ADVERTISEMENT DELIVERY SYSTEM WITH LOCATION BASED CONTROLLED PRIORITY MECHANISM AND METHOD OF OPERATION THEREOF

• US 20120150853A1
• Filed: 12/10/2010
• Published: 06/14/2012
• Est. Priority Date: 12/10/2010
• Status: Active Grant

• Current Assignee: TeleNav Incorporated
• Original Assignee: TeleNav Incorporated
• Inventors: Tang, Ky
• Granted Patent: US 11,113,288 B2
• Time in Patent Office: Days
• US Class Current: 707/728
• CPC Class Codes: G06F 16/24575 using context

Abstract

A method of operation of an advertisement delivery system includes: receiving a selection for a category of interest; generating search results for the selection, the search results based on a current location for locating a device providing the selection; generating a weighted distance based on distances of the search results from the current location; generating a weighted relevancy based on relative matches of the search results and the selection; generating a weighted customization with the search results sharing a common attribute that is predefined; and delivering a notification from the search results by an aggregation of the weighted distance, the weighted relevancy, and the weighted customization, the aggregation meeting or exceeding a threshold for displaying on the device.

Claims

1. A method of operation of an advertisement delivery system comprising:

receiving a selection for a category of interest;

generating search results for the selection, the search results based on a current location for locating a device providing the selection;

generating a weighted distance based on distances of the search results from the current location;

generating a weighted relevancy based on relative matches of the search results and the selection;

generating a weighted customization with the search results sharing a common attribute that is predefined; and

delivering a notification from the search results by an aggregation of the weighted distance, the weighted relevancy, and the weighted customization, the aggregation meeting or exceeding a threshold for displaying on the device.

2. The method as claimed in claim 1 wherein generating the weighted distance includes prioritizing the distances of the search results from the current location over the relative matches, the common attribute, or a combination thereof.

3. The method as claimed in claim 1 wherein generating the weighted relevancy includes prioritizing the relative matches of the search results and the selection over the distances, the common attribute, or a combination thereof.

4. The method as claimed in claim 1 wherein generating the weighted customization includes prioritizing the common attribute shared by the search results over the distances, the relative matches, or a combination thereof.

5. The method as claimed in claim 1 further comprising calculating the aggregation based on the weighted distance, weighted relevancy, and the weighted customization includes:

generating a distance priority for prioritizing the distances;

generating a relevancy priority for prioritizing the relative matches; and

generating a customization priority for prioritizing the common attribute.

6. A method of operation of an advertisement delivery system comprising:

receiving a selection for a category of interest;

generating search results for the selection, the search results based on a current location for locating a device providing the selection;

generating a weighted distance based on distances of the search results from the current location;

generating a weighted relevancy based on relative matches of the search results and the selection;

generating a weighted customization with the search results sharing a common attribute that is predefined;

calculating an aggregation based on the weighted distance, the weighted relevancy, and the weighed customization; and

delivering a notification from the search results based on the aggregation meeting or exceeding a threshold for displaying on the device.

7. The method as claimed in claim 6 wherein generating the weighted customization includes selecting the common attribute out of multiple predefined attributes for the weighted customization.

8. The method as claimed in claim 6 further comprising:

generating a history of the aggregation previously calculated;

tracking an acceptance trend of the notification; and

wherein generating the weighted customization includes applying the acceptance trend, the history, or a combination thereof for further generating the weighted customization.

9. The method as claimed in claim 6 wherein:

generating the weighted distance includes adjusting a distance priority;

generating the weighted relevancy includes adjusting a relevancy priority; and

generating the weighted customization includes adjusting a customization priority.

10. The method as claimed in claim 6 further comprising:

receiving a notification acceptance; and

selecting a destination based on the notification acceptance.

11. An advertisement delivery system comprising:

an entry module for receiving a selection for a category of interest;

a search result generator module, coupled to the entry module, for generating search results for the selection, the search results based on a current location for locating a device providing the selection;

a weighted distance generator module, coupled to the search result generator module, for generating a weighted distance based on distances of the search results from the current location;

a weighted relevancy generator module, coupled to the search result generator module, for generating a weighted relevancy based on relative matches of the search results and the selection;

a weighted customization generator module, coupled to the search result generator module, for generating a weighted customization with the search results sharing a common attribute that is predefined; and

a delivery module, coupled to the weighted customization generator module, for delivering a notification from the search results by an aggregation of the weighted distance, the weighted relevancy, and the weighted customization, the aggregation meeting or exceeding a threshold for displaying on the device.

12. The system as claimed in claim 11 wherein the weighted distance generator module is for prioritizing the distances of the search results from the current location over the relative matches, the common attribute, or a combination thereof.

13. The system as claimed in claim 11 wherein the weighted relevancy generator module is for prioritizing the relative matches of the search results and the selection over the distances, the common attribute, or a combination thereof.

14. The system as claimed in claim 11 wherein the weighted customization generator module is for prioritizing the common attribute shared by the search results over the distances, the relative matches, or a combination thereof.

15. The system as claimed in claim 11 wherein the delivery module is for calculating the aggregation based on the weighted distance, weighted relevancy, and the weighted customization includes:

a distance priority generator module, coupled to the entry module, for generating a distance priority for prioritizing the distances;

a relevancy priority generator module, coupled to the entry module, for generating a relevancy priority for prioritizing the relative matches; and

a customization priority generator module, coupled to the entry module, for generating a customization priority for prioritizing the common attribute.

16. The system as claimed in claim 11 further comprising an aggregator module, coupled to the weighted customization generator module, for calculating an aggregation based on the weighted distance, the weighted relevancy, and the weighed customization.

17. The system as claimed in claim 16 wherein the weighted customization generator module is for selecting the common attribute out of multiple predefined attributes for the weighted customization.

18. The system as claimed in claim 16 further comprising:

a delivery determination module, coupled to the aggregator module, for generating a history of the aggregation previously calculated;

a tracking trend module, coupled to the delivery determination module, for tracking an acceptance trend of the notification; and

wherein the weighted customization module is for applying the acceptance trend, the history, or a combination thereof for further generating the weighted customization.

19. The system as claimed in claim 16 further comprising:

a distance priority generator module, coupled to the entry module, for adjusting a distance priority;

a relevancy priority generator module, coupled to the entry module, for adjusting a relevancy priority; and

a customization priority generator module, coupled to the entry module, for adjusting a customization priority.

20. The system as claimed in claim 16 further comprising:

a display module, coupled to the delivery module, for receiving a notification acceptance; and

a route generator module, coupled to the delivery module, for selecting a destination based on the notification acceptance.