Advertising Based On Environmental Conditions

• US 20120143662A1
• Filed: 02/10/2012
• Published: 06/07/2012
• Est. Priority Date: 01/22/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Heath, Taliver Brooks
• Application Number:
  US13/370,384
• Publication Number:
  US 20120143662A1
• Time in Patent Office: Days
• US Class Current: 705/14.5
• CPC Class Codes: G01W 1/00 Meteorology
• CPC Class Codes: G06Q 30/0219 based on funds or budget
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

Information about an environmental condition of a remote device is received, the environmental condition being determined based on a signal output from a sensor of the remote device or a sensor coupled to the remote device. An advertisement is identified based on the environmental condition, and the advertisement is provided to the remote device.

Claims

1. A method comprising:

receiving, from a computing device, a signal from a sensor of the computing device and one or more search terms;

determining, based on the signal, an environmental condition of an area surrounding the computing device;

identifying an advertisement based on the environmental condition and at least one of the one or more search terms; and

providing the advertisement to the computing device.

2. The method of claim 1, wherein the signal comprises one or more of an audio signal, an image signal, or a video signal.

3. The method of claim 1, wherein the signal comprises an audio signal, and wherein determining comprises:

determining, based on background sounds in the audio signal, the environmental condition.

4. The method of claim 3, wherein the audio signal comprises a voice instruction from a user of the computing device, and wherein the method further comprises:

providing information in addition to the advertisement to the computing device used by the user based on the voice instruction of the user.

5. The method of claim 1, wherein the computing device comprises one or more of a mobile phone, a personal computer, a digital billboard, a digital kiosk, or a vendor machine;

and

wherein providing the advertisement to the computing device comprises;

providing a visual advertisement for displaying on a display of one or more of the mobile phone, the personal computer, the digital billboard, the digital kiosk, or the vending machine.

6. The method of claim 1, wherein the computing device comprises one or more of a mobile phone, a personal computer, a digital billboard, a digital kiosk, a vending machine, or a public address system;

and

wherein providing the advertisement to the computing device comprises;

providing an audio advertisement for playing through an audio output of one or more of the mobile phone, the personal computer, the digital billboard, the digital kiosk, the vending machine, or the public address system.

7. The method of claim 1, further comprising:

providing information in addition to the advertisement to the computing device.

8. An apparatus comprising:

one or more processors; and

one or more machine-readable media configured to store instructions that are executable by the one or more processors to perform operations comprising;

receiving, from a computing device, a signal from a sensor of the computing device and one or more search terms;

determining, based on the signal, an environmental condition of an area surrounding the computing device;

identifying an advertisement based on the environmental condition and at least one of the one or more search terms; and

providing the advertisement to the computing device.

9. The apparatus of claim 8, wherein the signal comprises one or more of an audio signal, an image signal, or a video signal.

10. The apparatus of claim 8, wherein the signal comprises an audio signal, and wherein determining comprises:

determining, based on background sounds in the audio signal, the environmental condition.

11. The apparatus of claim 10, wherein the audio signal comprises a voice instruction from a user of the computing device, and wherein the operations further comprise:

providing information in addition to the advertisement to the computing device used by the user based on the voice instruction of the user.

12. The apparatus of claim 8, wherein the computing device comprises one or more of a mobile phone, a digital billboard, a digital kiosk, or a vending machine;

and

wherein providing the advertisement to the computing device comprises;

providing a visual advertisement for displaying on a display of one or more of the mobile phone, the personal computer, the digital billboard, the digital kiosk, or the vending machine.

13. The apparatus of claim 8, wherein the computing device comprises one or more of a mobile phone, a personal computer, a digital billboard, a digital kiosk, a vending machine, or a public address system;

and

wherein providing the advertisement to the computing device comprises;

providing an audio advertisement for playing through an audio output of one or more of the mobile phone, the personal computer, the digital billboard, the digital kiosk, the vending machine, or the public address system.

14. The apparatus of claim 8, wherein the operations further comprise:

providing information in addition to the advertisement to the computing device.

15. One or more machine-readable media configured to store instructions that are executable by one or more processors to perform operations comprising:

receiving, from a computing device, a signal from a sensor of the computing device and one or more search terms;

determining, based on the signal, an environmental condition of an area surrounding the computing device;

identifying an advertisement based on the environmental condition and at least one of the one or more search terms; and

providing the advertisement to the computing device.

16. The one or more machine-readable media of claim 15, wherein the signal comprises one or more of an audio signal, an image signal, or a video signal.

17. The one or more machine-readable media of claim 15, wherein the signal comprises an audio signal, and wherein determining comprises:

determining, based on background sounds in the audio signal, the environmental condition.

18. The one or more machine-readable media of claim 17, wherein the audio signal comprises a voice instruction from a user of the computing device, and wherein the operations further comprise:

providing information in addition to the advertisement to the computing device used by the user based on the voice instruction of the user.

19. The one or more machine-readable media of claim 15, wherein the computing device comprises one or more of a mobile phone, a digital billboard, a digital kiosk, or a vending machine;

and

wherein providing the advertisement to the computing device comprises;

providing a visual advertisement for displaying on a display of one or more of the mobile phone, the personal computer, the digital billboard, the digital kiosk, or the vending machine.

20. The one or more machine-readable media of claim 15, wherein the computing device comprises one or more of a mobile phone, a personal computer, a digital billboard, a digital kiosk, a vending machine, or a public address system;

and

wherein providing the advertisement to the computing device comprises;

providing an audio advertisement for playing through an audio output of one or more of the mobile phone, the personal computer, the digital billboard, the digital kiosk, the vending machine, or the public address system.