APPARATUS, SYSTEM AND METHOD FOR A CONTEXTUALLY-BASED MEDIA ENHANCEMENT WIDGET

• US 20120150944A1
• Filed: 09/15/2011
• Published: 06/14/2012
• Est. Priority Date: 09/16/2010
• Status: Abandoned Application

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US13/233,177
• Publication Number:
  US 20120150944A1
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims

1. A system for delivering content to an end-user, comprising:

a computer-implemented ad valuation engine that inquires at least as to at least one user preference of a user of a site, an analysis engine for identifying at least one keyword of site content on the site with which the user is interacting, and a reaction engine that utilizes the at least one keyword to initiate at least one modification to the site; and

delivered content instantiated to the site by said reaction engine in accordance with the at least one keyword, the at least one user preference, and the site content with which the user is interacting;

wherein the delivered content is delivered through a widget overlayed upon at least a portion of the site content with which the user is interacting.

2. The system for delivering content to an end-user claim 1, wherein the at least one modification includes a filtering of said delivered content based on predetermined criteria.

3. The system for delivering content to an end-user of claim 1, further comprising a recommendation engine including said at least one vault, wherein said recommendation engine recommends said delivered content for production from said at least one vault in accordance with said analysis engine.

4. The system for delivering content to an end-user of claim 1, wherein the overlay comprises a transparent overlay.

5. The system for delivering content to an end-user of claim 1, wherein the overlay comprises an opaque overlay.

6. The system for delivering content to an end-user of claim 1, wherein the delivered content is an advertisement.

7. The system for delivering content to an end-user of claim 1, wherein the delivered content is an application.