DYNAMIC ADVERTISEMENT METHOD AND DEVICE
3 Assignments
0 Petitions
Accused Products
Abstract
A dynamic advertisement method and device for exposing an advertisement adjacent to real time dynamic information in which a user may have an interest are provided. The dynamic advertisement device includes: an advertisement unit for storing an advertisement; a communication unit for receiving a plurality of interest information using real time communication; a dynamic advertisement unit including at least one of a plurality of interest information and for generating a dynamic advertisement based on the included interest information; and a screen display unit for coupling the dynamic advertisement and the advertisement and displaying the coupled dynamic advertisement and advertisement in a preset advertisement area on a screen.
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Citations
38 Claims
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1-19. -19. (canceled)
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20. An apparatus for dynamic advertising, said apparatus comprising:
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an advertisement unit for storing a first advertisement; a communication unit for receiving a plurality of items of interest information using real time communication; a dynamic advertisement unit for generating a dynamic advertisement based on at least one of the plurality of items of interest information; and a screen display unit for coupling the dynamic advertisement and the first advertisement, and for displaying the coupled dynamic advertisement and the first advertisement in a preset advertisement area on a screen. - View Dependent Claims (21, 22, 23, 24, 25)
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26. An apparatus for dynamic advertising, said apparatus comprising:
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an advertisement unit for storing a first advertisement; a sensor unit for detecting a state or a peripheral situation of a vehicle and acquiring sensor information; a dynamic advertisement unit for generating a dynamic advertisement based on at least one of the sensor information; and a screen display unit for coupling the dynamic advertisement and the first advertisement, and for displaying the coupled dynamic advertisement and the first advertisement in a preset advertisement area on a screen. - View Dependent Claims (27, 28, 29)
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30. A method for dynamic advertising, said method comprising:
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receiving a plurality of items of interest information using real time communication; generating a dynamic advertisement based on at least one of the items of interest information; and coupling the dynamic advertisement and a first advertisement, and displaying the coupled dynamic advertisement and the first advertisement in a preset advertisement area on a screen. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37)
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38. A tangible and non-transitory computer readable recording medium having recorded thereon dynamic advertising software, said software including instructions for causing a computer to:
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receive a plurality of items of interest information using real time communication; generate a dynamic advertisement based on at least one of the items of interest information; and couple the dynamic advertisement and a first advertisement, and display the coupled dynamic advertisement and the first advertisement in a preset advertisement area on a screen.
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Specification