APPARATUS AND METHOD TO MONITOR CUSTOMER DEMOGRAPHICS IN A VENUE OR SIMILAR FACILITY

• US 20120147169A1
• Filed: 12/13/2011
• Published: 06/14/2012
• Est. Priority Date: 12/14/2010
• Status: Abandoned Application

• Current Assignee: SceneTap LLC
• Original Assignee: SceneTap LLC
• Inventors: Doering, Marc Scott, Harper, Joseph Cole
• Application Number:
  US13/324,671
• Publication Number:
  US 20120147169A1
• Time in Patent Office: Days
• US Class Current: 348/77
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A venue monitoring and reporting system includes a network, a central server in data communication with the network, a customer device in data communication with the network, a local server in data communication with the network, the local server located at a venue remote from the central server, at least one camera in data communication with the local server, the at least one camera positioned to view a customer as the customer enters the venue, and wherein the central server, the customer device and the local server cooperate with the network to use images captured by the at least one camera to produce at least one of a total number of customers at the venue or a demographic characteristic of the customers at the venue, wherein the total number of the customers or the demographic characteristic of the customers at the venue is made viewable on the customer device.

Claims

1. A venue monitoring and reporting system comprising:

a network;

a central server in data communication with the network;

a customer device in data communication with the network;

a local server in data communication with the network, the local server located at a venue remote from the central server;

at least one camera in data communication with the local server, the at least one camera positioned and arranged with respect to the venue to view a customer as the customer enters the venue; and

wherein the central server, the customer device and the local server cooperate with the network to use images captured by the at least one camera to produce at least one of a total number of customers at the venue or a demographic characteristic of the customers at the venue, wherein the total number or the demographic characteristic at least approximates an actual total number or an actual demographic characteristic of the customers at the venue, and wherein the at least one of the total number of the customers or the demographic characteristic of the customers at the venue is made viewable on the customer device.

2. The venue monitoring and reporting system of claim 1, wherein the customer device is a personal computer, and which includes a website accessible via the network, the at least one of the total number or the demographic characteristic of the customers at the venue selectively viewable via the website on the personal computer.

3. The venue monitoring and reporting system of claim 1, wherein the customer device is a smartphone, and which includes an application accessible via the network, the network in communication with the smartphone, the at least one of the total number or the demographic characteristic of the customers at the venue selectively viewable via the application on the smartphone.

4. The venue monitoring and reporting system of claim 1, which is programmed to enable a condition concerning the total number or the demographic characteristic of the customers to be entered, wherein if the condition is met, the customer device is notified.

5. The venue monitoring and reporting system of claim 1, wherein the at least one of the total number or the demographic characteristic of the customers at the venue is updated periodically at the customer device.

6. The venue monitoring and reporting system of claim 1, wherein a location of the customer device may be obtained, and which includes an option to view, on the customer device, at least one of the total number or the demographic characteristic of the customers for any of a plurality of venues located within a geographic range of the location of the customer device.

7. The venue monitoring and reporting system of claim 1, wherein a location of the venue is known, and which includes an option to view, on the customer device, at least one of the total number or the demographic characteristic of the customers for any of a plurality of venues located within a geographic range of the location of the venue.

8. The venue monitoring and reporting system of claim 1, wherein the venue is classified into a type, and which includes an option to view, on the customer device, at least one of the total number or the demographic characteristic of the customers for any of a plurality of venues of the same type.

9. The venue monitoring and reporting system of claim 1, wherein the central server, the customer device and the local server cooperate with the network to use images captured by the at least one camera to additionally produce at least one environmental characteristic associated with the venue, and wherein the environmental characteristic is made viewable on the customer device.

10. The venue monitoring and reporting system of claim 9, wherein the at least one environmental characteristic includes at least one of a lighting condition, weather condition, local temperature, noise level, music type, line length for entry, crowd pattern, or local traffic pattern.

11. The venue monitoring and reporting system of claim 1, wherein the central server, the customer device and the local server cooperate with the network to use images captured by the at least one camera to additionally produce still pictures or a video stream of the venue viewable on the customer device.

12. The venue monitoring and reporting system of claim 1, wherein the demographic characteristic includes age, height, weight, gender, race, facial hair, hair color, hair length, hair style, eye color, jewelry worn, or clothing type.

13. The venue monitoring and reporting system of claim 1, which is further configured to prepare a packet of data including at least one of the total number or the demographic characteristic of the customers at the venue, the packet optionally including like data from at least one other venue, the packet configured and arranged to be delivered to at least one third party.

14. The venue monitoring and reporting system of claim 1, wherein the at least one of a total number or a demographic characteristic of the customers at the venue, and at least one additional piece of information are made available to an operator of the venue.

15. The venue monitoring and reporting system of claim 14, wherein the at least one additional piece of information includes a customer analytic, a recommendation concerning an environment of the venue, or a recommendation concerning a product or service provided by the venue.

16. The venue monitoring and reporting system of claim 1, which is programmed to enable a condition concerning the venue and obtainable by the at least one camera to be entered by a venue operator, wherein information concerning the condition is (i) automatically sent to the venue operator or (ii) selectively accessible by the venue operator.

17. The venue monitoring and reporting system of claim 1, wherein the images captured by the at least one camera are analyzed by at least one of the camera, the local server or the central server.

18. The venue monitoring and reporting system of claim 1, wherein the at least one camera includes a traffic flow camera and a demographic recognition camera.

19. The venue monitoring and reporting system of claim 1, wherein the venue is a first venue, and which includes a second venue including a second at least one camera positioned and arranged with respect to the venue to view a customer as the customer enters the second venue, and wherein the central server and the customer device cooperate with the network to use images captured by the at least one second camera to produce at least one of a total number of customers at the second venue or a demographic characteristic of the customers at the second venue, wherein the total number or the demographic characteristic of the customer at the second venue at least approximates an actual total number or an actual demographic characteristic of the customers at the second venue, and wherein the at least one of the total number or the demographic characteristic of the customers at the second venue is made viewable on the customer device.

20. The venue monitoring and reporting system of claim 1, wherein the customer device is configured to enable a request for a change of music being played in the venue via the central server.

21. The venue monitoring and reporting system of claim 1, wherein the at least one of a total number of customers at the venue for different time periods or a demographic characteristic of the customers at the venue for different time periods are stored at the central server and made available to an operator of the venue.

22. A method for venue monitoring and reporting comprising:

recording a customer a venue using at least one camera in data communication with a local server, the at least one camera positioned and arranged with respect to the venue to record the customer enters the venue;

using images captured by the at least one camera to produce via a central server in data communication with the local server via a network at least one of a total number of customers at the venue or a demographic characteristic of the customers at the venue, wherein the total number or the demographic characteristic at least approximates an actual total number or an actual demographic characteristic of the customers at the venue; and

transmitting from the central server to a customer device for display on the customer device the at least one of the total number of the customers or the demographic characteristic of the customers at the venue.