SYSTEM AND METHOD FOR DELIVERING AN IN-STORE PROMOTION TO A CONSUMER
First Claim
1. A method for delivering an in-store promotion to a consumer comprising the steps of:
- storing in a database a plurality of predetermined data fields and a plurality of tracking methods for use in creating an in-store promotion;
a server receiving inputs for the plurality of predetermined data fields and a selection of at least one of the plurality of tracking methods from a user;
in response to receiving a request from a consumer device to present the in-store promotion, the server dynamically generating the in-store promotion using the inputs and the at least one tracking method without requesting additional information from a consumer operating the consumer device; and
transmitting the in-store promotion from the server to the consumer device without any client software to be stored by the consumer device.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for delivering an in-store promotion to a consumer includes storing in a database a plurality of predetermined data fields for use in creating an in-store promotion. The method further includes a server receiving inputs for the plurality of predetermined data fields from a user advertiser creating the promotion. In response to receiving a request from a consumer device to present the in-store promotion, the server dynamically generates the in-store promotion using the inputs without requesting additional information from a consumer operating the consumer device. Once generated, the server transmits the in-store promotion to the consumer device without any system-specific client software to be stored by the consumer device.
10 Citations
29 Claims
-
1. A method for delivering an in-store promotion to a consumer comprising the steps of:
-
storing in a database a plurality of predetermined data fields and a plurality of tracking methods for use in creating an in-store promotion; a server receiving inputs for the plurality of predetermined data fields and a selection of at least one of the plurality of tracking methods from a user; in response to receiving a request from a consumer device to present the in-store promotion, the server dynamically generating the in-store promotion using the inputs and the at least one tracking method without requesting additional information from a consumer operating the consumer device; and transmitting the in-store promotion from the server to the consumer device without any client software to be stored by the consumer device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 27)
-
-
19. A system for delivering an in-store promotion to a consumer comprising:
-
a database storing a plurality of predetermined data fields and a plurality of tracking methods for use in creating an in-store promotion; and a server in communication with the database, the server receiving inputs for the plurality of predetermined data fields and a selection of at least one of the plurality of tracking methods from a user; wherein the server (i) dynamically generates the in-store promotion using the inputs and the at least one tracking method in response to receiving a request from a consumer device to present the in-store promotion and without requesting additional information from a consumer operating the consumer device; and
(ii) transmits the in-store promotion from the server to the consumer device without any additional software to be stored by the consumer device. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 28, 29)
-
Specification