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SYSTEM AND METHOD FOR REWARDING CUSTOMER LOYALTY IN A MOBILE ENVIRONMENT

  • US 20120150606A1
  • Filed: 11/10/2011
  • Published: 06/14/2012
  • Est. Priority Date: 11/10/2010
  • Status: Active Grant
First Claim
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1. A method for rewarding customer loyalty, comprising:

  • receiving a parameter from a computing device associated with a user;

    executing instructions stored in memory, wherein execution of the instructions by a processor;

    updates a user profile based on the parameter, the profile previously created by the user and stored in memory, andmatches the parameter with an offer for user redemption, the offer associated with a good or service offered by a vendor;

    selecting an offer to present to the user for user redemption; and

    transmits the offer to the computing device.

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