LOYALTY OFFER MODELING
First Claim
Patent Images
1. A method implemented by a computing device, the method comprising:
- interacting with a loyalty service via a network to model one or more loyalty offers for a use in conjunction with a merchant; and
transmitting information via the network for receipt by the loyalty service, at least a portion of the information describing consumer interaction with the merchant that pertains to the loyalty offer and is sufficient for use by the loyalty service to manage participation of the consumers with the one or more loyalty offers of the merchant.
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Abstract
Loyalty offer modeling techniques are described. In one or more implementations, interaction with a loyalty service via a network is performed to model one or more loyalty offers for a use in conjunction with a merchant. Information is transmitted via the network for receipt by the loyalty service, at least a portion of the information describing consumer interaction with the merchant that pertains to the loyalty offer that is sufficient for use by the loyalty service to manage participation of the consumers with the one or more loyalty offers of the merchant.
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Citations
20 Claims
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1. A method implemented by a computing device, the method comprising:
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interacting with a loyalty service via a network to model one or more loyalty offers for a use in conjunction with a merchant; and transmitting information via the network for receipt by the loyalty service, at least a portion of the information describing consumer interaction with the merchant that pertains to the loyalty offer and is sufficient for use by the loyalty service to manage participation of the consumers with the one or more loyalty offers of the merchant. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method implemented by one or more servers of a loyalty service, the method comprising:
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collecting information from a plurality of merchants that describes participation in one or more loyalty offers associated with respective merchants, the information including an identifier of a respective said loyalty offer provided by a mobile communication device having telephone functionality to a respective said merchant to participate in the offer at a physical location of the merchant; and generating reports for communication to respective said merchants that describe the participation and relative qualification for respective said offers of the merchant. - View Dependent Claims (14, 15, 16)
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17. A mobile communication device comprising:
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a processor; hardware configured to implement telephone communication; tamper-resistant hardware implementing a secure element as storing; purchase credentials usable to initiate a purchase of a good or service; and loyalty offer credentials usable to participate in a loyalty offer of a respective one of a plurality of merchants; and memory having instructions stored therein, the instructions being executable by the processor to cause the mobile communication device to search the loyalty offer credentials stored in the secure element. - View Dependent Claims (18, 19, 20)
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Specification