SYSTEM AND METHOD FOR DELIVERING AN IN-STORE PROMOTION TO A CONSUMER

• US 20120143682A1
• Filed: 12/02/2010
• Published: 06/07/2012
• Est. Priority Date: 12/02/2010
• Status: Abandoned Application

• Current Assignee: Oncard Marketing Incorporated (Neptune Retail Solutions)
• Original Assignee: Oncard Marketing Incorporated (Neptune Retail Solutions)
• Inventors: Hansen, Gregory, Treiber, Johnathan A., Sareison, Seth H.
• Application Number:
  US12/958,984
• Publication Number:
  US 20120143682A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A system and method for delivering an in-store promotion to a consumer includes storing in a database a plurality of predetermined data fields for use in creating an in-store promotion. The method further includes a server receiving inputs for the plurality of predetermined data fields from a user advertiser creating the promotion. In response to receiving a request from a consumer device to present the in-store promotion, the server dynamically generates the in-store promotion using the inputs without requesting additional information from a consumer operating the consumer device. Once generated, the server transmits the in-store promotion to the consumer device without any system-specific client software to be stored by the consumer device.

Claims

1. A method for delivering an in-store promotion to a consumer comprising the steps of:

storing in a database a plurality of predetermined data fields and a plurality of tracking methods for use in creating an in-store promotion;

a server receiving inputs for the plurality of predetermined data fields and a selection of at least one of the plurality of tracking methods from a user;

in response to receiving a request from a consumer device to present the in-store promotion, the server dynamically generating the in-store promotion using the inputs and the at least one tracking method without requesting additional information from a consumer operating the consumer device; and

transmitting the in-store promotion from the server to the consumer device without any client software to be stored by the consumer device.

2. The method of claim 1 further comprising the step of the server using the at least one tracking method to track the in-store promotion upon the consumer accessing the in-store promotion.

3. The method of claim 1 further comprising the step of the server using the at least one tracking method to track the in-store promotion upon the consumer printing the in-store promotion.

4. The method of claim 1 further comprising the step of the server using the at least one tracking method to track the in-store promotion after the consumer redeems the in-store promotion at a store.

5. The method of claim 1 wherein the step of generating the in-store promotion further comprises generating an offer identifier.

6. The method of claim 5 wherein the step of generating the offer identifier further comprises generating a bar code.

7. The method of claim 6 wherein the bar code is capable of being read by a point of sale device at a store.

8. The method of claim 5 wherein the step of generating the offer identifier further comprises generating an in-store promotional code.

9. The method of claim 1 wherein the step of transmitting the in-store promotion further comprises transmitting the in-store promotion through an electronic communication channel.

10. The method of claim 1 wherein the step of transmitting the in-store promotion further comprises sending an email.

11. The method of claim 1 wherein the step of transmitting the in-store promotion further comprises sending a text message.

12. The method of claim 1 further comprising the step of storing a plurality of optional offer data items for use in creating the in-store promotion.

13. The method of claim 12 wherein the plurality of optional offer data items comprises text, images, and configuration settings.

14. The method of claim 12 wherein the plurality of predetermined data fields further comprises selectable barcode structures.

15. The method of claim 1 further comprising the step of receiving at least one element not previously stored in the database from the user to include in the in-store promotion.

16. The method of claim 1 wherein the plurality of tracking methods comprises methods for tracking distribution channels, search keywords entered into the consumer browser, and consumer identification information.

17. The method of claim 1 wherein the request is received from a consumer browser executing on a consumer device.

18. The method of claim 17 further comprising the step of receiving the request from the consumer browser in response to the consumer invoking a hyperlink.

27. The system of claim 18 wherein the plurality of predetermined data fields further comprises selectable barcode structures.

19. A system for delivering an in-store promotion to a consumer comprising:

a database storing a plurality of predetermined data fields and a plurality of tracking methods for use in creating an in-store promotion; and

a server in communication with the database, the server receiving inputs for the plurality of predetermined data fields and a selection of at least one of the plurality of tracking methods from a user;

wherein the server (i) dynamically generates the in-store promotion using the inputs and the at least one tracking method in response to receiving a request from a consumer device to present the in-store promotion and without requesting additional information from a consumer operating the consumer device; and

(ii) transmits the in-store promotion from the server to the consumer device without any additional software to be stored by the consumer device.

20. The system of claim 19 wherein the in-store promotion further comprises an offer identifier.

21. The system of claim 20 wherein the offer identifier further comprises a bar code.

22. The system of claim 20 wherein the offer identifier further comprises an in-store promotional code.

23. The system of claim 19 wherein the server transmits the in-store promotion by sending an email capable of being accessed by the consumer device.

24. The system of claim 19 wherein the server transmits the in-store promotion by sending a text message to the consumer device.

25. The system of claim 19 wherein the database stores a plurality of optional offer data items for use in creating the in-store promotion.

26. The system of claim 25 wherein the plurality of optional offer data items comprises text, images and configuration settings.

28. The system of claim 19 wherein the plurality of tracking methods comprises methods for tracking distribution channels, search keywords entered into the consumer browser, and consumer identification information.

29. The system of claim 28 wherein the server uses the at least one tracking method to track the in-store promotion after the consumer accesses the in-store promotion.