Customizable and Measurable Information Feeds For Personalized Communication

• US 20120137224A1
• Filed: 11/21/2011
• Published: 05/31/2012
• Est. Priority Date: 05/17/2004
• Status: Active Grant

• Current Assignee: SimpleFeed, Inc.
• Original Assignee: SimpleFeed, Inc.
• Inventors: Eliashberg, Vitaly, Carlsen, Hilding Mark
• Granted Patent: US 8,843,575 B2
• Time in Patent Office: Days
• US Class Current: 715/738
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04L 2463/101 applying security measures for digital rights management
• CPC Class Codes: H04L 63/0823 using certificates cryptographic mechanisms or cryptographic arrangements for entity authentication involving certificates H04L9/3263
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

A system and a method to provide a personalized feed to a user. Information regarding the user is obtained from the user via customization content. The customization content indicates various categories of content for the user to select from. In response to the user selecting his or her categories of interest, a feed personalization module selects content pieces whose associated categories match the user selected categories. The feed personalization module then provides a personalized feed including these content pieces to the user. The personalized feed is provided to the user via a unique identifier assigned to the user. Using the unique identifier, the user'"'"'s actions with respect to the provided feed is tracked. The feed is further re-personalized according to the user'"'"'s actions. The feed is also re-personalized based on an input from the user indicating the relevance of the feed to the user'"'"'s interests.

Claims

1. A computer implemented method of providing content to subscribers, the method comprising:

providing a user interface for content aggregation , the user interface configured to;

present a plurality of categories for describing content,

allow a user to navigate a network for identifying content available on the network for providing to subscribers, and

allow the user to create a relation between identified content and one or more categories;

receiving from the user, content for providing to subscribers and the categories associated with each content;

receiving an input from a subscriber, the input specifying one or more categories of interest to the subscriber;

matching the one or more categories of interest to the subscriber with categories associated with content provided by users to select content relevant to the subscriber;

generating a unique identifier to assign to the subscriber in response to receiving the input, wherein the unique identifier provides access to content selected for the subscriber; and

providing the selected content to the subscriber using the unique identifier.

2. The method of claim 1, wherein the network is internet and the user interface allows users identify content available on the internet for providing to subscribers.

3. The method of claim 1, further comprising:

prioritizing the selected content provided to the subscriber based on past user actions on content provided to the subscriber.

4. The method of claim 1, further comprising:

prioritizing the selected content provided to the subscriber based on past user actions performed by the subscriber on a third party system.

5. The method of claim 1, further comprising:

prioritizing the selected content provided to the subscriber based on a comparison of statistical information describing user actions with statistical information describing other users.

6. The method of claim 1, further comprising:

prioritizing the selected content provided to the subscriber based on a comparison of historical trends of the user with historical trends of other users.

7. The method of claim 1, wherein the content is presented to subscribers as a feed, further comprising:

receiving a request for a report analyzing statistical information describing use of a particular feed by subscribers.

8. The method of claim 7, wherein the report comprises statistical information describing actions taken by users with respect to the particular feed.

9. The method of claim 7, wherein the report comprises statistical information indicative of one or more of feed open rates and feed read rates for the particular feed.

10. The method of claim 7, wherein the report describes cost parameters indicative of bandwidth utilized by the particular feed.

11. The method of claim 1, further comprising:

providing a customization feed to the subscriber to allow the subscriber to personalize future feed content.

12. The method of claim 11, wherein the customization feed is provided to a user responsive to determining that the user has below average click through rate.

13. The method of claim 1, wherein the input from the subscriber allows access to their profile in other systems.

14. The method of claim 1, further comprising:

dynamically assigning categories to content by analyzing the content.

15. The method of claim 1, further comprising:

prioritizing the selected content provided to the subscriber based on explicit user ranking of content previously provided.

16. A system for providing content to subscribers, the system comprising:

a web server configured to provide a user interface for content aggregation, the user interface configured to;

present a plurality of categories for describing content,

allow a user to navigate a network for identifying content available on the network for providing to subscribers, and

allow the user to create a relation between identified content and one or more categories;

the web server module further configured to receive from the user, content for providing to subscribers and the categories associated with each content;

an identification module configured to generate a unique identifier to assign to the subscriber, wherein the unique identifier provides access to content selected for the subscriber;

a feed personalization module configured to;

receive an input from a subscriber, the input specifying one or more categories of interest to the subscriber;

match the one or more categories of interest to the subscriber with categories associated with content provided by users to select content relevant to the subscriber; and

provide the selected content to the subscriber using the unique identifier.

17. The system of claim 16, wherein the content is presented to subscribers as a feed, the system further comprising:

a report module configured to receive a request for a report analyzing statistical information describing use of a particular feed by subscribers.

18. The system of claim 16, wherein the feed personalization module is further configured to:

prioritize the selected content provided to the subscriber based on past user actions on content provided to the subscriber.

19. A computer program product having a non-transitory computer-readable medium having embodied thereon program code for providing content to subscribers, the program code comprising:

a web server configured to provide a user interface for content aggregation, the user interface configured to;

present a plurality of categories for describing content,

allow a user to navigate a network for identifying content available on the network for providing to subscribers, and

allow the user to create a relation between identified content and one or more categories;

the web server module further configured to receive from the user, content for providing to subscribers and the categories associated with each content;

an identification module configured to generate a unique identifier to assign to the subscriber, wherein the unique identifier provides access to content selected for the subscriber;

a feed personalization module configured to;

receive an input from a subscriber, the input specifying one or more categories of interest to the subscriber;

match the one or more categories of interest to the subscriber with categories associated with content provided by users to select content relevant to the subscriber; and

provide the selected content to the subscriber using the unique identifier.

20. The computer program product of claim 19, wherein the content is presented to subscribers as a feed, the system further comprising:

a report module configured to receive a request for a report analyzing statistical information describing use of a particular feed by subscribers.

21. The computer program product of claim 19, wherein the feed personalization module is further configured to:

prioritize the selected content provided to the subscriber based on past user actions on content provided to the subscriber.