System and Method for Booking an Advertisement to an Impression Using a Targeting Dimension Dictionary
First Claim
1. A computer-implemented method for booking one or more advertisements to an impression using a targeting dimension dictionary, the method comprising:
- constructing, in memory, the targeting dimension dictionary using a targeting dimension dictionary schema, the targeting dimension dictionary schema comprising at least one of, a targeting dimension object, a dimension attribute type object, an application attribute type object; and
retrieving, in a computer, the targeting dimension dictionary for booking the one or more advertisements to the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary.
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Abstract
A system and method for booking targeted internet advertisements to web page impressions using a targeting dimension dictionary. The method commences by constructing a targeting dimension dictionary using a dictionary schema such as an XML DTD or other schema language, then retrieving the targeting dimension dictionary to book the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary. Such target predicates are used to match (i.e. satisfying the target predicate) an advertisement to the impression. The targeting dimension dictionary comprises a targeting dimension object, a targeting dimension attribute type object, and an application attribute type object. Dimension attribute type objects can include a segment definition for codifying sets or ranges of values. Such a targeting dimension dictionary can be accessed by various tools used in internet advertising campaigns for targeting based on predicates.
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Citations
20 Claims
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1. A computer-implemented method for booking one or more advertisements to an impression using a targeting dimension dictionary, the method comprising:
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constructing, in memory, the targeting dimension dictionary using a targeting dimension dictionary schema, the targeting dimension dictionary schema comprising at least one of, a targeting dimension object, a dimension attribute type object, an application attribute type object; and retrieving, in a computer, the targeting dimension dictionary for booking the one or more advertisements to the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary. - View Dependent Claims (2, 3, 4, 5, 6)
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7. An advertising server network for booking one or more advertisements to an impression using a targeting dimension dictionary, comprising:
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a module, comprising at least one processor and memory, for constructing the targeting dimension dictionary using a targeting dimension dictionary schema, the targeting dimension dictionary schema comprising at least one of, a targeting dimension object, a dimension attribute type object, an application attribute type object; and a module, comprising at least one processor and memory, for retrieving the targeting dimension dictionary for booking the one or more advertisements to the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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14. A computer readable medium comprising a set of instructions which, when executed by a computer, cause booking of one or more advertisements to an impression using a targeting dimension dictionary, said instructions for:
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constructing, in memory, the targeting dimension dictionary using a targeting dimension dictionary schema, the targeting dimension dictionary schema comprising at least one of, a targeting dimension object, a dimension attribute type object, an application attribute type object; and retrieving, in a computer, the targeting dimension dictionary for booking one or more advertisements to the impression using a target predicate wherein the target predicate is constructed at least in part using the targeting dimension dictionary. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification