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SYSTEM AND METHOD FOR RESPONDING TO APERIODIC INFORMATION REQUESTS FROM USERS OF PERSONAL COMMUNICATION DEVICES BY PROVIDING TARGETED ADVERTISEMENTS

  • US 20120150608A1
  • Filed: 12/23/2011
  • Published: 06/14/2012
  • Est. Priority Date: 05/23/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method for responding to information requests from users of personal communication devices, the method comprising:

  • (a) receiving at a central host site from said users of said personal communication devices via an electronic network, a plurality of aperiodic request messages including information requests;

    (b) responding to the information requests at said central host site by;

    a. parsing the information requests in each request message to identify a content category and a content type; and

    b. parsing each request message to identify a geographical position of said user making said information request and a time of day associated with said information request;

    (c) determining appropriate advertising themes from said request messages based on said identified content category, content type and at least one of said geographical position of said user making said request and said time of day associated with said information request;

    (d) accessing a first content source to identify and retrieve content responsive to said information request according to said identified content category and content type;

    (e) accessing at least one second content source to retrieve at least one of a targeted advertisement and sponsorship indicia, wherein said targeted advertisement and sponsorship indicia is based on said determined appropriate advertising themes;

    (f) incorporating the retrieved content and the at least one of said targeted advertisement and sponsorship indicia in a response message; and

    (g) transmitting the response message from the central host site to the users making said requests via said electronic network.

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