APPARATUS AND METHOD TO RECORD CUSTOMER DEMOGRAPHICS IN A VENUE OR SIMILAR FACILITY USING CAMERAS

• US 20120150586A1
• Filed: 12/13/2011
• Published: 06/14/2012
• Est. Priority Date: 12/14/2010
• Status: Abandoned Application

• Current Assignee: SceneTap LLC
• Original Assignee: SceneTap LLC
• Inventors: Harper, Joseph Cole, Doering, Marc Scott
• Application Number:
  US13/324,674
• Publication Number:
  US 20120150586A1
• Time in Patent Office: Days
• US Class Current: 705/7.33
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A venue monitoring and reporting system including a venue, a first camera located with respect to the venue so as to capture a customer entering the venue, a second camera located with respect to the venue so as to identify at least one demographic characteristic of the customer entering the venue, and a computer operating with the first and second cameras, wherein the computer and the first camera update a count of customers entering the venue, and wherein the computer and the second camera update the at least one demographic characteristic of customers entering the venue.

Claims

1. A venue monitoring and reporting system comprising:

a venue;

a first camera located with respect to the venue so as to capture a customer entering the venue;

a second camera located with respect to the venue so as to identify at least one demographic characteristic of the customer entering the venue; and

a computer operating with the first and second cameras, wherein the computer and the first camera update a count of customers entering the venue, and wherein the computer and the second camera update the at least one demographic characteristic of customers entering the venue.

2. The venue monitoring and reporting system of claim 1, wherein the computer is located at the venue or is a server computer located remotely from the venue.

3. The venue monitoring and reporting system of claim 1, the first camera located with respect to the venue so as to capture a customer leaving the venue, and wherein the computer and the first camera update a count of customers entering and leaving the venue.

4. The venue monitoring and reporting system of claim 1, wherein the venue includes an entranceway, the first camera located closer to the entranceway than the second camera.

5. The venue monitoring and reporting system of claim 1, wherein the venue includes an entranceway, and wherein the second camera is at least one of (i) located about one foot (30.5 centimeters) away from the entranceway or (ii) located from about eight feet (2.4 meters) to about fifteen feet (4.6 meters) above the floor.

6. The venue monitoring and reporting system of claim 1, wherein the venue includes an entranceway, and wherein the second camera is located from about five feet (1.5 meters) to about fifty feet (15 meters) away from the entranceway.

7. The venue monitoring and reporting system of claim 1, which includes a third camera located with respect to the venue so as to identify at least one demographic characteristic of the customer leaving the venue.

8. The venue monitoring and reporting system of claim 7, wherein the computer, the second camera and the third camera update the at least one demographic characteristic of customers entering and leaving the venue.

9. The venue monitoring and reporting system of claim 1, which includes a customer device enabled to view at least one of (i) a total count of customers at the venue based upon the updated count of customers, or (ii) at least one cumulative demographic characteristic of customers at the venue based upon the updated at least one demographic characteristic of customers entering the venue.

10. The venue monitoring and reporting system of claim 9, wherein the customer device is in operable communication with a sever computer, which is in operable communication with the computer.

11. A venue monitoring and reporting system comprising:

a venue;

a first camera located with respect to the venue so as to capture a customer entering the venue;

a first computer operating with the first camera, wherein the first computer and the first camera update a count of customers entering the venue;

a second camera located with respect to the venue so as to identify at least one demographic characteristic of the customer entering the venue; and

a second computer operating with the second camera, wherein the second computer and the second camera update the at least one demographic characteristic of customers entering the venue.

12. The venue monitoring and reporting system of claim 11, wherein at least one of (i) the first computer is housed with the first camera or (ii) the second computer is housed with the second camera.

13. The venue monitoring and reporting system of claim 11, the first camera located with respect to the venue so as to capture a customer leaving the venue, and wherein the first computer and the first camera update a count of customers entering and leaving the venue.

14. The venue monitoring and reporting system of claim 11, which includes a third computer and a third camera located with respect to the venue so as to identify at least one demographic characteristic of the customer leaving the venue, and wherein the second computer, the third computer, the second camera and the third camera update the at least one demographic characteristic of customers entering and leaving the venue.

15. The venue monitoring and reporting system of claim 11, which includes a customer device enabled to view at least one of (i) a total count of customers at the venue based upon the updated count of customers, or (ii) at least one cumulative demographic characteristic of customers at the venue based upon the updated at least one demographic characteristic of customers entering the venue.

16. Avenue monitoring and reporting system comprising:

a venue;

a sensor located with respect to the venue so as to sense a customer in a venue; and

a computer operating with the sensor, wherein the computer and the sensor upon sensing the customer (i) update a count of total customers associated with the venue, and (ii) update at least one demographic characteristic of customers associated with the venue.

17. The venue monitoring and reporting system of claim 16, wherein the sensor includes a camera that captures the customer entering the venue and identifies the at least one demographic characteristic of the customer.

18. The venue monitoring and reporting system of claim 16, wherein the sensor includes a radio frequency detector to sense the customer by detecting a signal from a mobile device of the customer.

19. The venue monitoring and reporting system of claim 16, the sensor including a radio frequency (“

RF”

) detector, the RF detector and the computer identifying at least one demographic characteristic of the customer by (i) detecting a signal from a mobile device of the customer, (ii) determining an identity of the customer based upon the information within the signal, and (iii) referencing the identity of the customer to a database including profile information associated with the customer.

20. The venue monitoring and reporting system of claim 16, which includes a customer device enabled to view at least one of (i) a count of total customers at the venue based upon the updated count of total customers, or (ii) at least one cumulative demographic characteristic of customers at the venue based upon the updated at least one demographic characteristic of customers associated with the venue.