ADVERTISEMENT PROVIDING SYSTEM AND METHOD

• US 20120150595A1
• Filed: 08/19/2011
• Published: 06/14/2012
• Est. Priority Date: 12/09/2010
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: KIM, Jong-hyun, MIN, Hyun-suk, LEE, Young-sik, JEONG, Dae-yeon
• Granted Patent: US 9,251,529 B2
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Provided are an advertisement providing system and method. The advertisement providing method acquires information on a user interaction, acquires a second advertisement schedule which is generated by rescheduling a first advertisement schedule on the basis of the information on the user interaction, and provides an advertisement according to the second advertisement schedule.

Claims

1. An advertisement providing method in an advertisement display device, the advertisement providing method comprising:

acquiring information on a user interaction;

acquiring a second advertisement schedule which is generated by rescheduling a first advertisement schedule on the basis of the information on the user interaction; and

providing an advertisement according to the second advertisement schedule.

2. The advertisement providing method of claim 1, further comprising:

providing an advertisement according to the first advertisement schedule; and

changing a display mode to an indoor space model display mode,

wherein the information on the user interaction is obtained by recording the user interaction in the indoor space model display mode.

3. The advertisement providing method of claim 2, wherein the acquiring of a second advertisement schedule comprises:

logging the user interaction in the indoor space model display mode to send logging information to an advertisement providing server; and

receiving the second advertisement schedule from the advertisement providing server.

4. The advertisement providing method of claim 3, wherein the information on the user interaction comprises at least one information on a point of interest which is selected by the user until the indoor space model display mode is ended.

5. A computer-readable storage medium storing instructions, which, when executed by a processing system, causes the processing system to perform an advertisement providing method in an advertisement display device, the method comprising:

acquiring information on a user interaction;

acquiring a second advertisement schedule which is generated by rescheduling a first advertisement schedule on the basis of the information on the user interaction; and

providing an advertisement according to the second advertisement schedule.

6. An advertisement providing method in an advertisement providing server, the advertisement providing method comprising:

receiving logging information on a user interaction from an advertisement display device;

generating a second advertisement schedule by rescheduling a first advertisement schedule on the basis of the information on the user interaction; and

sending the second advertisement schedule to the advertisement display device.

7. The advertisement providing method of claim 6, further comprising sending indoor space model data when the advertisement display device requests data for displaying an indoor space model,

wherein the information on the user interaction comprises at least one information regarding a point of interest (POI) which is selected by the user in an indoor space model display mode using the indoor space model data.

8. The advertisement providing method of claim 7, wherein the generating of a second advertisement schedule comprises:

analyzing the logging information to calculate a frequency of POI use; and

realigning an order of providing advertisements which are comprised in the first advertisement schedule, according to the frequency of POI use.

9. The advertisement providing method of claim 7, wherein the generating of a second advertisement schedule comprises:

analyzing the logging information to calculate a frequency of POI use; and

changing priorities of advertisements which are comprised in the first advertisement schedule, according to the frequency of POI use.

10. A computer-readable storage medium storing instructions, which, when executed by a processing system, cause the processing system to perform an advertisement providing method in an advertisement providing server, the method comprising:

receiving logging information on a user interaction from an advertisement display device;

generating a second advertisement schedule by rescheduling a first advertisement schedule on the basis of the information on the user interaction; and

sending the second advertisement schedule to the advertisement display device.

11. An advertisement providing method in an advertisement display device, the advertisement providing method comprising:

receiving destination information from at least one mobile device;

determining one of the at least one mobile device as an advertisement target; and

providing an advertisement corresponding to a destination of the advertisement target.

12. The advertisement providing method of claim 11, further comprising receiving at least one of position information and moving direction information from the at least one mobile device,

wherein the determining of an advertisement target comprises analyzing visibility for an advertisement display on the basis of the received position information and moving direction information, and determining the advertisement target based on the analyzed visibility.

13. The advertisement providing method of claim 11, wherein the providing of an advertisement comprises determining an advertisement to be provided according to a destination category of the advertisement target.

14. The advertisement providing method of claim 13, wherein the determining of an advertisement to be provided comprises determining the advertisement for providing in further consideration of a current time.

15. A computer-readable storage medium storing instructions, which, when executed by a processing system, causes the processing system to perform an advertisement providing method in an advertisement display device, the method comprising:

receiving destination information from at least one mobile device;

determining one of the at least one mobile device as an advertisement target; and

providing an advertisement corresponding to a destination of the advertisement target.

16. An advertisement providing method using a mobile device, the advertisement providing method comprising:

sensing a peripheral advertisement display device;

measuring a current position and moving direction of the mobile device; and

sending destination information and information of the measured current position and moving direction to the advertisement display device.

17. The advertisement providing method of claim 16, further comprising performing route guidance to the destination.

18. The advertisement providing method of claim 16, wherein the information sent to advertisement display device is used in advertisement scheduling of the advertisement display device.

19. A computer-readable storage medium storing instructions, which, when executed by a processing system, causes the processing system to perform an advertisement providing method using a mobile device, the method comprising:

sensing a peripheral advertisement display device;

measuring a current position and moving direction of the mobile device; and

sending destination information and information of the measured current position and moving direction to the advertisement display device.