RENDERING OF TWO-DIMENSIONAL MARKUP MESSAGES

• US 20120139912A1
• Filed: 02/10/2012
• Published: 06/07/2012
• Est. Priority Date: 03/06/2007
• Status: Active Grant

• Current Assignee: Gamigo Inc.
• Original Assignee: WildTangent Incorporated (Samarion SE)
• Inventors: Sandige, Michael, Hinger, Gary W. II
• Granted Patent: US 9,171,397 B2
• Time in Patent Office: Days
• US Class Current: 345/419
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06T 15/04 Texture mapping
• CPC Class Codes: G06T 15/503 Blending, e.g. for anti-aliasing

Abstract

Embodiments of the present invention provide methods, systems, and apparatuses configured to receive or retrieve markup data associated with a message formatted for two-dimensional (2D) rendering, virtually render, by a first rendering module, the message in a non-displayed image in accordance with the markup data, and render, by a second rendering module, a three-dimensional (3D) object in a 2D display environment including texturing the non-displayed image on a surface of the 3D object in order to render the message. Other embodiments are also described.

Claims

1. A method comprising:

virtually rendering, by a rendering module of a computing device, a message in a non-displayed image;

rendering, by a rendering module of the computing device, a three-dimensional (3D) object in a two-dimensional (2D) display environment, including texturing the non-displayed image on a surface of the 3D object to render the message;

tracking, by a tracking module of the computing device, a position of the rendered message textured on the 3D object;

determining, by the tracking module, one or more metrics corresponding to a viewability of the rendered message; and

transmitting, by the computing device, the determined one or more metrics.

2. The method of claim 1, wherein determining one or more metrics comprises determining one or more metrics corresponding to whether or not the message was visible.

3. The method of claim 1 wherein determining one or more metrics comprises determining one or more metrics corresponding to at least one of:

a percentage of the rendered message displayed on a screen, a relative 3D alignment of the rendered message, a time the message was visible, and/or an amount of time the rendered message is displayed.

4. The method of claim 1, wherein determining one or more metrics comprises determining one or more metrics corresponding to viewability of the rendered message with respect to an identified user.

5. The method of claim 1 further comprising combining, by the computing device, metrics for a message displayed in multiple display frames into a combined metric for the message.

6. The method of claim 1, wherein transmitting the determined one or more metrics comprises transmitting the one or more metrics to a collection server.

7. The method of claim 1 further comprising caching, by the computing device, the one or more metrics before transmitting the one or more metrics.

8. The method of claim 1, wherein the determining comprises generating, by the computing device, a histogram of the one or more metrics.

9. One or more non-transitive computer-readable media comprising instructions configured, in response to execution by a computing device, to cause the computing device to:

virtually render a message in a non-displayed image;

render a three-dimensional (3D) object in a two-dimensional (2D) display environment, wherein the instructions are further configured to cause the computing device to apply the non-displayed image as a texture on a surface of the 3D object to render the message;

track a position of the rendered message textured on the 3D object;

determine one or more metrics corresponding to a viewability of the rendered message; and

transmit the determined one or more determined metrics.

10. The computer-readable media of claim 9, wherein the instructions are configured to determine one or more metrics that correspond to whether or not the message was visible.

11. The computer-readable media of claim 9, wherein the instructions are configured to determine one or more metrics that correspond to at least one of:

a percentage of the rendered message displayed on a screen, a relative 3D alignment of the rendered message, a time the message was visible, and/or an amount of time the rendered message is displayed.

12. The computer-readable media of claim 9 wherein the instructions are further configured to combine metrics for a message displayed in multiple display frames into a combined metric for the message.

13. The computer-readable media of claim 9 wherein the instructions are configured to transmit the one or more metrics to a collection server.

14. The computer-readable media of claim 9 wherein the instructions are configured to determine through generation of a histogram of the one or more metrics.

15. One or more non-transitive computer-readable media comprising instructions configured, in response to execution by a computing device, to cause the computing device to:

virtually render a message in a non-displayed image;

render a three-dimensional (3D) object in a two-dimensional (2D) display environment, wherein the instructions are further configured to cause the computing device to apply the non-displayed image as a texture on a surface of the 3D object to render the message;

determine whether the rendered message has been viewed by a user viewing the 2D display environment;

generate one or more metrics relating to the user viewing the rendered message; and

report the one or more metrics relating to the user viewing the rendered message.

16. The computer-readable media of claim 15, wherein the instructions are configured to cause the computing device to generate the one or more metrics to include a time the message was visible and/or an amount of time the rendered message is displayed.

17. The computer-readable media of claim 15, wherein the instructions are further configured to cause the computing device to generate one or more viewability metrics corresponding to quality of viewability of the rendered message.

18. The computer-readable media of claim 17, wherein the instructions are configured to cause the computing device to generate the one or more viewability metrics to include a percentage of the rendered message displayed on a screen and/or a relative 3D alignment of the rendered message.

19. The computer-readable media of claim 15, wherein the instructions are further configured to cause the computing device to report the one or more metrics to a collection server.

20. The computer-readable media of claim 15, wherein the instructions are further configured to cause the computing device to cache the one or more metrics prior to reporting the one or more metrics.