Real Time User Activity-Driven Targeted Advertising System

• US 20120150645A1
• Filed: 12/14/2010
• Published: 06/14/2012
• Est. Priority Date: 12/14/2010
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Vedati, Krishna, Williams, David Lothele, Mandyam, Srinivas A.
• Granted Patent: US 8,645,209 B2
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system and method of delivering an advertisement to a target market, may comprise with at least one computing device, collecting data relating to consumer information gathering (accessing activity); analyzing the data relating to consumer information gathering, to determine a consumer interest trend; utilizing the consumer interest trend to define a target advertising market; and utilizing at least one communications channel delivering a selected advertisement related to the target advertising market to user devices within the target advertising market.

Claims

1. A method of delivering a selected advertisement to a target advertising market, comprising:

with at least one computing device, collecting data relating to consumer information gathering;

analyzing, via the least one computing device, the data relating to consumer information gathering to determine an indication of consumer interest;

defining, via the at least one computing device, the target advertising market utilizing the indication of consumer interest; and

delivering, via a communication channel, the selected advertisement related to the target advertising market to user devices within the target advertising market.

2. The method as claimed in claim 1, further comprising:

defining the target advertising market comprises defining the target market at least by presence of a selected user device within the target market and a selected time period.

3. The method of claim 1, further comprising:

defining the target advertising market comprises defining the target advertising market at least by information regarding a selected user device user, other than presence of the selected user device within the target advertising market, and collected prior to the time of defining the target advertising market.

4. The method of claim 1, wherein:

the data relating to consumer information gathering comprises consumers using user devices identifiable to a consumer location to search on the Internet for a selected topic.

5. The method of claim 1, wherein:

the at least one selected communications channel is capable of being used to deliver the selected advertisement only to user devices within the target advertising market.

13. The method of claim 1, further comprising:

the at least one computing device defining the target advertising market at least by information regarding a selected user device user, other than presence of the selected user device within the target advertising market, and collected prior to defining the target advertising market.

6. A non-transitory computer readable storage medium storing instructions for delivering a selected advertisement to a target advertising market, the instructions when executed by a computing device, perform a method comprising:

collecting data relating to consumer information gathering;

analyzing the data relating to consumer information gathering to determine an indication of consumer interest;

defining the target advertising market utilizing the indication of consumer interest; and

in cooperation with at least one communications channel, delivering a selected advertisement related to the target advertising market to user devices within the target advertising market.

7. The non-transitory computer readable storage medium of claim 6, wherein the method further comprises:

defining the target advertising market defines the target advertising market at least by presence of a selected user device within the target market and a selected time period.

8. The non-transitory computer readable storage medium of claim 6, wherein the method further comprises:

defining the target advertising market defines the target advertising market at least by information regarding a selected user of a user device, other than presence of the selected user device within the target advertising market, and collected prior to the time of defining the target advertising market.

9. The non-transitory computer readable storage medium of claim 6, wherein:

the data relating to consumer information gathering comprises consumers using user devices identifiable to a consumer location to search on the Internet for a selected topic.

10. The non-transitory computer readable medium of claim 6, wherein:

the at least one selected communications channel is capable of being used to deliver the selected advertisement only to user devices within the target advertising market.

11. A system for delivering a selected advertisement to a target market, comprising:

a computing device executing computing device instructions to;

collect data relating to consumer information gathering;

analyze the data relating to consumer information gathering to determine an indication of consumer interest;

define a target advertising market utilizing the indication of consumer interest; and

via at least one communications channel delivering a selected advertisement related to the target advertising market to user devices within the target advertising market.

12. The system as claimed in claim 11, further comprising:

defining the target advertising market comprises defining the target advertising market at least by presence of a selected user device within the target advertising market and a selected time period.

14. The system as claimed in claim 11, wherein:

the data relating to consumer information gathering comprises consumers using user devices identifiable to a consumer location to search on the Internet for a selected topic.

15. The system as claimed in claim 11, wherein:

the at least one selected communications channel is capable of being used to deliver the selected advertisement only to user devices within the target advertising market.