated with a session in the at least one of the third party retailer site and the point of sale system;

identifying at least one product associated with a virtual shopping cart of the user;

determining whether the at least one coupon applies to the at least one product;

transmitting the at least one discount associated with the at least one product to the third party retailer site; and

encumbering the at least one digital coupon associated with the user account.