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TARGETED ADVERTISEMENT DISTRIBUTION IN AN SDV ENVIRONMENT

  • US 20120144420A1
  • Filed: 12/07/2010
  • Published: 06/07/2012
  • Est. Priority Date: 12/07/2010
  • Status: Abandoned Application
First Claim
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1. A method, comprising:

  • monitoring a content stream associated with a channel in a switched digital video system, the content stream including an advertisement segment having a start time and an end time, and an advertisement replacement opportunity inserted in the content stream;

    detecting the advertisement replacement opportunity in the content stream at a detection time that is prior to the start time of the advertisement segment;

    sending a request to select an advertisement replacement for the advertisement segment, thereby causing a broadcast of a service associated with the advertisement replacement prior to the start time of the advertisement segment;

    receiving tune data to identify an advertisement replacement stream associated with the advertisement replacement; and

    tuning to the advertisement replacement stream at the start time for the advertisement segment.

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