USER BASED SELECTION OF ADVERTISEMENTS

• US 20120143696A1
• Filed: 12/07/2010
• Published: 06/07/2012
• Est. Priority Date: 12/07/2010
• Status: Abandoned Application

• Current Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: KAUSHIK, Sudhir, BARBIERI, Danielle
• Application Number:
  US12/962,221
• Publication Number:
  US 20120143696A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Techniques are described which allow users to control the nature of ads that are presented during a viewing session in real-time, i.e., depending on their current viewing situation. For example, users may dynamically specify certain preferences depending on their current viewing situation, such as “watching alone” or “with a child,” etc. Doing so allows consumers to make real-time selections of the nature and category of advertisements presented when consuming advertising-supported media content, e.g., when viewing media from video-streaming service using a set-top cable box or home theater PC.

Claims

1. A method, comprising:

during a viewing session for presenting media content to a user via a client device, receiving an indication of preferences for advertisements to be presented during the viewing session;

receiving a request for an advertisement to present to the user on the client device;

selecting, based on the received preferences, a first advertisement to present to the user; and

causing the first advertisement to be returned to the client device.

2. The method of claim 1, further comprising,

during the viewing session, receiving an update to the preferences for advertisements presented during the viewing session;

selecting, based on the updated preferences, a second advertisement to present to the user; and

returning the second advertisement to the client device.

3. The method of claim 1, wherein the advertisement is presented as an interstitial advertisement interrupting the presentation of the media content to the user.

4. The method of claim 1, wherein the advertisement is presented to the user concurrently with the presentation of the media content.

5. The method of claim 1, wherein the media content is supplied by a streaming media service.

6. The method of claim 1, wherein the media content is stored on the client device.

7. The method of claim 1, wherein the preferences specify one or more preferred ratings for advertisements presented during the viewing session

8. The method of claim 1, wherein the preferences specify one or more preferred categories for advertisements presented during the viewing session.

9. The method of claim 1, wherein the indication of preferences is received from the client device.

10. A computer-readable storage medium storing instructions capable of being executed by a processor, which, when executed, perform an operation, comprising:

during a viewing session for presenting media content to a user, receiving an indication of preferences for advertisements to be presented during the viewing session;

receiving a request for an advertisement to present to the user;

selecting, based on the received preferences, a first advertisement to present to the user; and

causing the first advertisement to be returned to a client device.

11. The computer-readable storage medium of claim 10, wherein the operation further comprises,

during the viewing session, receiving an update to the preferences for advertisements presented during the viewing session;

selecting, based on the updated preferences, a second advertisement to present to the user; and

returning the second advertisement to the client device.

12. The computer-readable storage medium of claim 10, wherein the advertisement is presented as one of an interstitial advertisement interrupting the presentation of the media content to the user and a banner advertisement presented to the user concurrently with the presentation of the media content.

13. The computer-readable storage medium of claim 10, wherein the preferences specify one or more preferred ratings for advertisements presented during the viewing session

14. The computer-readable storage medium of claim 10, wherein the preferences specify one or more preferred categories for advertisements presented during the viewing session.

15. The computer-readable storage medium of claim 10, wherein the indication of preferences is received from the client device.

16. A system, comprising:

a processor; and

a memory storing one or more application programs, which, when executed on the processor, are configured to perform an operation, comprising;

during a viewing session for presenting media content to a user, receiving an indication of preferences for advertisements to be presented during the viewing session,

receiving a request for an advertisement to present to the user,

selecting, based on the received preferences, a first advertisement to present to the user, and

causing the first advertisement to be returned to a client device.

17. The system of claim 16, wherein the operation further comprises:

during the viewing session, receiving an update to the preferences for advertisements presented during the viewing session;

selecting, based on the updated preferences, a second advertisement to present to the user; and

returning the second advertisement to the client device.

18. The system of claim 16, wherein the advertisement is presented as one of an interstitial advertisement interrupting the presentation of the media content to the user and a banner advertisement presented to the user concurrently with the presentation of the media content.

19. The system of claim 16, wherein the preferences specify one or more preferred ratings for advertisements presented during the viewing session

20. The system of claim 16, wherein the preferences specify one or more preferred categories for advertisements presented during the viewing session.