AUTOMATIC ADVERTISEMENT GENERATION BASED ON USER EXPRESSED MARKETING TERMS

• US 20120150650A1
• Filed: 12/08/2010
• Published: 06/14/2012
• Est. Priority Date: 12/08/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Zahand, Brannon
• Application Number:
  US12/963,348
• Publication Number:
  US 20120150650A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Generation of an advertisement for one or more users based on user expression of a marketing term captured while viewing multimedia content is described. A marketing term is one or more words linked to a product or service. Marketing terms are downloaded to a computer system which is communicatively coupled to an audiovisual capture device to capture image and audio data of users viewing or interacting with multimedia content. The one or more users are identified via the capture data, and a count of the number of instances a marketing term is expressed is updated. The count is part of term context data such as demographic data from user profile data. The term context data is transmitted to a remote computer system for marketing analysis. An advertisement is selected for communication to a designated user based on the term context data.

Claims

1. A computer-implemented method for generating an advertisement for one or more users based on user expression of a marketing term captured while viewing multimedia content comprising:

identifying one or more users viewing the multimedia content on a display communicatively coupled to a computer system;

detecting the marketing term expressed by the one or more users in live capture data;

updating term context data including a count of the number of times the marketing term has been expressed by the one or more users;

transmitting the term context data including the count to a remote computer system;

identifying an advertisement based on the term context data for communication to one or more designated users; and

communicating the advertisement to the one or more designated users.

2. The computer-implemented method of claim 1 wherein

detecting the marketing term expressed by a user in capture data from an audiovisual capture device communicatively coupled to a computer system further comprises

detecting the marketing term in live audio data received via an audio input device communicatively coupled to the computer system.

3. The method of claim 1 wherein:

communicating the advertisement to the one or more designated users further comprises displaying an advertisement on the audiovisual device responsive to detecting the marketing term.

4. The method of claim 3 wherein:

displaying an advertisement on the audiovisual device responsive to detecting the marketing term further comprises;

displaying the advertisement within an executing game application.

5. The method of claim 2, wherein:

the detecting the marketing term in audio data received via the audio device communicatively coupled to the computer system further comprises a processor under the control of speech recognition software identifying the marketing term based on one or more marketing terms stored in the memory.

6. The method of claim 1, wherein the term context data further comprises non-identifying demographic data from the user profile of the user who expressed the marketing term.

7. The method of claim 6, wherein:

transmitting the term context data including the count to the remote computer system further comprises

transmitting non-identifying demographic data from the user profile of the user who expressed the marketing term to the remote computer system; and

transmitting non-identifying demographic data of any other users having user profiles present in a time period in which the marketing term was expressed to the remote computer system.

8. The method of claim 1, wherein the term context data further comprises at least one of the group consisting of the following:

whether the term was expressed during a game;

one or more time intervals between the term being expressed during an instance of execution of a multimedia application;

one or more time intervals between the term being expressed by each user during an instance of execution of a multimedia application;

which other users were present in the vicinity when the term was expressed;

whether the user was alone when the term was expressed; and

the location of the user when the user expressed the term.

9. The method of claim 1, wherein:

updating term context data including a count of the number of times the marketing term has been expressed by the one or more users further comprises;

determining whether the term expressed has the meaning of the marketing term based on term context data.

10. The method of claim 9, wherein:

the term context data used as a basis for determining whether the term expressed has the meaning of the marketing term is one of the group consisting of;

secondary words expressed within in a time period of the term spoken;

demographic data from user profile data for the user who expressed the term; and

demographic data from user profile data for other users present when the user expressed the term.

11. The method of claim 1, wherein:

detecting the marketing term expressed by the one or more users in live capture data from the audiovisual capture device communicatively coupled to the computer system further comprises

detecting the marketing term in a sign gesture captured via an image capture device of the audiovisual capture device communicatively coupled to the computer system.

12. A computer-implemented system for generating an advertisement for one or more users based on user expression of a marketing term comprising:

an audio input device communicatively coupled to a multimedia computer system to receive live audio signals from the one or more users in the vicinity of the audio device;

the vicinity of the audio device is a location where the one or more users has an expectation of privacy;

the multimedia computer system being communicatively coupled to a remote computer system for receiving one or more marketing terms from the remote system and for sending term context data to the remote computer system;

the multimedia computer system having a memory for storing the one or more marketing terms and a user profile for each respective user of a multimedia application;

the memory storing speech recognition software for receiving audio stream data of the live audio signals and for identifying whether the one or more marketing terms have been spoken in the audio stream data;

a processor of the multimedia computer system updating term context data in the memory, the term context data including a count for each marketing term of the number of times the term was spoken during execution of a multimedia application; and

the processor causing display of an advertisement based on the term context data

13. The system of claim 12 further comprising:

software stored in the memory which when executing on the processor retrieves non-identifying demographics data from the user profile of each user who spoke the marketing term and sends the non-identifying demographics data in the term context data.

14. The system of claim 12 further comprising:

the processor under the control of software receives video data including an advertisement from the remote computer system to display within the executing multimedia application; and

the processor updates the executing application to include the video data including the advertisement.

15. One or more computer storage media having stored thereon instructions which when executed by a processor cause the processor to perform a method for generating an advertisement for one or more users based on user expression of a marketing term, the method comprising:

detecting a marketing term in streaming audio data representing real-time speech received via an audio input device communicatively coupled to a computer system with a display;

updating a count of the marketing term in a user profile of a user in a vicinity of the audio device when the term was spoken, the user profile being stored in a memory of the computer system;

transmitting term context data including the count of the marketing term to a remote computer system; and

communicating an advertisement to one or more users based on the term context data.

16. The one or more computer storage media of claim 15 wherein communicating the advertisement to one or more users based on the term context data further comprises:

displaying an advertisement on the display in real-time responsive to detecting the marketing term.

17. The one or more computer storage media of claim 16 wherein displaying an advertisement on the display in real-time responsive to detecting the marketing term further comprises:

displaying an advertisement of a merchant location based on geographic location data in the user profiles of one or more users interacting with a multimedia application when the term was spoken.

18. The one or more computer storage media of claim 17 wherein displaying an advertisement on the display in real-time responsive to detecting the marketing term further comprises:

displaying an advertisement of a merchant location based on geographic location data of the computer system on which a multimedia application is executing, the geographic data being determined based on geographic data from the user profiles of one or more users interacting with the multimedia application when the term was spoken.

19. The one or more computer storage media of claim 16 wherein communicating an advertisement to the one or more users based on the term context data further comprises:

sending an advertisement to the user based on the term context data via an electronic messaging form of communication based on electronic contact information in the user profile of the user.

20. The one or more computer storage media of claim 19 wherein the user communicating an advertisement to the one or more users based on the term context data further comprises:

sending an advertisement to another user of the one or more users linked to the profile of the user who spoke the term but who was not present when the term was spoken based on term context data of the term spoken by the user.