SYSTEM AND METHOD FOR DELIVERING A GEOGRAPHICALLY RESTRICTED IN-STORE PROMOTION TO A CONSUMER

• US 20120143690A1
• Filed: 02/16/2011
• Published: 06/07/2012
• Est. Priority Date: 12/02/2010
• Status: Abandoned Application

• Current Assignee: Oncard Marketing Incorporated (Neptune Retail Solutions)
• Original Assignee: Oncard Marketing Incorporated (Neptune Retail Solutions)
• Inventors: Hansen, Gregory, Sarelson, Seth H., Treiber, Johnathan A.
• Application Number:
  US13/028,514
• Publication Number:
  US 20120143690A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A system and method for delivering a geographically restricted in-store promotion to a consumer includes storing in an offer database a plurality of offer data items for use in creating an in-store promotion and at least one participating store location. In response to receiving a request from a consumer device to present the in-store promotion, the server determines if the consumer device is within a predetermined geographic location of the participating store location without requesting additional information from a consumer operating the consumer device. If the consumer device is within the predetermined geographic location of the participating store location, the server dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database. Once generated, the server transmits the in-store promotion to the consumer device.

Claims

1. A method for delivering an in-store promotion to a consumer comprising the steps of:

storing in a database a plurality of offer data items for use in creating an in-store promotion and a predetermined geographic location;

receiving at a server a request from a consumer device to present the in-store promotion;

determining by the server if the consumer device is within the predetermined geographic location without requesting additional information from a consumer operating the consumer device;

dynamically generating by the server the in-store promotion using at least one of the plurality of data items stored in the offer database if the consumer device is within the predetermined geographic location; and

transmitting the in-store promotion from the server to the consumer device.

2. The method of claim 1 wherein the predetermined geographic location is based on a participating store location and the step of determining if the consumer device is within the predetermined geographic location further comprises determining if the consumer device is within a predetermined distance from the participating store location.

3. The method of claim 1 further comprising the steps of:

storing a plurality of predetermined geographic locations; and

determining by the server if the consumer device is within at least one of the plurality of predetermined geographic locations.

4. The method of claim 1 further comprising the step of:

transmitting an error message from the server to the consumer device if the consumer device is not within the predetermined geographic location.

5. The method of claim 1 further comprising the step of:

transmitting an alternate promotion to the consumer device if the consumer device is not within the predetermined geographic location.

6. The method of claim 1 further comprising the step of:

executing a browser on the consumer device, wherein the step of transmitting the in-store promotion further comprises transmitting the in-store promotion from the server to the consumer browser.

7. The method of claim 6 further comprising the step of:

redirecting the browser if the consumer device is not within the predetermined geographic location.

8. The method of claim 7 wherein the step of redirecting the browser further comprises the step of redirecting the browser to a valid promotion.

9. The method of claim 6 wherein the step of determining if the consumer device is within a predetermined geographic location further comprises the step of:

determining if a zip code associated with an IP address of the consumer browser is within the predetermined geographic location.

10. The method of claim 9 wherein the predetermined geographic location includes at least one predetermined zip code and the step of determining if the zip code associated with the IP address of the consumer browser is within the predetermined geographic location further comprises the step of determining whether the zip code associated with the IP address is within a predetermined distance of the predetermined zip code.

11. The method of claim 1 wherein the step of determining if the consumer device is within the predetermined geographic location further comprises the step of:

determining if a set of geo-coordinates corresponding to the consumer device is within the predetermined geographic location.

12. The method of claim 6 wherein the step of determining if the consumer device is within the predetermined geographic location further comprises the step of:

determining if a set of geo-coordinates associated with an IP address of the consumer browser is within the predetermined geographic location.

13. The method of claim 1 wherein the predetermined geographic location is a distance from a predetermined geographical point.

14. The method of claim 13 wherein the distance is a radial distance.

15. The method of claim 1 wherein the predetermined geographic location is a geographic area.

16. A system for delivering a geographically restricted in-store promotion to a consumer, the system comprising:

a database storing a plurality of predetermined offer data items for use in creating an in-store promotion and a predetermined geographic location; and

a server in communication with the database, wherein upon the server receiving a request from a consumer device to present the in-store promotion, the server (i) determining if the consumer device is within the predetermined geographic location without requesting additional information from a consumer operating the consumer device;

(ii) dynamically generating the in-store promotion using at least one of the plurality of data items stored in the offer database if the consumer device is within the predetermined geographic location; and

(iii) transmitting the in-store promotion to the consumer device after generation.

17. The system of claim 16 wherein the predetermined geographic location is based on a participating store location.

18. The system of claim 16 wherein the database stores a plurality of predetermined geographic locations and the server determines if the consumer device is within at least one of the plurality of predetermined geographic locations.

19. The system of claim 16 wherein the server transmits an error message to the consumer device if the consumer device is not within the predetermined geographic location.

20. The method of claim 16 wherein the server transmits an alternate promotion to the consumer device if the consumer device is not within the predetermined geographic location.

21. The system of claim 16 wherein the consumer device executes a browser and the server transmits the in-store promotion to the consumer browser.

22. The system of claim 21 wherein the server redirects the browser if the consumer device is not within the predetermined geographic location.

23. The system of claim 22 wherein the server redirects the browser to a valid promotion.

24. The system of claim 21 wherein the server determines if a zip code associated with an IP address of the consumer browser is within the predetermined geographic location in order to determine if the consumer device is within the predetermined geographic location.

25. The system of claim 24 wherein the predetermined geographic location includes at least one predetermined zip code and the server determines if the zip code associated with the IP address of the consumer browser is within the predetermined geographic location by determining whether the zip code associated with the IP address is within a predetermined distance of the at least one predetermined zip code.

26. The system of claim 16 wherein the server determines if a set of geo-coordinates corresponding to the consumer device is within the predetermined geographic location.

27. The system of claim 21 wherein the server determines if a set of geo-coordinates associated with an IP address of the consumer browser is within the predetermined geographic location.

28. The system of claim 16 wherein the predetermined geographic location is a distance from a predetermined geographical point.

29. The system of claim 28 wherein the distance is a radial distance.

30. The system of claim 16 wherein the predetermined geographic location is a geographic area.