SYSTEM AND METHOD FOR REWARDING CUSTOMER LOYALTY IN A MOBILE ENVIRONMENT

• US 20120150606A1
• Filed: 11/10/2011
• Published: 06/14/2012
• Est. Priority Date: 11/10/2010
• Status: Active Grant

• Current Assignee: mobiTeris, Inc.
• Original Assignee: mobiTeris, Inc.
• Inventors: Navar, Murgesh, McMullen, George
• Granted Patent: US 8,880,421 B2
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 20/027 involving a payment switch or gateway
• CPC Class Codes: G06Q 20/3223 Realising banking transactions through M-devices
• CPC Class Codes: G06Q 20/3829 involving key management
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04L 63/107 wherein the security policies are location-dependent, e.g. entities privileges depend on current location or allowing specific operations only from locally connected terminals

Abstract

A customer reward service may reward customers who show or are expected to show frequent patronage to a provider of a good or service. The type of reward given to a customer may depend on a variety of factors including the real-time location of the customer, registration or profile data, or other pertinent data provided by or about the customer including the customer'"'"'s purchasing history or the customer'"'"'s social interactions. By collecting and considering a variety of data associated with a customer, a business may provide rewards and incentives tailored to the customer thus improving the ability of the business to better attract and retain customers.

Claims

1. A method for rewarding customer loyalty, comprising:

receiving a parameter from a computing device associated with a user;

executing instructions stored in memory, wherein execution of the instructions by a processor;

updates a user profile based on the parameter, the profile previously created by the user and stored in memory, and

matches the parameter with an offer for user redemption, the offer associated with a good or service offered by a vendor;

selecting an offer to present to the user for user redemption; and

transmits the offer to the computing device.

2. The method of claim 1, wherein the offer is generated in real-time.

3. The method of claim 1, wherein the offer is selected from a series of available offers by the vendor.

4. The method of claim 1, wherein the parameter is a real-time location of the computing device.

5. The method of claim 1, wherein the parameter is information stored in a user profile of a second user in the network, the user being communicatively coupled to the second user, and wherein the information indicates a preference by the second user for a good or service offered by the vendor.

6. The method of claim 1, wherein the parameter is indicia of redemption of an offer received by the user.

7. The method of claim 1, wherein the parameter is indicia of a purchase or transaction previously completed with the vendor.

8. The method of claim 1, wherein the parameter is indicia of a purchase or transaction previously completed with a second vendor offering a good or service similar to the good or service offered by the vendor.

9. The method of claim 1, wherein the parameter is user feedback about the vendor.

10. The method of claim 1, wherein the parameter is user feedback about the good or service offered by the vendor.

11. The method of claim 1, wherein the offer is based on information stored in the user profile, the information indicating a preference by the user for the vendor.

12. The method of claim 1, wherein the offer is based on information stored in the user profile, the information indicating a preference by the user for the good or service offered by vendor.

13. The method of claim 1, wherein the offer is a coupon for a good or service offered by the vendor.

14. The method of claim 1, wherein the offer is a scratch card.

15. The method of claim 1, wherein the execution of instructions by the processor further tracks the generated offer received by the user.

16. The method of claim 1, wherein the execution of instructions by the processor further generates a notification regarding a special event or sale hosted by the vendor and transmits the notification to the computing device.

17. The method of claim 1, further comprising sending the offer to a second user in the network.

18. A system for rewarding customer loyalty, comprising:

memory that stores a user parameter, and a user profile; and

an application server that;

updates the user profile based on the parameter, the profile previously created by the user and stored in memory,

matches the parameter with an offer for user redemption, the offer associated with a good or service offered by a vendor,

selects an offer to present to the user for user redemption, and

transmits the offer to a computing device.

19. A non-transitory computer-readable storage medium having embodied there on a program, the program being executable by a processor to perform a method for rewarding customer loyalty, the method comprising:

receiving a parameter from a user;

updating a user profile based on the parameter, the profile previously created by the user;

matching the parameter with an offer for user redemption, the offer associated with a good or service offered by a vendor;

selecting an offer based to present to the user for user redemption; and

transmitting the offer to the user.