TARGETED ADVERTISEMENT DISTRIBUTION IN AN SDV ENVIRONMENT
First Claim
1. A method, comprising:
- monitoring a content stream associated with a channel in a switched digital video system, the content stream including an advertisement segment having a start time and an end time, and an advertisement replacement opportunity inserted in the content stream;
detecting the advertisement replacement opportunity in the content stream at a detection time that is prior to the start time of the advertisement segment;
sending a request to select an advertisement replacement for the advertisement segment, thereby causing a broadcast of a service associated with the advertisement replacement prior to the start time of the advertisement segment;
receiving tune data to identify an advertisement replacement stream associated with the advertisement replacement; and
tuning to the advertisement replacement stream at the start time for the advertisement segment.
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Accused Products
Abstract
A system and method for distributing targeted advertisements in a switched digital video system. The method monitors a content stream associated with a channel selected by a subscriber, where the content stream includes an advertisement segment having a start time and an end time, and an advertisement replacement opportunity inserted in the content stream. The method detects the advertisement replacement opportunity at a detection time that is prior to the start time of the advertisement segment, and sends a request to select an advertisement replacement for the advertisement segment, thereby broadcasting a service associated with the advertisement replacement prior to the start time for the advertisement segment. The method receives tune data to identify an advertisement replacement stream associated with the advertisement replacement, and tunes to the advertisement replacement at the start time for the advertisement segment.
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Citations
20 Claims
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1. A method, comprising:
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monitoring a content stream associated with a channel in a switched digital video system, the content stream including an advertisement segment having a start time and an end time, and an advertisement replacement opportunity inserted in the content stream; detecting the advertisement replacement opportunity in the content stream at a detection time that is prior to the start time of the advertisement segment; sending a request to select an advertisement replacement for the advertisement segment, thereby causing a broadcast of a service associated with the advertisement replacement prior to the start time of the advertisement segment; receiving tune data to identify an advertisement replacement stream associated with the advertisement replacement; and tuning to the advertisement replacement stream at the start time for the advertisement segment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system, comprising:
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a memory device resident in a computing device; and a processor disposed in communication with the memory device, the processor configured to; monitor a content stream associated with a channel in a switched digital video system, the content stream including an advertisement segment having a start time and an end time, and an advertisement replacement opportunity inserted in the content stream; detect the advertisement replacement opportunity in the content stream at a detection time that is prior to the start time of the advertisement segment; send a request to select an advertisement replacement for the advertisement segment, thereby causing a broadcast of a service associated with the advertisement replacement prior to the start time of the advertisement segment; receive tune data to identify an advertisement replacement stream associated with the advertisement replacement; and tuning to the advertisement replacement stream at the start time for the advertisement segment. - View Dependent Claims (11)
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12. A non-transitory computer-readable medium, comprising computer-executable instructions that, when executed on a computing device, perform steps of:
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monitoring a content stream associated with a channel in a switched digital video system, the content stream including an advertisement segment having a start time and an end time, and an advertisement replacement opportunity inserted in the content stream; detecting the advertisement replacement opportunity in the content stream at a detection time that is prior to the start time of the advertisement segment; sending a request to select an advertisement replacement for the advertisement segment, thereby causing a broadcast of a service associated with the advertisement replacement prior to the start time of the advertisement segment; receiving tune data to identify an advertisement replacement stream associated with the advertisement replacement; and tuning to the advertisement replacement stream at the start time for the advertisement segment.
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13. A method, comprising:
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receiving a request to select an advertisement replacement for an advertisement segment of a content stream associated with a channel in a switched digital video system, the advertisement segment having a start time and an end time, wherein a receipt time of the request is prior to the start time for the advertisement segment; selecting the advertisement replacement for the advertisement segment; broadcasting a service associated with the advertisement replacement prior to the start time of the advertisement segment; sending tune data to identify an advertisement replacement stream associated with the advertisement replacement; and sending the advertisement replacement stream at the start time for the advertisement segment. - View Dependent Claims (14, 15, 16, 17)
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18. A system, comprising:
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a memory device resident in a computing device; and a processor disposed in communication with the memory device, the processor configured to; receive a request to select an advertisement replacement for an advertisement segment of a content stream associated with a channel in a switched digital video system, the advertisement segment having a start time and an end time, wherein a receipt time of the request is prior to the start time for the advertisement segment; select the advertisement replacement for the advertisement segment; broadcast a service associated with the advertisement replacement prior to the start time of the advertisement segment; send tune data to identify an advertisement replacement stream associated with the advertisement replacement; and send the advertisement replacement stream at the start time for the advertisement segment. - View Dependent Claims (19)
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20. A non-transitory computer-readable medium, comprising computer-executable instructions that, when executed on a computing device, perform steps of:
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receiving a request to select an advertisement replacement for an advertisement segment of a content stream associated with a channel in a switched digital video system, the advertisement segment having a start time and an end time, wherein a receipt time of the request is prior to the start time for the advertisement segment; selecting the advertisement replacement for the advertisement segment; broadcasting a service associated with the advertisement replacement prior to the start time of the advertisement segment; sending tune data to identify an advertisement replacement stream associated with the advertisement replacement; and sending the advertisement replacement stream at the start time for the advertisement segment.
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Specification