SYSTEMS AND METHODS FOR SAVING ADVERTISEMENTS

• US 20120150591A1
• Filed: 12/14/2010
• Published: 06/14/2012
• Est. Priority Date: 12/14/2010
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: MANDYAM, Srinivas A., VEDATI, Krishna, WILLIAMS, David Lothele
• Granted Patent: US 8,630,895 B2
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Methods, machine-readable media, apparatuses and systems are provided to save electronic advertisements selected by a user. An electronic advertisement displayed with a first application of a mobile device of the user is received after selection of a save option associated with the electronic advertisement. The electronic advertisement is saved. The electronic advertisement is provided to the mobile device after receipt of a command from a second application of the mobile device. The electronic advertisements may include any type of incentive or offer, including coupons.

Claims

1. A method comprising:

receiving, via a computing device, an electronic advertisement displayed with a first application of a mobile device of a user after selection of a save option associated with the electronic advertisement;

storing, via the computing device, the electronic advertisement; and

providing, via the computing device, the electronic advertisement to the mobile device after receipt of a command from a second application of the mobile device.

2. The method of claim 1 wherein the electronic advertisement is a coupon.

3. The method of claim 1 wherein the electronic advertisement is a display advertisement.

4. The method of claim 1 wherein the providing includes transmitting the electronic advertisement for display with the second application.

5. The method of claim 1 wherein a provider of the first application is different from a provider of the second application.

6. The method of claim 1 further comprising providing the electronic advertisement for display with the first application before the receiving.

7. The method of claim 1 further comprising providing a toolkit for use in the first application to allow display of the electronic advertisement before the receiving.

8. The method of claim 7 wherein one entity is responsible for provision of the toolkit and provision of the second application.

9. The method of claim 1 wherein the second application provides an electronic business directory.

10. The method of claim 1 wherein the providing follows selection of an option to run the second application.

11. The method of claim 1 further comprising organizing a plurality of saved advertisements according to rules.

12. The method claim 1 wherein the second application displays an identifier for selection by the user to download the electronic advertisement.

13. The method of claim 1 wherein the second application maintains a display of a plurality of identifiers according to a configuration selected by the user.

14. The method of claim 1 wherein the electronic advertisement is provided by an advertising network.

15. The method of claim 1 further comprising storing a plurality of electronic advertisements organized in a wallet associated with the user.

16. A machine-readable medium that provides instructions for a processor, which when executed by the processor cause the processor to perform a method comprising:

receiving an electronic advertisement displayed with a first application of a mobile device of a user after selection of a save option associated with the electronic advertisement;

storing the electronic advertisement; and

providing the electronic advertisement to the mobile device after receipt of a command from a second application of the mobile device.

17. The machine readable medium of claim 16 wherein the electronic advertisement is a coupon.

18. The machine readable medium of claim 16 further comprising providing the electronic advertisement for display with the first application before the receiving.

19. A system comprising:

at least one computing device for;

receiving an electronic advertisement displayed with a first application of a mobile device of a user after selection of a save option associated with the electronic advertisement;

storing the electronic advertisement; and

providing the electronic advertisement to the mobile device after receipt of a command from a second application of the mobile device.

20. The system of claim 19 wherein the electronic advertisement is a coupon.