USER BASED SELECTION OF ADVERTISEMENTS
First Claim
Patent Images
1. A method, comprising:
- during a viewing session for presenting media content to a user via a client device, receiving an indication of preferences for advertisements to be presented during the viewing session;
receiving a request for an advertisement to present to the user on the client device;
selecting, based on the received preferences, a first advertisement to present to the user; and
causing the first advertisement to be returned to the client device.
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Abstract
Techniques are described which allow users to control the nature of ads that are presented during a viewing session in real-time, i.e., depending on their current viewing situation. For example, users may dynamically specify certain preferences depending on their current viewing situation, such as “watching alone” or “with a child,” etc. Doing so allows consumers to make real-time selections of the nature and category of advertisements presented when consuming advertising-supported media content, e.g., when viewing media from video-streaming service using a set-top cable box or home theater PC.
13 Citations
20 Claims
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1. A method, comprising:
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during a viewing session for presenting media content to a user via a client device, receiving an indication of preferences for advertisements to be presented during the viewing session; receiving a request for an advertisement to present to the user on the client device; selecting, based on the received preferences, a first advertisement to present to the user; and causing the first advertisement to be returned to the client device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-readable storage medium storing instructions capable of being executed by a processor, which, when executed, perform an operation, comprising:
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during a viewing session for presenting media content to a user, receiving an indication of preferences for advertisements to be presented during the viewing session; receiving a request for an advertisement to present to the user; selecting, based on the received preferences, a first advertisement to present to the user; and causing the first advertisement to be returned to a client device. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A system, comprising:
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a processor; and a memory storing one or more application programs, which, when executed on the processor, are configured to perform an operation, comprising; during a viewing session for presenting media content to a user, receiving an indication of preferences for advertisements to be presented during the viewing session, receiving a request for an advertisement to present to the user, selecting, based on the received preferences, a first advertisement to present to the user, and causing the first advertisement to be returned to a client device. - View Dependent Claims (17, 18, 19, 20)
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Specification