System and Method to Enable any Internet-Compatible Advertisement to be Fully Shareable to a Wide Variety of Social Media Networks and Platforms

• US 20120150661A1
• Filed: 12/06/2011
• Published: 06/14/2012
• Est. Priority Date: 12/06/2010
• Status: Abandoned Application

• Current Assignee: Ador, Inc. (LightInTheBox Holding Co., Ltd.)
• Original Assignee: Lockerz, Inc. (LightInTheBox Holding Co., Ltd.)
• Inventors: Bortnik, Michal, Mooney, Stephen, DeStein, Bill, Zhu, Qinchao
• Application Number:
  US13/312,235
• Publication Number:
  US 20120150661A1
• Time in Patent Office: Days
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and method for creating shareable Internet-based advertisements includes an administration console receiving data related to an Internet-based advertisement, and configuring an overlay to provide on top of the Internet-based advertisement. A database operatively connected to the administration console stores data and code related to the overlay and the Internet-based advertisement. A share tag is applied to the Internet-based advertisement. Upon activation of the share tag, a share tag server retrieves the stored data and code and displays the overlay on the Internet-based advertisement as an expanded share tag. Upon activation of a share feature on the expanded share tag, the share tag server provides, to a desired social media network server, the stored data needed to display the Internet-based advertisement on the user'"'"'s social media network page. The Internet-based advertisement is displayed on the user'"'"'s social media network page, and may be further shared by others.

Claims

1. A system for creating shareable Internet-based advertisements comprising:

an administration console receiving data related to an Internet-based advertisement from a client, the administration console configuring an overlay to provide on top of the Internet-based advertisement;

a database operatively connected to the administration console for storing the data and code related to the overlay and the Internet-based advertisement, wherein the administration console generates a share tag that is applied to the Internet-based advertisement, the share tag comprising a script reference pointing to the stored data and code stored in the database; and

at least one share tag server retrieving the stored data and code and displaying the overlay on the Internet-based advertisement as an expanded share tag upon a user activating the share tag of the Internet-based advertisement published on a content website,

wherein, upon the user activating a share feature on the expanded share tag, the at least one share tag server provides, to a desired social media network server, the stored data needed to display the Internet-based advertisement on the user'"'"'s social media network page.

2. The system of claim 1, wherein the Internet-based advertisement is displayed on the user'"'"'s social media network page.

3. The system of claim 1, wherein the data and code relating to the overlay comprises text and image data for generating the overlay as the expanded share tag and code for executing the overlay as the expanded share tag on the content website.

4. The system of claim 3, wherein the code comprises JavaScript.

5. The system of claim 1, wherein the Internet-based advertisement includes a publisher tag, an ad tag and a creative file, and wherein the share tag is applied to the publisher tag or the ad tag of the Internet-based advertisement.

6. The system of claim 5, wherein the stored data and code relating to the overlay are readily modifiable without requiring modification of the creative file of the Internet-based advertisement.

7. The system of claim 1, wherein the share tag is activated by a user hovering a pointer over the share tag or clicking on the share tag provided on the Internet-based advertisement.

8. The system of claim 1, wherein the stored data and code relating to the overlay are readily modifiable without requiring modification of a creative file of the Internet-based advertisement.

9. The system of claim 1, wherein the share tag is applied to the Internet-based advertisement as a position other than a creative file of the Internet-based advertisement.

10. A method for creating shareable Internet-based advertisements comprising the steps of:

receiving, at an administration console, data related to an Internet-based advertisement from a client;

configuring, by the administration console, an overlay to provide on top of the Internet-based advertisement;

storing data and code relating to the overlay and the Internet-based advertisement in a database;

generating a script reference as a share tag, the share tag pointing to the stored data and code stored in the database;

applying the share tag to the Internet-based advertisement;

upon activating, by a user, the share tag in the Internet-based advertisement published on a content website, retrieving the stored data and code from the database to display the overlay as an expanded share tag on the content website;

upon selecting, by a user, a share feature in the expanded share tag, retrieving, by a desired social media network server, the stored data needed to display the Internet-based advertisement on the user'"'"'s social media network page; and

displaying the Internet-based advertisement on the user'"'"'s social media network page.

11. The method of claim 10, wherein the Internet-based advertisement includes a publisher tag, an ad tag and a creative file, and wherein the share tag is applied to the publisher tag or the ad tag of the Internet-based advertisement.

12. The method of claim 11, wherein the stored data and code relating to the overlay are readily modifiable without requiring modification of the creative file of the Internet-based advertisement.

13. The method of claim 10, wherein the data and code relating to the overlay comprises text and image data for generating the overlay as the expanded share tag and code for executing the overlay as the expanded share tag on the content website.

14. The method of claim 13, wherein the code comprises JavaScript.

15. The method of claim 10, wherein the stored data and code for displaying the overlay as the expanded share tag on the content website are retrieved from the database via at least one share tag server associated with the database.

16. The method of claim 10, wherein the stored data, including the share tag as the script reference, needed to display the Internet-based advertisement on the user'"'"'s social media network page are retrieved from the database via at least one share tag server associated with the database.

17. A method for creating shareable Internet-based advertisements comprising the steps of:

adding, by an administration console, a share tag as a script reference to an existing Internet-based advertisement;

storing, in a database, data and code relating to the Internet-based advertisement and an overlay to provide on top of the Internet-based advertisement when the share tag is activated, the share tag pointing to the stored data and code;

upon activating, by a user, the share tag in the Internet-based advertisement published on a content website, retrieving the stored data and code from the database to display the overlay as an expanded share tag on the content website;

upon selecting, by a user, a share feature in the expanded share tag, retrieving, by a desired social media network server, the stored data from the database needed to display the Internet-based advertisement on the user'"'"'s social media network page; and

displaying the Internet-based advertisement on the user'"'"'s social media network page.

18. The method of claim 17, wherein the stored data and code relating to the overlay are readily modifiable without requiring modification of a creative file of the Internet-based advertisement.

19. The method of claim 17, wherein the data and code relating to the overlay comprises text and image data for generating the overlay as the expanded share tag and code for executing the overlay as the expanded share tag on the content website.

20. The method of claim 19, wherein the code comprises JavaScript.

21. The method of claim 17, wherein the stored data and code for displaying the overlay as the expanded share tag on the content website are retrieved from the database via at least one share tag server associated with the database, and wherein the stored data, including the share tag as the script reference, needed to display the Internet-based advertisement on the user'"'"'s social media network page are retrieved from the database via at least one share tag server associated with the database.