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Method And System For On-Line Survey Recruitment Ensuring Availability Of Control Group Participants

  • US 20120143675A1
  • Filed: 12/06/2010
  • Published: 06/07/2012
  • Est. Priority Date: 12/06/2010
  • Status: Active Grant
First Claim
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1. A method for administering on-line survey recruitment on a network including a source of survey recruitment definitions and a user computer, the method comprising:

  • receiving, by the user computer, an on-line advertisement block including;

    instructions for displaying an on-line advertisement on a display of the user computer, anda survey recruitment tag;

    executing, by the user computer, the survey recruitment tag and, as a result, issuing a request for a survey invitation, wherein the request identifies;

    previous exposure to on-line advertisements, andan advertisement identification corresponding to the on-line advertisement; and

    receiving a response to the request for a survey invitation indicating the user computer is to be maintained as a control group participant in a survey corresponding to the online advertisement and, in response, obstructing presentation of the on-line advertisement on the display of the user computer.

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