SYSTEM AND METHOD FOR RESPONDING TO APERIODIC INFORMATION REQUESTS FROM USERS OF PERSONAL COMMUNICATION DEVICES BY PROVIDING TARGETED ADVERTISEMENTS
First Claim
1. A computer-implemented method for responding to information requests from users of personal communication devices, the method comprising:
- (a) receiving at a central host site from said users of said personal communication devices via an electronic network, a plurality of aperiodic request messages including information requests;
(b) responding to the information requests at said central host site by;
a. parsing the information requests in each request message to identify a content category and a content type; and
b. parsing each request message to identify a geographical position of said user making said information request and a time of day associated with said information request;
(c) determining appropriate advertising themes from said request messages based on said identified content category, content type and at least one of said geographical position of said user making said request and said time of day associated with said information request;
(d) accessing a first content source to identify and retrieve content responsive to said information request according to said identified content category and content type;
(e) accessing at least one second content source to retrieve at least one of a targeted advertisement and sponsorship indicia, wherein said targeted advertisement and sponsorship indicia is based on said determined appropriate advertising themes;
(f) incorporating the retrieved content and the at least one of said targeted advertisement and sponsorship indicia in a response message; and
(g) transmitting the response message from the central host site to the users making said requests via said electronic network.
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Accused Products
Abstract
There are provided methods and systems for responding to aperiodic information requests from users of personal communication devices, such as mobile telephones and more particularly cellular telephones. In one embodiment, information requests issued from a plurality of user'"'"'s cellular telephones are received and processed at a central host site. Processing comprises parsing the user requests to determine the content and category type of the request and retrieving relevant content configured as a sequence of images (frames), referred to as a “video strip”. When a user plays back a video strip on his or her personal communication device, the sequence of images appear on the user'"'"'s display as a sequence of still images, played back at a slow rate, unlike conventional movie playback frame rates.
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Citations
24 Claims
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1. A computer-implemented method for responding to information requests from users of personal communication devices, the method comprising:
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(a) receiving at a central host site from said users of said personal communication devices via an electronic network, a plurality of aperiodic request messages including information requests; (b) responding to the information requests at said central host site by; a. parsing the information requests in each request message to identify a content category and a content type; and b. parsing each request message to identify a geographical position of said user making said information request and a time of day associated with said information request; (c) determining appropriate advertising themes from said request messages based on said identified content category, content type and at least one of said geographical position of said user making said request and said time of day associated with said information request; (d) accessing a first content source to identify and retrieve content responsive to said information request according to said identified content category and content type; (e) accessing at least one second content source to retrieve at least one of a targeted advertisement and sponsorship indicia, wherein said targeted advertisement and sponsorship indicia is based on said determined appropriate advertising themes; (f) incorporating the retrieved content and the at least one of said targeted advertisement and sponsorship indicia in a response message; and (g) transmitting the response message from the central host site to the users making said requests via said electronic network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A non-autonomous system for responding to information requests from users of personal communication devices, the system comprising:
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at least one processor; a memory connected to the at least one processor and storing instructions for operating the at least one processor to perform the steps of; (a) receiving at a central host site from said users of said personal communication devices via an electronic network, a plurality of aperiodic request messages including information requests; (b) responding to the information requests at said central host site by; c. parsing the information requests in each request message to identify a content category and a content type; and d. parsing each request message to identify a geographical position of said user making said information request and a time of day associated with said information request; (b) determining appropriate advertising themes from said request message based on said identified content category, content type and at least one of said identified geographical position of said user making said request and said demographic of said user making said request and said time of day associated with said information request; (d) accessing a first content source to identify and retrieve content responsive to said information request according to said identified content category and content type; (e) accessing at least one second content source to retrieve at least one of a targeted advertisement and sponsorship indicia, wherein said targeted advertisement and sponsorship indicia is based on said determined appropriate advertising themes; (f) incorporating the retrieved content and the at least one of said targeted advertisement and sponsorship indicia in a response message, and (g) transmitting the response message from the central host site to the users making said requests via said electronic network. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification