CONTENT COLLABORATION AMONG HETEROGENEOUS DISTRIBUTED MEDIUMS
First Claim
1. A content collaboration system, comprising:
- a trigger consumption tracker and profiler configured to compile data on an executed trigger,the compiled data including an identity of the executed trigger and information on an identity of a viewer that executed the trigger,the executed trigger having been displayed on a billboard.
6 Assignments
0 Petitions
Accused Products
Abstract
A system, an arrangement and a method for tracking viewership of regional billboards to collaborate billboard displays. Viewership is tracked using triggers that may be displayed with content and/or ads. Execution of the triggers may provide feedback to collaborate content/ads across billboards on a single medium or a number of heterogeneous media types to maximize cumulative viewership and advertising effectiveness. Triggers may be tailored to track the physical location of the billboard (in any display media), the time the billboard is displayed, and the identity of the content and/or ad. Data relating to the executed triggers includes identifying information of the viewer that executes the trigger to determine the success of the trigger. Following a determination of the success of the trigger, cumulative viewership of content, ads and triggers may be managed across billboards distributed across a region and across heterogeneous media.
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Citations
19 Claims
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1. A content collaboration system, comprising:
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a trigger consumption tracker and profiler configured to compile data on an executed trigger, the compiled data including an identity of the executed trigger and information on an identity of a viewer that executed the trigger, the executed trigger having been displayed on a billboard. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A content collaboration arrangement, comprising:
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a billboard displaying an initial trigger; an external vendor server configured to receive an executed initial trigger; a trigger consumption tracker and profiler configured to compile data from the external vendor server, the compiled data including an unique identifier corresponding to the identity of the executed initial trigger and an identity of the user that executed the initial trigger; a trigger generator configured to receive the compiled data from the trigger consumption tracker and profiler and to determine a success of the initial trigger, the trigger generator configured to generate a control signal based at least in part on the determined success of the initial trigger; and a trigger server configured to receive the control signal, the trigger server configured to display another trigger on the billboard based on the control signal. - View Dependent Claims (11)
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12. A method of content collaboration, comprising:
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displaying an initial trigger on a billboard; compiling data on execution of the initial trigger, by a trigger consumption tracker/profiler, the compiled data including an unique identifier and information on an identity of a viewer that executed the initial trigger; determining a success of the initial trigger based on the compiled data; and displaying another trigger on the billboard based at least in part on the determined success of the initial trigger. - View Dependent Claims (13, 14, 15, 16, 17, 19)
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18. The method of claim 18, further comprising:
displaying at least one of a content and an ad on the billboard with the another trigger based on the control signal, the content server being used to display the content and the ad server being used to display the ad.
Specification