SYSTEM AND METHOD FOR THE PRESENTATION OF ADVERTISEMENTS
First Claim
Patent Images
1. A system for the presentation of at least one advertisement message to viewers of at least one website, the system comprising:
- a processor; and
a storage device in communication with the processor, the storage device including instructions that, when executed by the processor, enable the processor to perform a method comprising the steps of;
presenting an advertisement message on the website to one or more viewers browsing the website, the advertisement messages being presented for a fee according to a pricing model that includes a performance-based pricing incentive for an entity,storing, in the storage device, a record of a viewer'"'"'s action associated with the advertisement message, andawarding, based at least in part on the record, the performance-based pricing incentive.
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Abstract
A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser'"'"'s web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.
26 Citations
20 Claims
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1. A system for the presentation of at least one advertisement message to viewers of at least one website, the system comprising:
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a processor; and a storage device in communication with the processor, the storage device including instructions that, when executed by the processor, enable the processor to perform a method comprising the steps of; presenting an advertisement message on the website to one or more viewers browsing the website, the advertisement messages being presented for a fee according to a pricing model that includes a performance-based pricing incentive for an entity, storing, in the storage device, a record of a viewer'"'"'s action associated with the advertisement message, and awarding, based at least in part on the record, the performance-based pricing incentive. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method of populating a web page with at least one advertisement message, the method comprising:
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receiving a request over an electronic network for advertisement messages; storing information regarding viewer interactions with a particular advertisement message; determining whether to distribute the particular advertisement message in response to the request based on a pricing model and the stored information regarding the viewer interactions with the particular advertisement message, the determination including a determination of whether to reduce the cost of the particular advertisement message to an entity; and providing the particular advertisement message based on the determination. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A computer-implemented method of using a computer system to sell electronic advertising space to an entity, the computer system connected to an electronic network, the method comprising:
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measuring one or more variables associated with a plurality of advertisements, the advertisements of the plurality being displayed in one or more locations accessible over the electronic network by one or more computers, the variables selected from a group of variables comprising;
quantity of clicks on a displayed advertisement, quantity of impressions of a displayed advertisement, click-through rate, and average cost per click on a displayed advertisement; andreducing at least a portion of the cost of a first advertisement of the plurality to the entity if one or more of said measured variables associated with the first advertisement indicates that the first advertisement has performed better than at least one other advertisement of the plurality, the first advertisement being associated with an advertising campaign of the entity, wherein the reduction in the cost to the entity of the first advertisement comprises reducing the cost per click on the displayed advertisement. - View Dependent Claims (19, 20)
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Specification