COLLABORATION RECOMMENDATION AND EMBEDDED TRIGGER SELECTION IN DISTRIBUTED HETEROGENEOUS MEDIUMS
First Claim
1. A method of determining a relevance value for triggers to be displayed on a billboard, the method comprising:
- selecting, by a trigger generator, a content from a content server;
selecting, by the trigger generator, an ad from an ad server;
selecting, by the trigger generator, a first trigger from a trigger server;
assigning an entity weight to each entity to be displayed on the billboard;
determining, by the trigger generator, an entity relevance value of the first trigger for each entity;
determining, by the trigger generator, a first relevance value of the first trigger by summing the entity relevance values; and
selectively displaying the first trigger based on the determined first relevance value.
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Abstract
A method of determining relevance values for triggers, in order to select relevant embedded triggers to be displayed with ads and/or content shown on billboards of various media types. The method includes determining a potential relevance of preselected ads and/or content that may provide a threshold relevance value for all triggers that are to be displayed with the preselected ad and/or content. Relevance values and potential relevance are determined by summing entity values. Entity values are determined by multiplying entity weights by a summation of keyword weights. Entity weights and keyword weights may be assigned based on industry experience or based on the ability of displayed entities and/or displayed keywords to generate revenue.
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Citations
20 Claims
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1. A method of determining a relevance value for triggers to be displayed on a billboard, the method comprising:
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selecting, by a trigger generator, a content from a content server; selecting, by the trigger generator, an ad from an ad server; selecting, by the trigger generator, a first trigger from a trigger server; assigning an entity weight to each entity to be displayed on the billboard; determining, by the trigger generator, an entity relevance value of the first trigger for each entity; determining, by the trigger generator, a first relevance value of the first trigger by summing the entity relevance values; and selectively displaying the first trigger based on the determined first relevance value. - View Dependent Claims (4, 5, 6, 7, 8, 10, 11, 12)
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2. The method of claim 2, wherein the entities to be displayed on the billboard include the content with an entity weight α
- , the ad with an entity weight β
, and an intersection of the content and the ad with an entity weight γ
. - View Dependent Claims (3, 9)
- , the ad with an entity weight β
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13. A method of determining a potential relevance, comprising:
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determining, at a trigger generator, if a content has been preselected; computing, at the trigger generator, a content entity value for the preselected content, if the content has been preselected; determining, at the trigger generator, if an ad has been preselected; computing, at the trigger generator, an ad entity value for the preselected ad, if the ad has been preselected; determining, at the trigger generator, the potential relevance by summing the entity values; and selectively displaying a trigger, at a billboard, based on the determined potential relevance, the trigger being displayed with the preselected content and/or the preselected ad. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification