ADVERTISEMENT DELIVERY SYSTEM WITH DESTINATION-CENTRIC ADVERTISEMENT DELIVERY MECHANISM AND METHOD OF OPERATION THEREOF

• US 20120143689A1
• Filed: 12/02/2010
• Published: 06/07/2012
• Est. Priority Date: 12/02/2010
• Status: Active Grant

• Current Assignee: TeleNav Incorporated
• Original Assignee: TeleNav Incorporated
• Inventors: Tang, Ky
• Granted Patent: US 10,467,649 B2
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A method of operation of an advertisement delivery system includes: receiving an entry for a destination; identifying a category of interest for the destination; recognizing a travel context for reaching the destination; and generating a notification based on matching a delivery profile to the category of interest within the travel context for displaying on a device.

Claims

1. A method of operation of an advertisement delivery system comprising:

receiving an entry for a destination;

identifying a category of interest for the destination;

recognizing a travel context for reaching the destination; and

generating a notification based on matching a delivery profile to the category of interest within the travel context for displaying on a device.

2. The method as claimed in claim 1 wherein:

receiving the entry includes receiving a category of interest;

identifying the category of interest includes identifying the destination for the category of interest; and

generating the notification includes generating the notification for reflecting the travel context.

3. The method as claimed in claim 1 further comprising:

receiving a notification acceptance for the notification;

extrapolating an acceptance trend based on the notification acceptance; and

generating an updated notification based on the acceptance trend for reflecting the travel context.

4. The method as claimed in claim 1 further comprising:

receiving a notification acceptance for the notification; and

generating an updated notification based on the notification acceptance for reflecting the travel context.

5. The method as claimed in claim 1 further comprising:

detecting a non-response for the notification based on meeting or exceeding a time threshold, an occurrence of an event, or a combination thereof; and

generating an updated notification based on the non-response for reflecting the travel context.

6. A method of operation of an advertisement delivery system comprising:

receiving an entry for a destination;

identifying a category of interest for the destination;

recognizing a travel context for reaching the destination;

generating a notification based on matching a delivery profile to the category of interest within the travel context; and

receiving a notification acceptance for the notification for displaying on a device.

7. The method as claimed in claim 6 further comprising:

receiving a notification rejection for the notification;

extrapolating a rejection trend based on the notification rejection; and

generating an updated notification based on the rejection trend for reflecting the travel context.

8. The method as claimed in claim 6 further comprising:

receiving a notification rejection for notification; and

generating an updated notification based on the notification rejection for reflecting the travel context.

9. The method as claimed in claim 6 further comprising:

detecting a non-response for the notification;

extrapolating a non-response trend based on the non-response; and

generating an updated notification based on the non-response trend for reflecting the travel context.

10. The method as claimed in claim 6 further comprising:

detecting a non-response for the notification; and

generating an updated notification based on the non-response for reflecting the travel context.

11. The method as claimed in claim 6 further comprising:

generating a ranking for the notification; and

wherein generating the notification includes generating the notification according to the ranking for reflecting the delivery profile.

12. The method as claimed in claim 6 further comprising:

updating the travel context for approaching the destination; and

generating an updated notification for reflecting the travel context.

13. An advertisement delivery system comprising:

a first user interface for receiving an entry for a destination;

a destination determinator module, coupled to the first user interface, for identifying a category of interest for the destination;

a circumstance recognizer module, coupled to the destination determinator module, for recognizing a travel context for reaching the destination; and

an advertisement generator module, coupled to the circumstance recognizer module, for generating a notification based on matching a delivery profile to the category of interest within the travel context for displaying on a device.

14. The system as claimed in claim 13 wherein:

the first user interface is for receiving the entry for the category of interest;

the destination determinator module is for identifying the destination for the category of interest; and

the advertisement generator module is for generating the notification for reflecting the travel context.

15. The system as claimed in claim 13 further comprising:

an acceptance receiver module, coupled to the advertisement generator module, for receiving a notification acceptance for the notification;

an acceptance trend tracker module, coupled to the acceptance receiver module, for extrapolating an acceptance trend based on the notification acceptance; and

an updated notification generator module, coupled to the circumstance recognizer module, for generating an updated notification based on the acceptance trend for reflecting the travel context.

16. The system as claimed in claim 13 further comprising:

an acceptance receiver module, coupled to the circumstance recognizer module, for receiving a notification acceptance for the notification; and

an updated notification generator module, coupled to the circumstance recognizer module, for generating an updated notification based on the notification acceptance for reflecting the travel context.

17. The system as claimed in claim 13 further comprising:

a non-response detector module, coupled to the advertisement generator module, for detecting a non-response for the notification based on meeting or exceeding a time threshold, an occurrence of an event, or a combination thereof; and

an updated notification generator module, coupled to the circumstance recognizer module, for generating an updated notification based on the non-response for reflecting the travel context.

18. The system as claimed in claim 13 further comprising an acceptance receiver module, coupled to the circumstance recognizer module, for receiving a notification acceptance for the notification.

19. The system as claimed in claim 18 further comprising:

a rejection receiver module, coupled to the circumstance recognizer module, for receiving a notification rejection for the notification;

a rejection trend tracker module, coupled to the circumstance recognizer module, for extrapolating a rejection trend based on the notification rejection; and

an updated notification generator module, coupled to the circumstance recognizer module, for generating an updated notification based on the rejection trend for reflecting the travel context.

20. The system as claimed in claim 18 further comprising:

a rejection receiver module, coupled to the circumstance recognizer module, for receiving a notification rejection for the notification; and

an updated notification generator module, coupled to the circumstance recognizer module, for generating an updated notification based on the notification rejection for reflecting the travel context.

21. The system as claimed in claim 18 further comprising:

a non-response detector module, coupled to the circumstance recognizer module, for detecting a non-response for the notification;

a non-response trend tracker module, coupled to the non-response detector module, for extrapolating a non-response trend based on the non-response; and

an updated notification generator module, coupled to the circumstance recognizer module, for generating an updated notification based on the non-response trend for reflecting the travel context.

22. The system as claimed in claim 18 further comprising:

a non-response detector module, coupled to the circumstance recognizer module, for detecting a non-response for the notification; and

an updated notification generator module, coupled to the circumstance recognizer module, for generating an updated notification based on the non-response for reflecting the travel context.

23. The system as claimed in claim 18 further comprising:

a ranking generator module, coupled to the advertisement generator module, for generating a ranking for the notification; and

wherein the advertisement generator module is for generating the notification based on the ranking for reflecting the delivery profile.

24. The system as claimed in claim 18 further comprising:

a context recognition module, coupled to the destination determinator module, for updating the travel context based on updating the route; and

an updated notification generator module, coupled to the circumstance recognizer module, for generating an updated notification based on the travel context for reflecting the travel context.